| |
|
|
|
Proposed Maximum |
|
Proposed Maximum |
|
|
| Title of Each Class of |
|
Amount to be |
|
Offering Price Per |
|
Aggregate Offering |
|
Amount of the |
| Securities to be Registered |
|
Registered |
|
Share
(1) |
|
Price
(1) |
|
Registration Fee |
| |
|
|
|
|
|
|
|
|
|
Common Stock, without
par value
|
|
2,990,000 |
|
$30.25 |
|
$90,447,500 |
|
$10,646.00 |
| |
|
| (1) |
Estimated solely for the purpose of calculating the registration
fee pursuant to Rule 457(c), based on the average high and low prices
of the Common Stock as reported on the Nasdaq National Market on September 9,
2005. |
The Registrant hereby amends this Registration Statement on such date
or dates as may be necessary to delay its effective date until the Registrant
shall file a further amendment which specifically states that this Registration
Statement shall thereafter become effective in accordance with Section 8(a)
of the Securities Act of 1933 or until the Registration Statement shall become
effective on such date as the Commission acting pursuant to said Section 8(a),
may determine.
The information in this prospectus is not complete
and may be changed. We may not sell these securities until the Securities
and Exchange Commission declares our registration statement effective.
This prospectus is not an offer to sell these securities and is not soliciting
an offer to buy these securities in any state where the offer or sale
is not permitted.
|
Subject to completion, dated September 15, 2005
2,600,000 Shares
| |
|
| ROCKY SHOES & BOOTS, INC. |
|
Common Stock
$ per
share
| |
|
| |
Rocky Shoes & Boots, Inc. is offering 2,000,000 shares
and selling shareholders are offering 600,000 shares. We will not
receive any proceeds from the sale of our shares by selling shareholders.
|
| |
| |
The last reported sale price of our common stock on September 14,
2005 was $31.53 per share. |
| |
| |
Trading symbol: Nasdaq National Market RCKY
|
This investment involves risk. See Risk Factors beginning
on page 6.
| |
|
|
|
|
|
|
|
|
| |
|
Per Share |
|
|
Total |
|
| |
|
|
|
|
|
|
|
Public offering
price
|
|
$ |
|
|
|
$ |
|
|
|
Underwriting discount
|
|
$ |
|
|
|
$ |
|
|
|
Proceeds, before
expenses, to Rocky Shoes & Boots, Inc.
|
|
$ |
|
|
|
$ |
|
|
|
Proceeds, before
expenses, to the selling shareholders
|
|
$ |
|
|
|
$ |
|
|
The underwriters have a 30-day option to purchase up to 390,000 additional
shares of common stock from us to cover over-allotments, if any.
Neither the Securities and Exchange Commission nor any state securities
commission has approved of anyones investment in these securities or
determined if this prospectus is truthful or complete. Any representation
to the contrary is a criminal offense.
Piper Jaffray
The date of this prospectus is ,
2005
| |
|
|
|
|
| |
|
Page |
|
| |
|
|
|
|
Summary
|
|
|
1 |
|
|
Risk Factors
|
|
|
6 |
|
|
Special Note Regarding
Forward-Looking Statements
|
|
|
14 |
|
|
Use of Proceeds
|
|
|
15 |
|
|
Price Range
of Common Stock
|
|
|
16 |
|
|
Dividend
Policy
|
|
|
16 |
|
|
Capitalization
|
|
|
17 |
|
|
Selected
Consolidated Financial Data
|
|
|
18 |
|
|
Managements
Discussion and Analysis of Financial Condition and Results of Operations
|
|
|
19 |
|
|
Business
|
|
|
32 |
|
|
Management
|
|
|
42 |
|
|
Certain Transactions
|
|
|
44 |
|
|
Principal
and Selling Shareholders
|
|
|
45 |
|
|
Description
of Capital Stock
|
|
|
46 |
|
|
Underwriting
|
|
|
50 |
|
|
Legal Matters
|
|
|
51 |
|
|
Experts
|
|
|
51 |
|
|
Where You
Can Find More Information
|
|
|
52 |
|
|
Index to
Consolidated Financial Statements
|
|
|
F-1 |
|
| EX-1 |
| EX-23(B) |
| EX-24 |
You should rely only on the information contained in this prospectus. We have
not, and the underwriters have not, authorized any other person to provide
you with different information. This prospectus is not an offer to sell, nor
is it seeking an offer to buy, these securities in any state where the offer
or sale is not permitted. The information in this prospectus is complete and
accurate as of the date on the front cover, but the information may have changed
since that date.
Our Managements Discussion and Analysis of Financial Condition
and Results of Operations, Business and Consolidated Financial
Statements have been revised to reflect the changes in our reporting segments
for the years ended December 31, 2002, 2003 and 2004 not previously included
in our Annual Report on Form 10-K for the year ended December 31,
2004.
Rocky, Rocky Outdoor Gear, Georgia Boot, Durango and Lehigh and our other
marks mentioned or used in this prospectus are our registered trademarks and
service marks. This prospectus also contains trademarks and service marks
belonging to other entities.
SUMMARY
The items in the following summary are described in more detail later
in this prospectus. This summary provides an overview of selected information
and does not contain all the information you should consider. Therefore,
you should also read the more detailed information set out in this prospectus,
the financial statements and the other information incorporated by reference
into this prospectus.
Rocky Shoes & Boots, Inc.
We are a leading designer, manufacturer and marketer of premium quality
footwear marketed under a portfolio of well recognized brand names including
Rocky Outdoor Gear, Georgia Boot, Durango, Lehigh and Dickies. Our brands
have a long history of representing high quality, comfortable, functional
and durable footwear and our products are organized around four target markets:
outdoor, work, duty and western. Our footwear products incorporate varying
features and are positioned across a range of suggested retail price points
from $29.95 for our value priced products to $249.95 for our premium products.
In addition, as part of our strategy of outfitting consumers from head-to-toe,
we market complementary branded apparel and accessories that we believe
leverage the strength and positioning of each of our brands.
Our products are distributed through three distinct business segments: wholesale,
retail and military. In our wholesale business, we distribute our products
through a wide range of distribution channels representing over 10,000 retail
store locations in the U.S. and Canada. Our wholesale channels vary by product
line and include sporting goods stores, outdoor retailers, independent shoe
retailers, hardware stores, catalogs, mass merchants, uniform stores, farm
store chains, specialty safety stores and other specialty retailers. Our
retail business includes direct sales of our products to consumers through
our Lehigh Safety Shoes mobile and retail stores (including a fleet of 78
trucks, supported by 38 small warehouses that include retail stores, which
we refer to as mini-stores), our two Rocky outlet stores and our websites.
