| |
|
|
|
Proposed Maximum |
|
Proposed Maximum |
|
|
| Title of Each Class of |
|
Amount to be |
|
Offering Price Per |
|
Aggregate Offering |
|
Amount of the |
| Securities to be Registered |
|
Registered |
|
Share
(1) |
|
Price
(1) |
|
Registration Fee |
| |
|
|
|
|
|
|
|
|
|
Common Stock, without
par value
|
|
2,990,000 |
|
$30.25 |
|
$90,447,500 |
|
$10,646.00 |
| |
|
| (1) |
Estimated solely for the purpose of calculating the registration
fee pursuant to Rule 457(c), based on the average high and low prices
of the Common Stock as reported on the Nasdaq National Market on September 9,
2005. |
The Registrant hereby amends this Registration Statement on such date
or dates as may be necessary to delay its effective date until the Registrant
shall file a further amendment which specifically states that this Registration
Statement shall thereafter become effective in accordance with Section 8(a)
of the Securities Act of 1933 or until the Registration Statement shall become
effective on such date as the Commission acting pursuant to said Section 8(a),
may determine.
The information in this prospectus is not complete
and may be changed. We may not sell these securities until the Securities
and Exchange Commission declares our registration statement effective.
This prospectus is not an offer to sell these securities and is not soliciting
an offer to buy these securities in any state where the offer or sale
is not permitted.
|
Subject to completion, dated September 15, 2005
2,600,000 Shares
| |
|
| ROCKY SHOES & BOOTS, INC. |
|
Common Stock
$ per
share
| |
|
| |
Rocky Shoes & Boots, Inc. is offering 2,000,000 shares
and selling shareholders are offering 600,000 shares. We will not
receive any proceeds from the sale of our shares by selling shareholders.
|
| |
| |
The last reported sale price of our common stock on September 14,
2005 was $31.53 per share. |
| |
| |
Trading symbol: Nasdaq National Market RCKY
|
This investment involves risk. See Risk Factors beginning
on page 6.
| |
|
|
|
|
|
|
|
|
| |
|
Per Share |
|
|
Total |
|
| |
|
|
|
|
|
|
|
Public offering
price
|
|
$ |
|
|
|
$ |
|
|
|
Underwriting discount
|
|
$ |
|
|
|
$ |
|
|
|
Proceeds, before
expenses, to Rocky Shoes & Boots, Inc.
|
|
$ |
|
|
|
$ |
|
|
|
Proceeds, before
expenses, to the selling shareholders
|
|
$ |
|
|
|
$ |
|
|
The underwriters have a 30-day option to purchase up to 390,000 additional
shares of common stock from us to cover over-allotments, if any.
Neither the Securities and Exchange Commission nor any state securities
commission has approved of anyones investment in these securities or
determined if this prospectus is truthful or complete. Any representation
to the contrary is a criminal offense.
Piper Jaffray
The date of this prospectus is ,
2005
| |
|
|
|
|
| |
|
Page |
|
| |
|
|
|
|
Summary
|
|
|
1 |
|
|
Risk Factors
|
|
|
6 |
|
|
Special Note Regarding
Forward-Looking Statements
|
|
|
14 |
|
|
Use of Proceeds
|
|
|
15 |
|
|
Price Range
of Common Stock
|
|
|
16 |
|
|
Dividend
Policy
|
|
|
16 |
|
|
Capitalization
|
|
|
17 |
|
|
Selected
Consolidated Financial Data
|
|
|
18 |
|
|
Managements
Discussion and Analysis of Financial Condition and Results of Operations
|
|
|
19 |
|
|
Business
|
|
|
32 |
|
|
Management
|
|
|
42 |
|
|
Certain Transactions
|
|
|
44 |
|
|
Principal
and Selling Shareholders
|
|
|
45 |
|
|
Description
of Capital Stock
|
|
|
46 |
|
|
Underwriting
|
|
|
50 |
|
|
Legal Matters
|
|
|
51 |
|
|
Experts
|
|
|
51 |
|
|
Where You
Can Find More Information
|
|
|
52 |
|
|
Index to
Consolidated Financial Statements
|
|
|
F-1 |
|
| EX-1 |
| EX-23(B) |
| EX-24 |
You should rely only on the information contained in this prospectus. We have
not, and the underwriters have not, authorized any other person to provide
you with different information. This prospectus is not an offer to sell, nor
is it seeking an offer to buy, these securities in any state where the offer
or sale is not permitted. The information in this prospectus is complete and
accurate as of the date on the front cover, but the information may have changed
since that date.
