Improving online customer experience top priority of effort
CONTACT:
Todd R. Bailey
(614) 480-4588
todd.r.bailey@huntington.com
Ron Newman
(614) 480-3077
ron.newman@huntington.com
COLUMBUS, Ohio -- February 1, 2005 -- It's been more than
four years since huntington.com received a facelift. But, thanks to
the recent completion of a major redesign, the site now has a fresh
new look and an improved design, making it easier for customers to
use.
According to Tim Scholten, online services director, the redesign
is a major component of Huntington's effort to create an outstanding
service experience for its customers. "Huntington has made some very
significant, positive changes in the last few years, and we are differentiating
ourselves in the marketplace by focusing on service. Our new site
improves the service experience for our online visitors and helps
creates consistency across all of our banking channels."
Major highlights of the new site design, which will provide customers
with more convenient access to the financial information they want,
include:
Improved navigation. Shifting to a tabbed navigation
system -- from a left navigation bar and a series of drop down menus
-- allows visitors to locate the information they're looking for
more quickly.
Access to Online Banking and Bill Pay from the home page. Nearly
40 percent of Huntington customers bank online. Now they have secure,
home page access to the login.
A prominent banking office and ATM locator. This library of Huntington
locations makes it easy for customers to find a location nearby.
Quick links to common tasks. Quick links to some of the most common
tasks performed online such as reordering checks, researching rates
and getting online access.
Comprehensive financial services information. Many consumers research
products online before making a purchase. Detailed information on offerings,
including comparison charts and a rate finder, allows them to learn
more.
Calculators and planning tools: Access to an array of online resources
and tools to help customers make the right choices for their financial
future, including those surrounding retirement planning, buying a house,
budgeting and other key financial choices.
In addition to the above service-based changes, the site also brings
the look of the site in step with the new Huntington brand, and incorporates
some of the new Web technology that has been developed since the site
was last updated in 2000.
"Huntington was one of the first banks in the nation to offer financial
services online, and for the last several years we've consistently been
ranked in the top 10 of all financial services Web sites. Naturally, we
take a lot of pride in this, and we're excited about the new huntington.com,"
concluded Scholten.
About Huntington
Huntington Bancshares Incorporated is a $33 billion regional
bank holding company headquartered in Columbus, Ohio. Through its
affiliated companies, Huntington has more than 139 years of serving
the financial needs of its customers. Huntington provides innovative
retail and commercial financial products and services through more
than 300 regional banking offices in Indiana, Kentucky, Michigan,
Ohio and West Virginia. Huntington also offers retail and commercial
financial services online at huntington.com; through its technologically
advanced, 24-hour telephone bank; and through its network of approximately
700 ATMs. Selected financial service activities are also conducted
in other states including: Dealer Sales offices in Florida, Georgia,
Tennessee, Pennsylvania, and Arizona; Private Financial Group offices
in Florida; and Mortgage Banking offices in Florida, Maryland, and
New Jersey. International banking services are made available through
the headquarters office in Columbus and an office located in the Cayman
Islands and an office located in Hong Kong.
Equal Housing Lender.
®, Huntington®, and A bank invested in people®
are federally registered service marks of Huntington Bancshares Incorporated.