We also sell footwear under the Rocky label to the U.S. military.
In 2001, we undertook a number of strategic initiatives designed to increase
our sales and improve our margins while mitigating the seasonality and weather
related risk of our outdoor product lines. These strategic initiatives included:
| |
|
|
| |
|
extending our lines of footwear into additional markets
with the introduction of footwear models for the work and western markets;
|
| |
| |
|
expanding our product offerings into complementary apparel
to leverage the strength of our Rocky Outdoor Gear brand and offer our
consumers a broader, head-to-toe product assortment; and |
| |
| |
|
closing our continental U.S. manufacturing facility
and sourcing a greater portion of our products from third party facilities
overseas. |
As a result of these initiatives, we increased our sales and profitability,
diversified our business and created additional opportunities for growth.
We increased our sales from $89.0 million in 2002 to $132.2 million
in 2004, representing a compound annual growth rate of 21.9%. Over the same
period, our earnings per share increased from $0.62 to $1.74, representing
a compound annual growth rate of 67.5%.
Acquisition of EJ Footwear Group
In January 2005, to further support our strategic objectives, we acquired
EJ Footwear Group, a leading designer and developer of branded footwear
products marketed under a collection of well recognized brands in the work,
western and outdoor markets, including Georgia Boot, Durango and Lehigh.
EJ Footwear was also the exclusive licensee of the Dickies brand for most
footwear products. The acquisition was part of our strategy to expand our
portfolio of leading brands and strengthen our market position in the work
and western footwear markets, and to extend our product offerings to include
brands positioned
1
across multiple feature sets and
price points. The EJ Footwear acquisition also expanded our distribution
channels and diversified our retailer base.
We believe the EJ Footwear acquisition offers us multiple opportunities
to expand and strengthen our combined business. We intend to extend certain
of these brands into additional markets, such as outdoor, work and duty,
where we believe the brand image is consistent with the target market. We
also believe that the strength of each of these brands in their respective
markets will allow us to introduce complementary apparel and accessories,
similar to our head-to-toe strategy for Rocky Outdoor Gear.
Competitive Strengths
Our competitive strengths include:
| |
|
|
| |
|
Strong portfolio of brands. We believe the
Rocky Outdoor Gear, Georgia Boot, Durango, Lehigh and Dickies brands
are well recognized and established names that have a reputation for
performance, quality and comfort in the markets they serve: outdoor,
work, duty and western. We plan to continue strengthening these brands
through product innovation in existing footwear markets, by extending
certain of these brands into our other target markets and by introducing
complementary apparel and accessories under our owned brands. |
| |
| |
|
Commitment to product innovation. We believe
a critical component of our success in the marketplace has been a result
of our continued commitment to product innovation. Our consumers demand
high quality, durable products that incorporate the highest level of
comfort and the most advanced technical features and designs. We have
a dedicated group of product design and development professionals, including
well recognized experts in the footwear and apparel industries, who
continually interact with consumers to better understand their needs
and are committed to ensuring our products reflect the most advanced
designs, features and materials available in the marketplace. |
| |
| |
|
Long-term retailer relationships. We believe
that our long history of designing, manufacturing and marketing premium
quality, branded footwear has enabled us to develop strong relationships
with our retailers in each of our distribution channels. We intend to
reinforce these relationships by continuing to offer innovative footwear
products, by continuing to meet the individual needs of each of our
retailers and by working with our retailers to improve the visual merchandising
of our products in their stores. We believe that strengthening our relationships
with retailers will allow us to increase our presence through additional
store locations and expanded shelf space, improve our market position
in a consolidating retail environment and enable us to better understand
and meet the evolving needs of both our retailers and consumers. |
| |
| |
|
Diverse product sourcing and manufacturing capabilities.
We believe our strategy of utilizing both company operated and
third party facilities for the sourcing of our products offers several
advantages. Operating our own facilities significantly improves our
knowledge of the entire production process which allows us to more efficiently
source product from third parties that is of the highest quality and
at the lowest cost available. Over time, we intend to source a higher
proportion of our products from third party manufacturers, which we
believe will enable us to obtain high quality products at lower costs
per unit. |
2
Growth Strategy
We intend to increase our sales through the following strategies:
| |
|
|
| |
|
Expand into new target markets under existing brands.
We believe there is significant opportunity to extend certain of
our brands into our other target markets. We intend to continue to introduce
products across varying feature sets and price points in order to meet
the needs of our retailers. |
| |
| |
|
Increase apparel offerings. We believe the
long history and authentic heritage of our owned brands provide significant
opportunity to extend each of these brands into complementary apparel.
We intend to continue to increase our Rocky apparel offerings and believe
that similar opportunities exist for our Georgia Boot and Durango brands
in their respective markets. |
| |
| |
|
Cross-sell our brands to our retailers. The
acquisition of EJ Footwear expanded our distribution channels and diversified
our retailer base. We believe that many retailers of our existing and
acquired brands target consumers with similar characteristics and, as
a result, we believe there is significant opportunity to offer each
of our retailers a broader assortment of footwear and apparel that target
multiple markets and span a range of feature sets and price points.
|
| |
| |
|
Expand our retail sales through Lehigh. We
believe that our Lehigh mobile and retail stores offer us an opportunity
to significantly expand our direct sales of work-related footwear. We
intend to grow our Lehigh business by adding new customers, expanding
the portfolio of brands we offer and increasing our footwear and apparel
offerings. In addition, over time, we plan to upgrade the locations
of some of our mini-stores, as well as expand the breadth of products
sold in these stores. |
| |
| |
|
Continue to add new retailers. We believe there
is an opportunity to add additional retailers in certain of our distribution
channels. We have identified a number of large, national footwear retailers
that target consumers whom we believe identify with the Georgia Boot,
Durango and Dickies brands. |
| |
| |
|
Acquire or develop new brands. We intend to
continue to acquire or develop new brands that are complementary to
our portfolio and could leverage our operational infrastructure and
distribution network. |
Risks Affecting Us
As further described below in Risk Factors, our growth strategy
is founded substantially on expanding our brands into new footwear and apparel
markets, and if our growth strategy is unsuccessful, our brands may be adversely
affected, and we may not achieve our planned sales growth. Achieving market
acceptance for new products will likely require us to exert substantial
product development and marketing efforts, which may materially increase
our expenses and may not be successful. A significant portion of our revenues
are derived from outdoor products and are subject to seasonal fluctuations.