Our Managements Discussion and Analysis of Financial Condition
and Results of Operations, Business and Consolidated Financial
Statements have been revised to reflect the changes in our reporting segments
for the years ended December 31, 2002, 2003 and 2004 not previously included
in our Annual Report on Form 10-K for the year ended December 31,
2004.
Rocky, Rocky Outdoor Gear, Georgia Boot, Durango and Lehigh and our other
marks mentioned or used in this prospectus are our registered trademarks and
service marks. This prospectus also contains trademarks and service marks
belonging to other entities.
SUMMARY
The items in the following summary are described in more detail later
in this prospectus. This summary provides an overview of selected information
and does not contain all the information you should consider. Therefore,
you should also read the more detailed information set out in this prospectus,
the financial statements and the other information incorporated by reference
into this prospectus.
Rocky Shoes & Boots, Inc.
We are a leading designer, manufacturer and marketer of premium quality
footwear marketed under a portfolio of well recognized brand names including
Rocky Outdoor Gear, Georgia Boot, Durango, Lehigh and Dickies. Our brands
have a long history of representing high quality, comfortable, functional
and durable footwear and our products are organized around four target markets:
outdoor, work, duty and western. Our footwear products incorporate varying
features and are positioned across a range of suggested retail price points
from $29.95 for our value priced products to $249.95 for our premium products.
In addition, as part of our strategy of outfitting consumers from head-to-toe,
we market complementary branded apparel and accessories that we believe
leverage the strength and positioning of each of our brands.
Our products are distributed through three distinct business segments: wholesale,
retail and military. In our wholesale business, we distribute our products
through a wide range of distribution channels representing over 10,000 retail
store locations in the U.S. and Canada. Our wholesale channels vary by product
line and include sporting goods stores, outdoor retailers, independent shoe
retailers, hardware stores, catalogs, mass merchants, uniform stores, farm
store chains, specialty safety stores and other specialty retailers. Our
retail business includes direct sales of our products to consumers through
our Lehigh Safety Shoes mobile and retail stores (including a fleet of 78
trucks, supported by 38 small warehouses that include retail stores, which
we refer to as mini-stores), our two Rocky outlet stores and our websites.
We also sell footwear under the Rocky label to the U.S. military.
In 2001, we undertook a number of strategic initiatives designed to increase
our sales and improve our margins while mitigating the seasonality and weather
related risk of our outdoor product lines. These strategic initiatives included:
| |
|
|
| |
|
extending our lines of footwear into additional markets
with the introduction of footwear models for the work and western markets;
|
| |
| |
|
expanding our product offerings into complementary apparel
to leverage the strength of our Rocky Outdoor Gear brand and offer our
consumers a broader, head-to-toe product assortment; and |
| |
| |
|
closing our continental U.S. manufacturing facility
and sourcing a greater portion of our products from third party facilities
overseas. |
As a result of these initiatives, we increased our sales and profitability,
diversified our business and created additional opportunities for growth.
We increased our sales from $89.0 million in 2002 to $132.2 million
in 2004, representing a compound annual growth rate of 21.9%. Over the same
period, our earnings per share increased from $0.62 to $1.74, representing
a compound annual growth rate of 67.5%.
Acquisition of EJ Footwear Group
In January 2005, to further support our strategic objectives, we acquired
EJ Footwear Group, a leading designer and developer of branded footwear
products marketed under a collection of well recognized brands in the work,
western and outdoor markets, including Georgia Boot, Durango and Lehigh.
EJ Footwear was also the exclusive licensee of the Dickies brand for most
footwear products. The acquisition was part of our strategy to expand our
portfolio of leading brands and strengthen our market position in the work
and western footwear markets, and to extend our product offerings to include
brands positioned
1
across multiple feature sets and
price points. The EJ Footwear acquisition also expanded our distribution
channels and diversified our retailer base.
We believe the EJ Footwear acquisition offers us multiple opportunities
to expand and strengthen our combined business. We intend to extend certain
of these brands into additional markets, such as outdoor, work and duty,
where we believe the brand image is consistent with the target market. We
also believe that the strength of each of these brands in their respective
markets will allow us to introduce complementary apparel and accessories,
similar to our head-to-toe strategy for Rocky Outdoor Gear.
