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ROCKY BRANDS, INC.
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Company Contact:
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Jim McDonald
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Chief Financial Officer
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(740) 753-1951
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Investor Relations:
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Integrated Corporate Relations, Inc.
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Brendon Frey/Chad Jacobs
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(203) 682-8200
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ROCKY BRANDS, INC. ANNOUNCES THIRD QUARTER FISCAL 2007 RESULTS
NELSONVILLE, Ohio, October 23, 2007 Rocky Brands, Inc. (Nasdaq: RCKY) today announced financial
results for its third quarter ended September 30, 2007.
For the third quarter of 2007, net sales increased 5.4% to $82.3 million versus net sales of $78.1
million in the third quarter of 2006. The Company reported net income of $1.1 million, or $0.21 per
diluted share versus net income of $4.2 million or $0.76 per diluted share a year ago.
Mike Brooks, Chairman and Chief Executive Officer, commented, While our third quarter sales were
in-line with our projections our earnings were lower than we anticipated due to a combination of
factors. During the quarter we experienced a 550 basis point decline in gross margin as a result
of significant pricing pressure and an increase in product costs. In addition, we made the
strategic decision to increase our retail operating expenses in order to capitalize on the
near-term prospects created by the bankruptcy of a key competitor. We are committed to driving
further top-line gains in both our wholesale and retail divisions while at the same time evaluating
all our opportunities in an effort to return to more normalized margins beginning in 2008.
Third Quarter Results
Net sales for the third quarter increased to $82.3 million compared to $78.1 million a year ago.
The increase in sales was primarily driven by a 25.0% increase in retail revenues, combined with a
slight increase in wholesale sales.
Gross profit in the third quarter of 2007 was $29.3 million, or 35.6% of sales, compared to $32.1
million or 41.1% of sales, for the same period last year. The decline was primarily due to pricing
pressure and an increase in product costs.
Selling, general and administrative (SG&A) expenses were $25.1 million, or 30.5% of sales, for the
third quarter of 2007 compared to $22.6 million, or 28.9% of sales, a year ago. The increase in
SG&A was driven by additional selling and distribution expenses to support the future growth of the
retail division.
Income from operations was $4.2 million, or 5.1% of net sales, for the period compared to $9.5
million, or 12.2% of net sales, in the prior year.
Funded Debt and Interest Expense
The Companys funded debt at September 30, 2007 was $122.8 million versus $127.3 million at
September 30, 2006. Interest expense was $2.9 million for the third quarter of 2007 versus $2.9
million for the same period last year.
Inventory
Inventory decreased $2.6 million, or 3.0%, to $85.1 million at September 30, 2007 compared with
$87.7 million on the same date a year ago. The decrease in inventory is due to our focus on
improved inventory management through the scheduling of receipts to more closely coincide with projected shipments and
the reduction of discontinued products.
Outlook
The Company stated that based on actual third quarter results and better visibility into the fourth
quarter, it now expects net sales for fiscal 2007 to be approximately $280 million compared to its
previous guidance of approximately $277 million, and earnings per share of approximately $0.30
versus its previous guidance of approximately $1.16.
About Rocky Brands, Inc.
Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and
apparel marketed under a portfolio of well recognized brand names including Rocky Outdoor Gear
®
,
Georgia Boot
®
, Durango
®
, Lehigh
®
, and the licensed brands Dickies
®
, Zumfoot
®
and Michelin
®
.
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995
This press release contains certain forward-looking statements within the meaning of Section 27A of
the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934,
as amended, which are intended to be covered by the safe harbors created thereby. Those statements
include, but may not be limited to, all statements regarding intent, beliefs, expectations,
projections, forecasts, and plans of the Company and its management, and include statements in this
press release regarding margins in 2008 (paragraph 3) and expected 2007 revenues and earnings
(paragraph 10). These forward-looking statements involve numerous risks and uncertainties,
including, without limitation, the various risks inherent in the Companys business as set forth in
periodic reports filed with the Securities and Exchange Commission, including the Companys annual
report on Form 10-K for the year ended December 31, 2006 (filed March 15, 2007), the Companys
quarterly report on Form 10-Q for the quarter ended March 31, 2007 (filed May 9, 2007) and the
Companys quarterly report on Form 10-Q for the quarter ended June 30, 2007 (filed July 31, 2007).
One or more of these factors have affected historical results, and could in the future affect the
Companys businesses and financial results in future periods and could cause actual results to
differ materially from plans and projections. Therefore there can be no assurance that the
forward-looking statements included in this press release will prove to be accurate. In light of
the significant uncertainties inherent in the forward-looking statements included herein, the
Company, or any other person should not regard the inclusion of such information as a
representation that the objectives and plans of the Company will be achieved. All forward-looking
statements made in this press release are based on information presently available to the
management of the Company. The Company assumes no obligation to update any forward-looking
statements.