We recently acquired EJ Footwear and we may encounter difficulties integrating
it into our business. We produce a majority of our products outside the
U.S. and source materials from a limited number of suppliers, both of which
subject us to various risks.
Our Corporate Information
We are an Ohio corporation. Our headquarters is located at 39 East Canal
Street, Nelsonville, Ohio 45764, and our telephone number is (740) 753-1951.
Our corporate website address is www.rockyboots.com. This is a textual reference
only. We do not incorporate the information on our website into this prospectus
and you should not consider any information on, or that can be accessed
through, our website as part of this prospectus.
3
The Offering
Common stock offered:
| |
|
|
| By Rocky Shoes &
Boots, Inc |
|
2,000,000 shares |
| |
| By selling shareholders
|
|
600,000 shares |
| |
| Total
|
|
2,600,000 shares |
| |
| Common stock outstanding after the offering |
|
7,293,595 shares |
| |
| Offering Price |
|
$ per
share |
| |
| Use of proceeds |
|
We intend to use the net proceeds we receive in this
offering to repay amounts under our term loan with GMAC Commercial Finance
LLC ($16.5 million as of June 30, 2005), our term loan with
American Capital Strategies, Ltd. ($30.0 million as of June 30,
2005), and the remainder to pay down our revolving credit facility and
for working capital and other general corporate purposes, including
the growth and expansion of our business. We will not receive any proceeds
from the sale of common stock by the selling shareholders. See Use
of Proceeds. |
| |
| Nasdaq National Market symbol |
|
RCKY |
The number of shares to be outstanding after this offering is based on 5,293,595 shares
outstanding as of September 14, 2005. The number of shares to be outstanding
after this offering does not give effect to:
| |
|
|
| |
|
645,351 shares of common stock issuable upon exercise
of outstanding options at a weighted average exercise price of $13.20
per share as of September 14, 2005; |
| |
| |
|
565,935 additional shares reserved for future grants
under our stock option plans as of September 14, 2005; or
|
| |
| |
|
exercise of the underwriters over-allotment option
to purchase up to 390,000 shares of common stock from us. |
4
Summary Consolidated Financial Data
The summary financial data presented below under the heading Income
Statement Data for the years ended December 31, 2002, 2003 and
2004, which have been audited by Deloitte & Touche LLP, an independent
registered public accounting firm, have been derived from, and are qualified
by reference to, our consolidated financial statements included elsewhere
in this prospectus. The summary financial data presented below under the
headings Income Statement Data for the six months ended June 30,
2004 and 2005 and Balance Sheet Data as of June 30, 2005
are unaudited, have been derived from our unaudited condensed consolidated
financial statements that are included elsewhere in this prospectus and
have been prepared on the same basis as our consolidated financial statements.
In the opinion of management, the unaudited summary financial data presented
below under the headings Income Statement Data and Balance
Sheet Data reflect all adjustments, which include only normal and
recurring adjustments, necessary to present fairly our results of operations
for and as of the periods presented. Historical results are not necessarily
indicative of the results of operations to be expected for future periods.
Quarterly results are not necessarily indicative of full year results. See
Managements Discussion and Analysis of Financial Condition and
Results of Operations Seasonality and Weather. You should
read the summary consolidated financial data in conjunction with Managements
Discussion and Analysis of Financial Condition and Results of Operations
and with our consolidated financial statements and related notes included
in this prospectus.
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
|
|
|
Six Months Ended |
|
| |
|
Year Ended December 31,
|
|
|
June 30, |
|
| |
|
|
|
|
|
|
| |
|
2002 |
|
|
2003 |
|
|
2004 |
|
|
2004 |
|
|
2005(1) |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
|
(In thousands, except per
share amounts) |
|
|
Income Statement
Data
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net sales
|
|
$ |
88,959 |
|
|
$ |
106,165 |
|
|
$ |
132,249 |
|
|
$ |
49,316 |
|
|
$ |
127,018 |
|
|
Cost of goods
sold
|
|
|
65,528 |
|
|
|
73,383 |
|
|
|
93,607 |
|
|
|
35,921 |
|
|
|
77,087 |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Gross margin
|
|
|
23,431 |
|
|
|
32,782 |
|
|
|
38,642 |
|
|
|
13,395 |
|
|
|
49,931 |
|
|
Selling, general
and administrative expenses
|
|
|
18,662 |
|
|
|
23,279 |
|
|
|
25,618 |
|
|
|
10,724 |
|
|
|
40,146 |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Income from operations
|
|
|
4,769 |
|
|
|
9,503 |
|
|
|
13,024 |
|
|
|
2,671 |
|
|
|
9,785 |
|
|
Interest expense
|
|
|
(1,405 |
) |
|
|
(1,378 |
) |
|
|
(1,335 |
) |
|
|
(534 |
) |
|
|
(3,994 |
) |
|
Other
net
|
|
|
432 |
|
|
|
348 |
|
|
|
381 |
|
|
|
98 |
|
|
|
117 |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Income before
income taxes
|
|
|
3,796 |
|
|
|
8,473 |
|
|
|
12,070 |
|
|
|
2,235 |
|
|
|
5,908 |
|
|
Income tax expense
|
|
|
953 |
|
|
|
2,434 |
|
|
|
3,476 |
|
|
|
715 |
|
|
|
2,009 |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net income
|
|
$ |
2,843 |
|
|
$ |
6,039 |
|
|
$ |
8,594 |
|
|
$ |
1,520 |
|
|
$ |
3,899 |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net income per
common share:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
Basic
|
|
$ |
0.63 |
|
|
$ |
1.44 |
|
|
$ |
1.89 |
|
|
$ |
0.34 |
|
|
$ |
0.75 |
|
| |
Diluted
|
|
$ |
0.62 |
|
|
$ |
1.32 |
|
|
$ |
1.74 |
|
|
$ |
0.31 |
|
|
$ |
0.70 |
|
|
Weighted average
common shares outstanding:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
Basic
|
|
|
4,500 |
|
|
|
4,190 |
|
|
|
4,557 |
|
|
|
4,493 |
|
|
|
5,204 |
|
| |
Diluted
|
|
|
4,590 |
|
|
|
4,561 |
|
|
|
4,954 |
|
|
|
4,950 |
|
|
|
5,590 |
|
| |
|
|
|
|
|
|
|
|
| |
|
As of June 30, 2005
|
|
| |
|
|
|
| |
|
Actual(1) |
|
|
As Adjusted(2) |
|
| |
|
|
|
|
|
|
| |
|
(In thousands) |
|
|
Balance Sheet
Data
|
|
|
|
|
|
|
|
|
|
Cash and cash
equivalents
|
|
$ |
1,016 |
|
|
$ |
1,016 |
|
|
Working capital
|
|
|
115,428 |
|
|
|
121,862 |
|
|
Total assets
|
|
|
243,719 |
|
|
|
242,513 |
|
|
Long-term debt,
less current maturities
|
|
|
104,337 |
|
|
|
51,220 |
|
|
Shareholders
equity
|
|
|
87,682 |
|
|
|
146,027 |
|
| |
|
| (1) |
Includes our acquisition of EJ Footwear in January 2005.