Competitive Strengths
Our competitive strengths include:
| |
|
|
| |
|
Strong portfolio of brands. We believe the
Rocky Outdoor Gear, Georgia Boot, Durango, Lehigh and Dickies brands
are well recognized and established names that have a reputation for
performance, quality and comfort in the markets they serve: outdoor,
work, duty and western. We plan to continue strengthening these brands
through product innovation in existing footwear markets, by extending
certain of these brands into our other target markets and by introducing
complementary apparel and accessories under our owned brands. |
| |
| |
|
Commitment to product innovation. We believe
a critical component of our success in the marketplace has been a result
of our continued commitment to product innovation. Our consumers demand
high quality, durable products that incorporate the highest level of
comfort and the most advanced technical features and designs. We have
a dedicated group of product design and development professionals, including
well recognized experts in the footwear and apparel industries, who
continually interact with consumers to better understand their needs
and are committed to ensuring our products reflect the most advanced
designs, features and materials available in the marketplace. |
| |
| |
|
Long-term retailer relationships. We believe
that our long history of designing, manufacturing and marketing premium
quality, branded footwear has enabled us to develop strong relationships
with our retailers in each of our distribution channels. We intend to
reinforce these relationships by continuing to offer innovative footwear
products, by continuing to meet the individual needs of each of our
retailers and by working with our retailers to improve the visual merchandising
of our products in their stores. We believe that strengthening our relationships
with retailers will allow us to increase our presence through additional
store locations and expanded shelf space, improve our market position
in a consolidating retail environment and enable us to better understand
and meet the evolving needs of both our retailers and consumers. |
| |
| |
|
Diverse product sourcing and manufacturing capabilities.
We believe our strategy of utilizing both company operated and
third party facilities for the sourcing of our products offers several
advantages. Operating our own facilities significantly improves our
knowledge of the entire production process which allows us to more efficiently
source product from third parties that is of the highest quality and
at the lowest cost available. Over time, we intend to source a higher
proportion of our products from third party manufacturers, which we
believe will enable us to obtain high quality products at lower costs
per unit. |
2
Growth Strategy
We intend to increase our sales through the following strategies:
| |
|
|
| |
|
Expand into new target markets under existing brands.
We believe there is significant opportunity to extend certain of
our brands into our other target markets. We intend to continue to introduce
products across varying feature sets and price points in order to meet
the needs of our retailers. |
| |
| |
|
Increase apparel offerings. We believe the
long history and authentic heritage of our owned brands provide significant
opportunity to extend each of these brands into complementary apparel.
We intend to continue to increase our Rocky apparel offerings and believe
that similar opportunities exist for our Georgia Boot and Durango brands
in their respective markets. |
| |
| |
|
Cross-sell our brands to our retailers. The
acquisition of EJ Footwear expanded our distribution channels and diversified
our retailer base. We believe that many retailers of our existing and
acquired brands target consumers with similar characteristics and, as
a result, we believe there is significant opportunity to offer each
of our retailers a broader assortment of footwear and apparel that target
multiple markets and span a range of feature sets and price points.
|
| |
| |
|
Expand our retail sales through Lehigh. We
believe that our Lehigh mobile and retail stores offer us an opportunity
to significantly expand our direct sales of work-related footwear. We
intend to grow our Lehigh business by adding new customers, expanding
the portfolio of brands we offer and increasing our footwear and apparel
offerings. In addition, over time, we plan to upgrade the locations
of some of our mini-stores, as well as expand the breadth of products
sold in these stores. |
| |
| |
|
Continue to add new retailers. We believe there
is an opportunity to add additional retailers in certain of our distribution
channels. We have identified a number of large, national footwear retailers
that target consumers whom we believe identify with the Georgia Boot,
Durango and Dickies brands. |
| |
| |
|
Acquire or develop new brands. We intend to
continue to acquire or develop new brands that are complementary to
our portfolio and could leverage our operational infrastructure and
distribution network. |
Risks Affecting Us
As further described below in Risk Factors, our growth strategy
is founded substantially on expanding our brands into new footwear and apparel
markets, and if our growth strategy is unsuccessful, our brands may be adversely
affected, and we may not achieve our planned sales growth. Achieving market
acceptance for new products will likely require us to exert substantial
product development and marketing efforts, which may materially increase
our expenses and may not be successful. A significant portion of our revenues
are derived from outdoor products and are subject to seasonal fluctuations.
We recently acquired EJ Footwear and we may encounter difficulties integrating
it into our business. We produce a majority of our products outside the
U.S. and source materials from a limited number of suppliers, both of which
subject us to various risks.
Our Corporate Information
We are an Ohio corporation. Our headquarters is located at 39 East Canal
Street, Nelsonville, Ohio 45764, and our telephone number is (740) 753-1951.