|
| |
| (2) |
The as adjusted balance sheet data reflect our sale
of 2,000,000 shares of common stock in this offering at an assumed
public offering price of $31.53 per share (the last sale price on September 14,
2005) and the application of the estimated net proceeds of such sale
after deducting underwriting discounts and estimated offering expenses
as described in Use of Proceeds. |
5
RISK FACTORS
An investment in our common stock involves a high degree of risk. You
should carefully consider the risks described below, together with all of
the other information included in this prospectus, before making an investment
decision. If any of the following risks actually occurs, our business, financial
condition or results of operations could suffer. In that case, the trading
price of our common stock could decline, and you may lose all or part of your
investment.
Risks Relating to Rocky Shoes & Boots, Inc.
Expanding our brands into new footwear and apparel markets may be
difficult and expensive, and if we are unable to successfully continue such
expansion, our brands may be adversely affected, and we may not achieve our
planned sales growth.
Our growth strategy is founded substantially on the expansion of our brands
into new footwear and apparel markets. New products that we introduce may
not be successful with consumers or one or more of our brands may fall out
of favor with consumers. If we are unable to anticipate, identify or react
appropriately to changes in consumer preferences, we may not grow as fast
as we plan to grow or our sales may decline, and our brand image and operating
performance may suffer.
Furthermore, achieving market acceptance for new products will likely require
us to exert substantial product development and marketing efforts, which could
result in a material increase in our selling, general and administrative,
or SG&A, expenses, and there can be no assurance that we will have the
resources necessary to undertake such efforts. Material increases in our SG&A
expenses could adversely impact our results of operations.
We may also encounter difficulties in producing new products that we did not
anticipate during the development stage. Our development schedules for new
products are difficult to predict and are subject to change as a result of
shifting priorities in response to consumer preferences and competing products.
If we are not able to efficiently manufacture newly-developed products in
quantities sufficient to support retail distribution, we may not be able to
recoup our investment in the development of new products. Even if we develop
and manufacture new products that consumers find appealing, the ultimate success
of a new model may depend on our product pricing. Failure to gain market acceptance
for new products that we introduce could impede our growth, reduce our profits,
adversely affect the image of our brands, erode our competitive position and
result in long term harm to our business.
We may not successfully integrate EJ Footwear Group, which we recently
acquired.
In light of our recent acquisition of EJ Footwear, our success will depend
in part on our ability to complete the integration of the operations, systems
and personnel of EJ Footwear with our company into a single organizational
structure. There can be no assurance that we will be able to effectively integrate
the existing operations of our company with the newly-acquired EJ Footwear.
Integration of these operations could also place additional pressures on our
management as well as on our key resources. The failure to successfully manage
this integration could have a material adverse effect on us.
A majority of our products are produced outside the U.S. where
we are subject to the risks of international commerce.
A majority of our products are produced in the Dominican Republic and China.
Therefore, our business is subject to the following risks of doing business
offshore:
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the imposition of additional United States legislation
and regulations relating to imports, including quotas, duties, taxes or
other charges or restrictions; |
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foreign governmental regulation and taxation; |
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fluctuations in foreign exchange rates; |
6
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changes in economic conditions; |
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transportation conditions and costs in the Pacific and
Caribbean; |
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changes in the political stability of these countries;
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changes in relationships between the United States and
these countries. |
If any of these factors were to render the conduct of business in these countries
undesirable or impracticable, we would have to manufacture or source our products
elsewhere. There can be no assurance that additional sources or products would
be available to us or, if available, that these sources could be relied on
to provide product at terms favorable to us. The occurrence of any of these
developments would have a material adverse effect on our business, financial
condition and results of operations.
Our success depends on our ability to anticipate consumer trends.
Demand for our products may be adversely affected by changing consumer trends.
Our future success will depend upon our ability to anticipate and respond
to changing consumer preferences and technical design or material developments
in a timely manner. The failure to adequately anticipate or respond to these
changes could have a material adverse effect on our business, financial condition
and results of operations.
Loss of services of our key personnel could adversely affect our business.
The development of our business has been, and will continue to be, highly
dependent upon Mike Brooks, Chairman and Chief Executive Officer, David Sharp,
President and Chief Operating Officer, and James McDonald, Executive Vice
President, Chief Financial Officer and Treasurer. Mr. Brooks has an at-will
employment agreement with us. The employment agreement provides that in the
event of termination of employment, he will receive a severance benefit and
may not compete with us for a period of one year. None of our other executive
officers and key employees have an employment agreement with our company.
The loss of the services of any of these officers could have a material adverse
effect on our business, financial condition and results of operations.
We depend on a limited number of suppliers for key production materials,
and any disruption in the supply of such materials could interrupt product
manufacturing and increase product costs.
We purchase raw materials from a number of domestic and foreign sources. We
do not have any long-term supply contracts for the purchase of our raw materials,
except for limited blanket orders on leather. The principal raw materials
used in the production of our footwear, in terms of dollar value, are leather,
Gore-Tex waterproof breathable fabric, Cordura nylon fabric and soling materials.
Availability or change in the prices of our raw materials could have a material
adverse effect on our business, financial condition and results of operations.
We currently have a licensing agreement for the use of Gore-Tex waterproof
breathable fabric, and any termination of this licensing agreement could impact
our sales of waterproof products.
We are currently one of the largest customers of Gore-Tex waterproof breathable
fabric for use in footwear. Our licensing agreement with W.L. Gore &
Associates, Inc. may be terminated by either party upon advance written notice
to the other party by October 1 for termination effective December 31
of that same year. Although other waterproofing techniques and materials are
available, we place a high value on our Gore-Tex waterproof breathable fabric
license because Gore-Tex has high brand name recognition with our customers.
The loss of our license to use Gore-Tex waterproof breathable fabric could
have a material adverse effect on our competitive position, which could have
a material adverse effect on our business, financial condition and results
of operations.
7
We currently have a licensing agreement for the use of the Dickies
trademark, and any termination of this licensing agreement could impact our
sales and growth strategy.