Our corporate website address is www.rockyboots.com. This is a textual reference
only. We do not incorporate the information on our website into this prospectus
and you should not consider any information on, or that can be accessed
through, our website as part of this prospectus.
3
The Offering
Common stock offered:
| |
|
|
| By Rocky Shoes &
Boots, Inc |
|
2,000,000 shares |
| |
| By selling shareholders
|
|
600,000 shares |
| |
| Total
|
|
2,600,000 shares |
| |
| Common stock outstanding after the offering |
|
7,293,595 shares |
| |
| Offering Price |
|
$ per
share |
| |
| Use of proceeds |
|
We intend to use the net proceeds we receive in this
offering to repay amounts under our term loan with GMAC Commercial Finance
LLC ($16.5 million as of June 30, 2005), our term loan with
American Capital Strategies, Ltd. ($30.0 million as of June 30,
2005), and the remainder to pay down our revolving credit facility and
for working capital and other general corporate purposes, including
the growth and expansion of our business. We will not receive any proceeds
from the sale of common stock by the selling shareholders. See Use
of Proceeds. |
| |
| Nasdaq National Market symbol |
|
RCKY |
The number of shares to be outstanding after this offering is based on 5,293,595 shares
outstanding as of September 14, 2005. The number of shares to be outstanding
after this offering does not give effect to:
| |
|
|
| |
|
645,351 shares of common stock issuable upon exercise
of outstanding options at a weighted average exercise price of $13.20
per share as of September 14, 2005; |
| |
| |
|
565,935 additional shares reserved for future grants
under our stock option plans as of September 14, 2005; or
|
| |
| |
|
exercise of the underwriters over-allotment option
to purchase up to 390,000 shares of common stock from us. |
4
Summary Consolidated Financial Data
The summary financial data presented below under the heading Income
Statement Data for the years ended December 31, 2002, 2003 and
2004, which have been audited by Deloitte & Touche LLP, an independent
registered public accounting firm, have been derived from, and are qualified
by reference to, our consolidated financial statements included elsewhere
in this prospectus. The summary financial data presented below under the
headings Income Statement Data for the six months ended June 30,
2004 and 2005 and Balance Sheet Data as of June 30, 2005
are unaudited, have been derived from our unaudited condensed consolidated
financial statements that are included elsewhere in this prospectus and
have been prepared on the same basis as our consolidated financial statements.
In the opinion of management, the unaudited summary financial data presented
below under the headings Income Statement Data and Balance
Sheet Data reflect all adjustments, which include only normal and
recurring adjustments, necessary to present fairly our results of operations
for and as of the periods presented. Historical results are not necessarily
indicative of the results of operations to be expected for future periods.
Quarterly results are not necessarily indicative of full year results. See
Managements Discussion and Analysis of Financial Condition and
Results of Operations Seasonality and Weather. You should
read the summary consolidated financial data in conjunction with Managements
Discussion and Analysis of Financial Condition and Results of Operations
and with our consolidated financial statements and related notes included
in this prospectus.
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
|
|
|
Six Months Ended |
|
| |
|
Year Ended December 31,
|
|
|
June 30, |
|
| |
|
|
|
|
|
|
| |
|
2002 |
|
|
2003 |
|
|
2004 |
|
|
2004 |
|
|
2005(1) |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
|
(In thousands, except per
share amounts) |
|
|
Income Statement
Data
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net sales
|
|
$ |
88,959 |
|
|
$ |
106,165 |
|
|
$ |
132,249 |
|
|
$ |
49,316 |
|
|
$ |
127,018 |
|
|
Cost of goods
sold
|
|
|
65,528 |
|
|
|
73,383 |
|
|
|
93,607 |
|
|
|
35,921 |
|
|
|
77,087 |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Gross margin
|
|
|
23,431 |
|
|
|
32,782 |
|
|
|
38,642 |
|
|
|
13,395 |
|
|
|
49,931 |
|
|
Selling, general
and administrative expenses
|
|
|
18,662 |
|
|
|
23,279 |
|
|
|
25,618 |
|
|
|
10,724 |
|
|
|
40,146 |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Income from operations
|
|
|
4,769 |
|
|
|
9,503 |
|
|
|
13,024 |
|
|
|
2,671 |
|
|
|
9,785 |
|
|
Interest expense
|
|
|
(1,405 |
) |
|
|
(1,378 |
) |
|
|
(1,335 |