We have an exclusive license through December 31, 2007 to use the Dickies
brand on all footwear products, except nursing shoes. The Dickies brand is
well recognized by consumers and we plan to introduce value priced Dickies
footwear targeting additional markets, including outdoor, duty and western.
Our license with Dickies may be terminated by Dickies prior to December 31,
2007 if we do not achieve certain minimum net shipments in a particular year.
Furthermore, it is not certain whether we will be able to renew our license
to use the Dickies brand after the expiration or termination of the current
license. The loss of our license to use the Dickies brand could have a material
adverse effect on our competitive position and growth strategy, which could
have a material adverse effect on our business, financial condition and results
of operations.
Our outdoor products are seasonal.
We have historically experienced significant seasonal fluctuations in our
business because we derive a significant portion of our revenues from sales
of our outdoor products. Many of our outdoor products are used by consumers
in cold or wet weather. As a result, a majority of orders for these products
are placed by our retailers in January through April for delivery in July
through October. In order to meet demand, we must manufacture and source outdoor
footwear year round to be in a position to ship advance orders for these products
during the last two quarters of each year. Accordingly, average inventory
levels have been highest during the second and third quarters of each year
and sales have been highest in the last two quarters of each year. There is
no assurance that we will have either sufficient inventory to satisfy demand
in any particular quarter or have sufficient demand to sell substantially
all of our inventory without significant markdowns.
Our outdoor products are sensitive to weather conditions.
Historically, our outdoor products have been used primarily in cold or wet
weather. Mild or dry weather has in the past and may in the future have a
material adverse effect on sales of our products, particularly if mild or
dry weather conditions occur in broad geographical areas during late fall
or early winter. For example, an unseasonably warm and dry winter in late
2004 and early 2005 throughout the Midwest significantly decreased demand
for our outdoor products. Also, due to variations in weather conditions from
year to year, results for any single quarter or year may not be indicative
of results for any future period.
Our business could suffer if our third party manufacturers violate
labor laws or fail to conform to generally accepted ethical standards.
We require our third party manufacturers to meet our standards for working
conditions and other matters before we are willing to place business with
them. As a result, we may not always obtain the lowest cost production. Moreover,
we do not control our third party manufacturers or their respective labor
practices. If one of our third party manufacturers violates generally accepted
labor standards by, for example, using forced or indentured labor or child
labor, failing to pay compensation in accordance with local law, failing to
operate its factories in compliance with local safety regulations or diverging
from other labor practices generally accepted as ethical, we likely would
cease dealing with that manufacturer, and we could suffer an interruption
in our product supply. In addition, such a manufacturers actions could
result in negative publicity and may damage our reputation and the value of
our brand and discourage retail customers and consumers from buying our products.
Our future tax rates may not be as favorable as our historical tax
rates.
In past years, our effective tax rate typically has been substantially below
the United States federal statutory rates. We have paid minimal income taxes
on income earned by our subsidiary in Puerto Rico due to tax credits afforded
us under Section 936 of the Internal Revenue Code and local tax abatements.
8
However, Section 936 of the
Internal Revenue Code has been repealed so that future tax credits available
to us are capped in 2005 and terminate in 2006. In addition, our local tax
abatements in Puerto Rico are scheduled to expire in 2009. In 2004, we elected
to repatriate $3.0 million of earnings and accrued $157,000 of related
taxes under the American Jobs Creation Act of 2004. No income taxes are provided
on the approximately $6.8 million of remaining undistributed earnings.
During 2005, we will complete our evaluation of foreign earnings and may repatriate
up to an additional $5.0 million of accumulated undistributed earnings,
which could result in up to $260,000 of additional tax. As a result of the
acquisition of EJ Footwear, our effective tax rate for 2005 is expected to
increase compared to 2004, as a higher percentage of profits will be taxed
at U.S. tax rates.
Our future tax rate will vary depending on many factors, including the level
of relative earnings and tax rates in each jurisdiction in which we operate
and the repatriation of any foreign income to the United States. We cannot
anticipate future changes in such laws. Increases in effective tax rates or
changes in tax laws may have a material adverse effect on our business, financial
condition and results of operations.
The growth of our business will be dependent upon the availability
of adequate capital.
The growth of our business will depend on the availability of adequate capital,
which in turn will depend in large part on cash flow generated by our business
and the availability of equity and debt financing. We cannot assure you that
our operations will generate positive cash flow or that we will be able to
obtain equity or debt financing on acceptable terms or at all. Our revolving
credit facility contains provisions that restrict our ability to incur additional
indebtedness or make substantial asset sales that might otherwise be used
to finance our expansion. Security interests in substantially all of our assets,
which may further limit our access to certain capital markets or lending sources,
secure our obligations under our revolving credit facility. Moreover, the
actual availability of funds under our revolving credit facility is limited
to specified percentages of our eligible inventory and accounts receivable.
Accordingly, opportunities for increasing our cash on hand through sales of
inventory would be partially offset by reduced availability under our revolving
credit facility. As a result, we cannot assure you that we will be able to
finance our current expansion plans.
We face intense competition, including competition from companies
with significantly greater resources than ours, and if we are unable to compete
effectively with these companies, our market share may decline and our business
could be harmed.
The footwear and apparel industries are intensely competitive, and we expect
competition to increase in the future. A number of our competitors have significantly
greater financial, technological, engineering, manufacturing, marketing and
distribution resources than we do, as well as greater brand awareness in the
footwear market. Our ability to succeed depends on our ability to remain competitive
with respect to the quality, design, price and timely delivery of products.
Competition could materially adversely affect our business, financial condition
and results of operations.
We currently manufacture a portion of our products and we may not
be able to do so in the future at costs that are competitive with those of
competitors who source their goods.
We currently plan to retain our internal manufacturing capability in order
to continue benefiting from expertise we have gained with respect to footwear
manufacturing methods conducted at our manufacturing facilities. We continue
to evaluate our manufacturing facilities and third party manufacturing alternatives
in order to determine the appropriate size and scope of our manufacturing
facilities. There can be no assurance that the costs of products that continue
to be manufactured by us can remain competitive with products sourced from
third parties.
9
We rely on distribution centers in Logan, Ohio and Tunkhannock, Pennsylvania,
and if there is a natural disaster or other serious disruption at any of these
facilities, we may be unable to deliver merchandise effectively to our retailers.
We rely on distribution centers in Logan, Ohio and Tunkhannock, Pennsylvania.
Any natural disaster or other serious disruption at any of these facilities
due to fire, tornado, flood, terrorist attack or any other cause could damage
a portion of our inventory or impair our ability to use our distribution center
as a docking location for merchandise. Either of these occurrences could impair
our ability to adequately supply our retailers and harm our operating results.