) |
|
|
(534 |
) |
|
|
(3,994 |
) |
|
Other
net
|
|
|
432 |
|
|
|
348 |
|
|
|
381 |
|
|
|
98 |
|
|
|
117 |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Income before
income taxes
|
|
|
3,796 |
|
|
|
8,473 |
|
|
|
12,070 |
|
|
|
2,235 |
|
|
|
5,908 |
|
|
Income tax expense
|
|
|
953 |
|
|
|
2,434 |
|
|
|
3,476 |
|
|
|
715 |
|
|
|
2,009 |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net income
|
|
$ |
2,843 |
|
|
$ |
6,039 |
|
|
$ |
8,594 |
|
|
$ |
1,520 |
|
|
$ |
3,899 |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net income per
common share:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
Basic
|
|
$ |
0.63 |
|
|
$ |
1.44 |
|
|
$ |
1.89 |
|
|
$ |
0.34 |
|
|
$ |
0.75 |
|
| |
Diluted
|
|
$ |
0.62 |
|
|
$ |
1.32 |
|
|
$ |
1.74 |
|
|
$ |
0.31 |
|
|
$ |
0.70 |
|
|
Weighted average
common shares outstanding:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
Basic
|
|
|
4,500 |
|
|
|
4,190 |
|
|
|
4,557 |
|
|
|
4,493 |
|
|
|
5,204 |
|
| |
Diluted
|
|
|
4,590 |
|
|
|
4,561 |
|
|
|
4,954 |
|
|
|
4,950 |
|
|
|
5,590 |
|
| |
|
|
|
|
|
|
|
|
| |
|
As of June 30, 2005
|
|
| |
|
|
|
| |
|
Actual(1) |
|
|
As Adjusted(2) |
|
| |
|
|
|
|
|
|
| |
|
(In thousands) |
|
|
Balance Sheet
Data
|
|
|
|
|
|
|
|
|
|
Cash and cash
equivalents
|
|
$ |
1,016 |
|
|
$ |
1,016 |
|
|
Working capital
|
|
|
115,428 |
|
|
|
121,862 |
|
|
Total assets
|
|
|
243,719 |
|
|
|
242,513 |
|
|
Long-term debt,
less current maturities
|
|
|
104,337 |
|
|
|
51,220 |
|
|
Shareholders
equity
|
|
|
87,682 |
|
|
|
146,027 |
|
| |
|
| (1) |
Includes our acquisition of EJ Footwear in January 2005.
|
| |
| (2) |
The as adjusted balance sheet data reflect our sale
of 2,000,000 shares of common stock in this offering at an assumed
public offering price of $31.53 per share (the last sale price on September 14,
2005) and the application of the estimated net proceeds of such sale
after deducting underwriting discounts and estimated offering expenses
as described in Use of Proceeds. |
5
RISK FACTORS
An investment in our common stock involves a high degree of risk. You
should carefully consider the risks described below, together with all of
the other information included in this prospectus, before making an investment
decision. If any of the following risks actually occurs, our business, financial
condition or results of operations could suffer. In that case, the trading
price of our common stock could decline, and you may lose all or part of your
investment.
Risks Relating to Rocky Shoes & Boots, Inc.
Expanding our brands into new footwear and apparel markets may be
difficult and expensive, and if we are unable to successfully continue such
expansion, our brands may be adversely affected, and we may not achieve our
planned sales growth.
Our growth strategy is founded substantially on the expansion of our brands
into new footwear and apparel markets. New products that we introduce may
not be successful with consumers or one or more of our brands may fall out
of favor with consumers. If we are unable to anticipate, identify or react
appropriately to changes in consumer preferences, we may not grow as fast
as we plan to grow or our sales may decline, and our brand image and operating
performance may suffer.
Furthermore, achieving market acceptance for new products will likely require
us to exert substantial product development and marketing efforts, which could
result in a material increase in our selling, general and administrative,
or SG&A, expenses, and there can be no assurance that we will have the
resources necessary to undertake such efforts. Material increases in our SG&A
expenses could adversely impact our results of operations.
We may also encounter difficulties in producing new products that we did not
anticipate during the development stage. Our development schedules for new
products are difficult to predict and are subject to change as a result of
shifting priorities in response to consumer preferences and competing products.
If we are not able to efficiently manufacture newly-developed products in
quantities sufficient to support retail distribution, we may not be able to
recoup our investment in the development of new products. Even if we develop
and manufacture new products that consumers find appealing, the ultimate success
of a new model may depend on our product pricing. Failure to gain market acceptance
for new products that we introduce could impede our growth, reduce our profits,
adversely affect the image of our brands, erode our competitive position and
result in long term harm to our business.
We may not successfully integrate EJ Footwear Group, which we recently
acquired.
In light of our recent acquisition of EJ Footwear, our success will depend
in part on our ability to complete the integration of the operations, systems
and personnel of EJ Footwear with our company into a single organizational
structure. There can be no assurance that we will be able to effectively integrate
the existing operations of our company with the newly-acquired EJ Footwear.
Integration of these operations could also place additional pressures on our
management as well as on our key resources. The failure to successfully manage
this integration could have a material adverse effect on us.
A majority of our products are produced outside the U.S. where
we are subject to the risks of international commerce.
A majority of our products are produced in the Dominican Republic and China.
Therefore, our business is subject to the following risks of doing business
offshore:
| |
|
|
| |
|
the imposition of additional United States legislation
and regulations relating to imports, including quotas, duties, taxes or
other charges or restrictions; |
| |
| |
|
foreign governmental regulation and taxation; |
| |
| |
|
fluctuations in foreign exchange rates; |
6
| |
|
|
| |
|
changes in economic conditions; |
| |
| |
|
transportation conditions and costs in the Pacific and
Caribbean; |
| |
| |
|
changes in the political stability of these countries;
and |
| |
| |
|
changes in relationships between the United States and
these countries. |
If any of these factors were to render the conduct of business in these countries
undesirable or impracticable, we would have to manufacture or source our products
elsewhere. There can be no assurance that additional sources or products would
be available to us or, if available, that these sources could be relied on
to provide product at terms favorable to us. The occurrence of any of these
developments would have a material adverse effect on our business, financial
condition and results of operations.
Our success depends on our ability to anticipate consumer trends.
Demand for our products may be adversely affected by changing consumer trends.
Our future success will depend upon our ability to anticipate and respond
to changing consumer preferences and technical design or material developments
in a timely manner. The failure to adequately anticipate or respond to these
changes could have a material adverse effect on our business, financial condition
and results of operations.
Loss of services of our key personnel could adversely affect our business.
The development of our business has been, and will continue to be, highly
dependent upon Mike Brooks, Chairman and Chief Executive Officer, David Sharp,
President and Chief Operating Officer, and James McDonald, Executive Vice
President, Chief Financial Officer and Treasurer. Mr. Brooks has an at-will
employment agreement with us. The employment agreement provides that in the
event of termination of employment, he will receive a severance benefit and
may not compete with us for a period of one year. None of our other executive
officers and key employees have an employment agreement with our company.
The loss of the services of any of these officers could have a material adverse
effect on our business, financial condition and results of operations.
We depend on a limited number of suppliers for key production materials,
and any disruption in the supply of such materials could interrupt product
manufacturing and increase product costs.
We purchase raw materials from a number of domestic and foreign sources. We
do not have any long-term supply contracts for the purchase of our raw materials,
except for limited blanket orders on leather. The principal raw materials
used in the production of our footwear, in terms of dollar value, are leather,
Gore-Tex waterproof breathable fabric, Cordura nylon fabric and soling materials.
Availability or change in the prices of our raw materials could have a material
adverse effect on our business, financial condition and results of operations.
We currently have a licensing agreement for the use of Gore-Tex waterproof
breathable fabric, and any termination of this licensing agreement could impact
our sales of waterproof products.
We are currently one of the largest customers of Gore-Tex waterproof breathable
fabric for use in footwear. Our licensing agreement with W.L. Gore &
Associates, Inc. may be terminated by either party upon advance written notice
to the other party by October 1 for termination effective December 31
of that same year. Although other waterproofing techniques and materials are
available, we place a high value on our Gore-Tex waterproof breathable fabric
license because Gore-Tex has high brand name recognition with our customers.
The loss of our license to use Gore-Tex waterproof breathable fabric could
have a material adverse effect on our competitive position, which could have
a material adverse effect on our business, financial condition and results
of operations.
7
We currently have a licensing agreement for the use of the Dickies
trademark, and any termination of this licensing agreement could impact our
sales and growth strategy.
We have an exclusive license through December 31, 2007 to use the Dickies
brand on all footwear products, except nursing shoes. The Dickies brand is
well recognized by consumers and we plan to introduce value priced Dickies
footwear targeting additional markets, including outdoor, duty and western.
Our license with Dickies may be terminated by Dickies prior to December 31,
2007 if we do not achieve certain minimum net shipments in a particular year.