We may be subject to certain environmental and other regulations.
Some of our operations use substances regulated under various federal, state,
local and international environmental and pollution laws, including those
relating to the storage, use, discharge, disposal and labeling of, and human
exposure to, hazardous and toxic materials. Compliance with current or future
environmental laws and regulations could restrict our ability to expand our
facilities or require us to acquire additional expensive equipment, modify
our manufacturing processes or incur other significant expenses. In addition,
we could incur costs, fines and civil or criminal sanctions, third party property
damage or personal injury claims or could be required to incur substantial
investigation or remediation costs, if we were to violate or become liable
under any environmental laws. Liability under environmental laws can be joint
and several and without regard to comparative fault. There can be no assurance
that violations of environmental laws or regulations have not occurred in
the past and will not occur in the future as a result of our inability to
obtain permits, human error, equipment failure or other causes, and any such
violations could harm our business and financial condition.
If our efforts to establish and protect our trademarks, patents and
other intellectual property are unsuccessful, the value of our brands could
suffer.
We regard certain of our footwear designs as proprietary and rely on patents
to protect those designs. We believe that the ownership of patents is a significant
factor in our business. Existing intellectual property laws afford only limited
protection of our proprietary rights, and it may be possible for unauthorized
third parties to copy certain of our footwear designs or to reverse engineer
or otherwise obtain and use information that we regard as proprietary. If
our patents are found to be invalid, however, to the extent they have served,
or would in the future serve, as a barrier to entry to our competitors, such
invalidity could have a material adverse effect on our business, financial
condition and results of operations.
We own U.S. registrations for a number of our trademarks, trade names
and designs, including such marks as Rocky, Rocky Outdoor Gear, Georgia Boot,
Durango and Lehigh. Additional trademarks, trade names and designs are the
subject of pending federal applications for registration. We also use and
have common law rights in certain trademarks. Over time, we have increased
distribution of our goods in several foreign countries. Accordingly, we have
applied for trademark registrations in a number of these countries. We intend
to enforce our trademarks and trade names against unauthorized use by third
parties.
Our success depends on our ability to forecast sales.
Our investments in infrastructure and product inventory are based on sales
forecasts and are necessarily made in advance of actual sales. The markets
in which we do business are highly competitive, and our business is affected
by a variety of factors, including brand awareness, changing consumer preferences,
product innovations, susceptibility to fashion trends, retail market conditions,
weather conditions and economic and other factors. One of our principal challenges
is to improve our ability to predict these factors, in order to enable us
to better match production with demand. In addition, our growth over the years
has created the need to increase the investment in infrastructure and product
inventory and to enhance our systems. To the extent sales forecasts are not
achieved, costs associated with the infrastructure and carrying costs of product
inventory would represent a higher percentage of revenue, which would adversely
affect our financial performance.
10
Risks Related to Our Industry
Because the footwear market is sensitive to decreased consumer spending
and slow economic cycles, if general economic conditions deteriorate, many
of our customers may significantly reduce their purchases from us or may not
be able to pay for our products in a timely manner.
The footwear industry has been subject to cyclical variation and decline in
performance when consumer spending decreases or softness appears in the retail
market. Many factors affect the level of consumer spending in the footwear
industry, including:
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general business conditions; |
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interest rates; |
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the availability of consumer credit; |
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weather; |
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increases in prices of nondiscretionary goods; |
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taxation; and |
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consumer confidence in future economic conditions. |
Consumer purchases of discretionary items, including our products, may decline
during recessionary periods and also may decline at other times when disposable
income is lower. A downturn in regional economies where we sell products also
reduces sales.
The continued shift in the marketplace from traditional independent
retailers to large discount mass merchandisers may result in decreased margins.
A continued shift in the marketplace from traditional independent retailers
to large discount mass merchandisers has increased the pressure on many footwear
manufacturers to sell products to these mass merchandisers at less favorable
margins. Because of competition from large discount mass merchandisers, a
number of our small retailing customers have gone out of business, and in
the future more of these customers may go out of business, which could have
a material adverse effect on our business, financial condition and results
of operations. Although progressive independent retailers have attempted to
improve their competitive position by joining buying groups, a continued shift
to discount mass merchandisers could have a material adverse effect on our
business, financial condition and results of operations.
Risks Relating to Our Common Stock and this Offering
Our management will have broad discretion over the use of net proceeds
of this offering, and you may not agree with the way they are used.
While we currently intend to use the net proceeds of this offering for repayment
of our indebtedness, working capital and other general corporate purposes,
we may subsequently choose to use the net offering proceeds for different
purposes or not at all. The effect of this offering will be to increase capital
resources available to management, and our management may allocate these resources
as it deems necessary. You will be relying on the judgment of our management
with regard to the use of the net proceeds of this offering and management
may choose to allocate the net proceeds differently than you would.
Our common stock price has been volatile, which could result in a
substantial loss for shareholders.
Our common stock is traded on the Nasdaq National Market. While our average
daily trading volume for the 52-week period ended September 9, 2005 was
approximately 40,824 shares, we have experienced more limited volume
in the past and may experience it in the future. The trading price of our
common stock has been and may continue to be volatile. The closing sale prices
of our common stock, as reported by the Nasdaq National Market, have ranged
from $35.20 to $15.81 for the 52-week period ended September 9,
11
2005. The trading price of our common
stock could be affected by a number of factors, including, but not limited
to the following:
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changes in expectations of our future performance; |
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changes in estimates by securities analysts (or failure
to meet such estimates); |
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quarterly fluctuations in our sales and financial results;
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limited trading volume; |
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broad market fluctuations in volume and price; and
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a variety of risk factors, including the ones described
elsewhere in this prospectus. |
Accordingly, the price of our common stock after the offering is likely to
fluctuate greatly and may be lower than the price you pay.
Future sale of our common stock could adversely affect our stock price.
Future sales of substantial amounts of shares of our common stock in the public
market, or the perception that these sales could occur, may cause the market
price of our common stock to decline. In addition, we may be required to issue
additional shares upon exercise of previously granted options that are currently
outstanding. Our directors and executive officers and all of the other selling
shareholders have entered into lock-up agreements with the underwriters, in
which they have agreed to refrain from selling their shares for a period of
90 days after this offering. Increased sales of our common stock in the
market after exercise of our currently outstanding stock options or expiration
of the lock-up agreements could exert significant downward pressure on our
stock price. These sales also might make it more difficult for us to sell
equity or equity related securities in the future at a time and price we deem
appropriate.
We can issue shares of preferred stock without shareholder approval,
which could adversely affect the rights of common shareholders.
Our articles of incorporation permit us to establish the rights, privileges,
preferences and restrictions, including voting rights, of future series of
our preferred stock and to issue such stock without approval from our shareholders.
The rights of holders of our common stock may suffer as a result of the rights
granted to holders of preferred stock that we may issue in the future. In
addition, we could issue preferred stock to prevent a change in control of
our company, depriving common shareholders of an opportunity to sell their
stock at a price in excess of the prevailing market price.
Anti-takeover provisions of our articles of incorporation, code of
regulations, shareholder rights plan and Ohio law could prevent or delay a
change in control of our company, even if a change of control would benefit
our shareholders.
Provisions of our articles of incorporation and code of regulations, as well
as provisions of Ohio law, could discourage, delay or prevent a merger, acquisition
or other change in control of our company, even if a change in control might
benefit our shareholders. These provisions could also discourage proxy contests
and make it more difficult for you and other shareholders to elect directors
and take other corporate actions. As a result, these provisions could limit
the price that investors are willing to pay in the future for shares of our
common stock. These provisions might also discourage a potential acquisition
proposal or tender offer, even if the acquisition proposal or tender offer
is at a price well above the then current market price for our common stock.
These provisions include the following:
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a board of directors that is classified so that only one-half
of the directors stand for election each year; |
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authorization of blank check preferred stock,
which our board of directors could issue with provisions designed to thwart
a takeover attempt; |
12
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limitations on the ability of shareholders to call special
meetings of shareholders; |
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no cumulative voting in the election of directors, which
would otherwise allow the holders of less than a majority of our common
stock to elect director candidates; |
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a prohibition against shareholder action by written consent
unless signed by all shareholders of record; and |
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advance notice requirements for nominations for election
to our board of directors or for proposing matters that can be acted upon
by shareholders at shareholder meetings. |
We adopted a shareholder rights plan in 1997 under a shareholder rights agreement
intended to protect shareholders against unsolicited attempts to acquire control
of our company that do not offer what our board of directors believes to be
an adequate price to all shareholders or that our board of directors otherwise
opposes. As part of the plan, our board of directors declared a dividend that
resulted in the issuance of one preferred stock purchase right for each outstanding
share of our common stock. Unless extended, the preferred share purchase rights
will terminate on November 5, 2007. If a bidder proceeds with an unsolicited
attempt to purchase our stock and acquires 20% or more (or announces its intention
to acquire 20% or more) of our outstanding stock, and the board of directors
does not redeem the preferred stock purchase right, the right will become
exercisable at a price that significantly dilutes the interest of the bidder
in our common stock.
The effect of the shareholder rights plan is to make it more difficult to
acquire our company without negotiating with the board of directors. The shareholder
rights plan, however, could discourage offers even if made at a premium over
the market price of our common stock, and even if the shareholders might believe
the transaction would benefit them.
In addition, we are subject to the Chapter 1704 of the Ohio Revised Code,
the Merger Moratorium Act, which limits business combination transactions
with interested shareholders (generally 10% or greater shareholders) that
our board of directors has not approved. These provisions and other similar
provisions make it more difficult for a third party to acquire us without
negotiation. These provisions apply even if some shareholders would consider
the transaction beneficial.
We do not anticipate paying cash dividends on our shares of common
stock in the foreseeable future.
We intend to retain any future earnings to fund the operation and expansion
of our business and, therefore, we do not anticipate paying cash dividends
on our shares of common stock in the foreseeable future. As a result, you
may only realize a return on your investment upon a sale of our common stock,
if at all.
13
SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS
This prospectus and the information incorporated by reference in this prospectus
contain forward-looking statements. We sometimes use words such as anticipate,
believe, continue, estimate, expect,
intend, may, plan, project
and similar expressions, as they relate to us, our management and our industry,
to identify forward-looking statements. Forward-looking statements relate
to our expectations, beliefs, plans, strategies, prospects, future performance,
anticipated trends and other future events. Specifically, this prospectus
and the information incorporated by reference in this prospectus contain forward-looking
statements relating to, among other things:
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our business, growth, operating and financing strategies;
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our product mix; |
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the introduction or success of new products; |
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the incremental earnings and benefits of the EJ Footwear
acquisition; |
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the impact of seasonality and weather on our operations;
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expectations regarding our net sales and earnings growth;
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expectations regarding our liquidity; |
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our future financing plans; and |
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trends affecting our financial condition or results of
operations. |
We have based our forward-looking statements largely on our current expectations
and projections about future events and trends affecting our business. Actual
results may differ materially. Some of the risks, uncertainties and assumptions
that may cause actual results to differ from these forward-looking statements
are described in Risk Factors and Managements Discussion
and Analysis of Financial Condition and Results of Operations. In light
of these risks, uncertainties and assumptions, the forward-looking events
and circumstances discussed in this prospectus and the information incorporated
by reference in this prospectus might not occur.
You should read this prospectus, the documents that we filed as exhibits to
the registration statement of which this prospectus is a part and the documents
that we incorporate by reference in this prospectus completely and with the
understanding that our future results may be materially different from what
we expect. We qualify all of our forward-looking statements by these cautionary
statements, and we assume no obligation to update these forward-looking statements
publicly for any reason.
14
USE OF PROCEEDS
We expect to receive net proceeds of approximately $59.1 million from
the sale by us of 2,000,000 shares of our common stock in this offering,
based on an assumed public offering price of $31.53 per share (the last sale
price on September 14, 2005) and after deducting underwriting discounts
and the estimated offering expenses we will pay. We will not receive any proceeds
from the sale of common stock by selling shareholders.
We intend to use the net proceeds we receive from this offering for the following
purposes:
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to pay all outstanding amounts under our term loan with
GMAC Commercial Finance LLC ($16.5 million as of June 30, 2005);
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to pay all outstanding amounts under our term loan with
American Capital Strategies, Ltd. ($30.0 million as of June 30,
2005); and |
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the balance of approximately $12.6 million to reduce
indebtedness under our revolving credit facility and for working capital
and other general corporate purposes, including the growth and expansion
of our business. |
Our term loan with GMAC Commercial Finance bears an interest rate of LIBOR
plus 3.25% or prime plus 1.75%, and is payable in equal quarterly installments
over three years beginning in 2005. Our term loan with American Capital Strategies
bears an interest rate of LIBOR plus 8.00% and is payable in equal installments
from 2008 through 2011. Indebtedness under our five year $100 million
revolving credit facility bears interest at a rate of LIBOR plus 2.5%, or
prime plus 1.0%.