Furthermore, it is not certain whether we will be able to renew our license
to use the Dickies brand after the expiration or termination of the current
license. The loss of our license to use the Dickies brand could have a material
adverse effect on our competitive position and growth strategy, which could
have a material adverse effect on our business, financial condition and results
of operations.
Our outdoor products are seasonal.
We have historically experienced significant seasonal fluctuations in our
business because we derive a significant portion of our revenues from sales
of our outdoor products. Many of our outdoor products are used by consumers
in cold or wet weather. As a result, a majority of orders for these products
are placed by our retailers in January through April for delivery in July
through October. In order to meet demand, we must manufacture and source outdoor
footwear year round to be in a position to ship advance orders for these products
during the last two quarters of each year. Accordingly, average inventory
levels have been highest during the second and third quarters of each year
and sales have been highest in the last two quarters of each year. There is
no assurance that we will have either sufficient inventory to satisfy demand
in any particular quarter or have sufficient demand to sell substantially
all of our inventory without significant markdowns.
Our outdoor products are sensitive to weather conditions.
Historically, our outdoor products have been used primarily in cold or wet
weather. Mild or dry weather has in the past and may in the future have a
material adverse effect on sales of our products, particularly if mild or
dry weather conditions occur in broad geographical areas during late fall
or early winter. For example, an unseasonably warm and dry winter in late
2004 and early 2005 throughout the Midwest significantly decreased demand
for our outdoor products. Also, due to variations in weather conditions from
year to year, results for any single quarter or year may not be indicative
of results for any future period.
Our business could suffer if our third party manufacturers violate
labor laws or fail to conform to generally accepted ethical standards.
We require our third party manufacturers to meet our standards for working
conditions and other matters before we are willing to place business with
them. As a result, we may not always obtain the lowest cost production. Moreover,
we do not control our third party manufacturers or their respective labor
practices. If one of our third party manufacturers violates generally accepted
labor standards by, for example, using forced or indentured labor or child
labor, failing to pay compensation in accordance with local law, failing to
operate its factories in compliance with local safety regulations or diverging
from other labor practices generally accepted as ethical, we likely would
cease dealing with that manufacturer, and we could suffer an interruption
in our product supply. In addition, such a manufacturers actions could
result in negative publicity and may damage our reputation and the value of
our brand and discourage retail customers and consumers from buying our products.
Our future tax rates may not be as favorable as our historical tax
rates.
In past years, our effective tax rate typically has been substantially below
the United States federal statutory rates. We have paid minimal income taxes
on income earned by our subsidiary in Puerto Rico due to tax credits afforded
us under Section 936 of the Internal Revenue Code and local tax abatements.
8
However, Section 936 of the
Internal Revenue Code has been repealed so that future tax credits available
to us are capped in 2005 and terminate in 2006. In addition, our local tax
abatements in Puerto Rico are scheduled to expire in 2009. In 2004, we elected
to repatriate $3.0 million of earnings and accrued $157,000 of related
taxes under the American Jobs Creation Act of 2004. No income taxes are provided
on the approximately $6.8 million of remaining undistributed earnings.
During 2005, we will complete our evaluation of foreign earnings and may repatriate
up to an additional $5.0 million of accumulated undistributed earnings,
which could result in up to $260,000 of additional tax. As a result of the
acquisition of EJ Footwear, our effective tax rate for 2005 is expected to
increase compared to 2004, as a higher percentage of profits will be taxed
at U.S. tax rates.
Our future tax rate will vary depending on many factors, including the level
of relative earnings and tax rates in each jurisdiction in which we operate
and the repatriation of any foreign income to the United States. We cannot
anticipate future changes in such laws. Increases in effective tax rates or
changes in tax laws may have a material adverse effect on our business, financial
condition and results of operations.
The growth of our business will be dependent upon the availability
of adequate capital.
The growth of our business will depend on the availability of adequate capital,
which in turn will depend in large part on cash flow generated by our business
and the availability of equity and debt financing. We cannot assure you that
our operations will generate positive cash flow or that we will be able to
obtain equity or debt financing on acceptable terms or at all. Our revolving
credit facility contains provisions that restrict our ability to incur additional
indebtedness or make substantial asset sales that might otherwise be used
to finance our expansion. Security interests in substantially all of our assets,
which may further limit our access to certain capital markets or lending sources,
secure our obligations under our revolving credit facility. Moreover, the
actual availability of funds under our revolving credit facility is limited
to specified percentages of our eligible inventory and accounts receivable.
Accordingly, opportunities for increasing our cash on hand through sales of
inventory would be partially offset by reduced availability under our revolving
credit facility. As a result, we cannot assure you that we will be able to
finance our current expansion plans.
We face intense competition, including competition from companies
with significantly greater resources than ours, and if we are unable to compete
effectively with these companies, our market share may decline and our business
could be harmed.
The footwear and apparel industries are intensely competitive, and we expect
competition to increase in the future. A number of our competitors have significantly
greater financial, technological, engineering, manufacturing, marketing and
distribution resources than we do, as well as greater brand awareness in the
footwear market. Our ability to succeed depends on our ability to remain competitive
with respect to the quality, design, price and timely delivery of products.
Competition could materially adversely affect our business, financial condition
and results of operations.
We currently manufacture a portion of our products and we may not
be able to do so in the future at costs that are competitive with those of
competitors who source their goods.
We currently plan to retain our internal manufacturing capability in order
to continue benefiting from expertise we have gained with respect to footwear
manufacturing methods conducted at our manufacturing facilities. We continue
to evaluate our manufacturing facilities and third party manufacturing alternatives
in order to determine the appropriate size and scope of our manufacturing
facilities. There can be no assurance that the costs of products that continue
to be manufactured by us can remain competitive with products sourced from
third parties.
9
We rely on distribution centers in Logan, Ohio and Tunkhannock, Pennsylvania,
and if there is a natural disaster or other serious disruption at any of these
facilities, we may be unable to deliver merchandise effectively to our retailers.
We rely on distribution centers in Logan, Ohio and Tunkhannock, Pennsylvania.
Any natural disaster or other serious disruption at any of these facilities
due to fire, tornado, flood, terrorist attack or any other cause could damage
a portion of our inventory or impair our ability to use our distribution center
as a docking location for merchandise. Either of these occurrences could impair
our ability to adequately supply our retailers and harm our operating results.
We may be subject to certain environmental and other regulations.
Some of our operations use substances regulated under various federal, state,
local and international environmental and pollution laws, including those
relating to the storage, use, discharge, disposal and labeling of, and human
exposure to, hazardous and toxic materials. Compliance with current or future
environmental laws and regulations could restrict our ability to expand our
facilities or require us to acquire additional expensive equipment, modify
our manufacturing processes or incur other significant expenses. In addition,
we could incur costs, fines and civil or criminal sanctions, third party property
damage or personal injury claims or could be required to incur substantial
investigation or remediation costs, if we were to violate or become liable
under any environmental laws. Liability under environmental laws can be joint
and several and without regard to comparative fault. There can be no assurance
that violations of environmental laws or regulations have not occurred in
the past and will not occur in the future as a result of our inability to
obtain permits, human error, equipment failure or other causes, and any such
violations could harm our business and financial condition.
If our efforts to establish and protect our trademarks, patents and
other intellectual property are unsuccessful, the value of our brands could
suffer.
We regard certain of our footwear designs as proprietary and rely on patents
to protect those designs. We believe that the ownership of patents is a significant
factor in our business. Existing intellectual property laws afford only limited
protection of our proprietary rights, and it may be possible for unauthorized
third parties to copy certain of our footwear designs or to reverse engineer
or otherwise obtain and use information that we regard as proprietary. If
our patents are found to be invalid, however, to the extent they have served,
or would in the future serve, as a barrier to entry to our competitors, such
invalidity could have a material adverse effect on our business, financial
condition and results of operations.
We own U.S. registrations for a number of our trademarks, trade names
and designs, including such marks as Rocky, Rocky Outdoor Gear, Georgia Boot,
Durango and Lehigh. Additional trademarks, trade names and designs are the
subject of pending federal applications for registration. We also use and
have common law rights in certain trademarks. Over time, we have increased
distribution of our goods in several foreign countries. Accordingly, we have
applied for trademark registrations in a number of these countries. We intend
to enforce our trademarks and trade names against unauthorized use by third
parties.
Our success depends on our ability to forecast sales.
Our investments in infrastructure and product inventory are based on sales
forecasts and are necessarily made in advance of actual sales. The markets
in which we do business are highly competitive, and our business is affected
by a variety of factors, including brand awareness, changing consumer preferences,
product innovations, susceptibility to fashion trends, retail market conditions,
weather conditions and economic and other factors. One of our principal challenges
is to improve our ability to predict these factors, in order to enable us
to better match production with demand. In addition, our growth over the years
has created the need to increase the investment in infrastructure and product
inventory and to enhance our systems. To the extent sales forecasts are not
achieved, costs associated with the