15
PRICE RANGE OF COMMON STOCK
Our common stock is traded on the Nasdaq National Market under the symbol
RCKY. The following table shows the range of low and high sale
prices per share of our common stock as reported by the Nasdaq National Market
for the periods indicated.
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Common Stock |
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Price Per Share |
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Low |
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High |
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Year ended December 31,
2003:
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First Quarter
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$ |
4.77 |
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$ |
7.30 |
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Second Quarter
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$ |
6.50 |
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$ |
9.54 |
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Third Quarter
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$ |
9.10 |
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$ |
11.72 |
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Fourth Quarter
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$ |
11.12 |
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$ |
26.01 |
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Year ended December 31,
2004:
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First Quarter
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$ |
17.75 |
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$ |
31.95 |
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Second Quarter
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$ |
17.96 |
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$ |
29.25 |
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Third Quarter
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$ |
15.79 |
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$ |
23.70 |
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Fourth Quarter
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$ |
17.00 |
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$ |
29.93 |
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Year ended December 31,
2005:
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First Quarter
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$ |
25.31 |
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$ |
36.44 |
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Second Quarter
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$ |
25.00 |
|
|
$ |
33.79 |
|
| |
Third Quarter (through
September 14, 2005)
|
|
$ |
27.50 |
|
|
$ |
32.25 |
|
On September 14, 2005, the last sale price of our common stock on the
Nasdaq National Market was $31.53 per share. As of September 14, 2005,
there were 111 record holders of our common stock.
DIVIDEND POLICY
We have not declared or paid any cash dividends on our common stock since
our initial public offering in 1993. We currently anticipate that we will
retain all of our earnings for the continued development and expansion of
our business and do not anticipate declaring or paying any cash dividends
in the foreseeable future. Moreover, our credit facilities contain covenants
expressly prohibiting us from paying cash dividends.
16
CAPITALIZATION
The following table sets forth our cash and cash equivalents and our capitalization
as of June 30, 2005:
| |
|
|
| |
|
on an actual basis; and |
| |
| |
|
on an as adjusted basis to reflect our sale of 2,000,000 shares
of common stock in this offering at an assumed public offering price of
$31.53 per share (the last sale price on September 14, 2005) and
the application of the estimated net proceeds of such sale after deducting
underwriting discounts and estimated offering expenses as described in
Use of Proceeds. |
You should read the following table in conjunction with our consolidated financial
statements and related notes and Managements Discussion and Analysis
of Financial Condition and Results of Operations contained elsewhere
in this prospectus.
| |
|
|
|
|
|
|
|
|
|
|
|
| |
|
As of June 30, 2005
|
|
| |
|
|
|
| |
|
Actual |
|
|
As Adjusted |
|
| |
|
|
|
|
|
|
| |
|
(In thousands) |
|
|
Cash and cash equivalents
|
|
$ |
1,016 |
|
|
$ |
1,016 |
|
| |
|
|
|
|
|
|
|
Current installments
of long-term debt
|
|
$ |
6,384 |
|
|
$ |
384 |
|
|
Long-term debt,
excluding current installments:
|
|
|
|
|
|
|
|
|
| |
Revolving credit
facility
|
|
|
59,541 |
|
|
|
46,924 |
|
| |
Term loan with GMAC
Commercial Finance(1)
|
|
|
10,500 |
|
|
|
|
|
| |
Term loan with American
Capital Strategies
|
|
|
30,000 |
|
|
|
|
|
| |
Real estate mortgages
|
|
|
4,296 |
|
|
|
4,296 |
|
| |
|
|
|
|
|
|
| |
|
|
Total long-term
debt, including current installments
|
|
|
110,721 |
|
|
|
51,604 |
|
|
Shareholders
equity:
|
|
|
|
|
|
|
|
|
| |
Common stock, no par value;
10,000,000 shares authorized; 5,284,725 issued and outstanding
actual; and 7,284,725 shares issued and outstanding
as adjusted |
|
|
50,623 |
|
|
|
109,740 |
|
| |
Accumulated other
comprehensive loss
|
|
|
(890 |
) |
|
|
(890 |
) |
| |
Retained earnings(2)
|
|
|
37,949 |
|
|
|
37,177 |
|
| |
|
|
|
|
|
|
| |
|
Total shareholders
equity
|
|
|
87,682 |
|
|
|
146,027 |
|
| |
|
|
|
|
|
|
| |
|
|
Total capitalization
|
|
$ |
198,403 |
|
|
$ |
197,631 |
|
| |
|
|
|
|
|
|
| |
|
| (1) |
Reflects $16.5 million of outstanding principle as
of June 30, 2005, less $6.0 million in current installments.
|
| |
| (2) |
Retained earnings, as adjusted, includes a non-cash charge
net of tax for the write-off of deferred financing costs related to our
term loans with GMAC Commercial Finance and American Capital Strategies.
|
17
SELECTED CONSOLIDATED FINANCIAL DATA
The selected consolidated financial data presented below under the heading
Income Statement Data and Balance Sheet Data for the
years ended and as of December 31, 2000, 2001, 2002, 2003 and 2004, which
have been audited by Deloitte & Touche LLP, an independent registered
public accounting firm, have been derived from, and are qualified by reference
to, our consolidated financial statements. The consolidated financial statements
as of December 31, 2003 and 2004 and for each of the three years in the
periods ended December 31, 2004 are included elsewhere in this prospectus.
The selected consolidated financial data presented below under the headings
Income Statement Data and Balance Sheet Data for the
six months ended and as of June 30, 2004 and 2005 are unaudited, have
been derived from unaudited condensed consolidated financial statements that
are included elsewhere in this prospectus and have been prepared on the same
basis as our consolidated financial statements. In the opinion of management,
the unaudited selected consolidated financial data presented below under the
headings Income Statement Data and Balance Sheet Data
reflect all adjustments, which include only normal and recurring adjustments,
necessary to present fairly our results of operations for and as of the periods
presented. Historical results are not necessarily indicative of the results
of operations to be expected for future periods. Quarterly results are not
necessarily indicative of full year results. See Managements Discussion
and Analysis of Financial Condition and Results of Operations
Seasonality and Weather. You should read the selected consolidated financial
data in conjunction with Managements Discussion and Analysis of
Financial Condition and Results of Operations and with our consolidated
financial statements and related notes included in this prospectus.
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
|
|
|
Six Months |
|
| |
|
Year Ended December 31,
|
|
|
Ended June 30, |
|
| |
|
|
|
|
|
|
| |
|
2000 |
|
|
2001 |
|
|
2002 |
|
|
2003 |
|
|
2004 |
|
|
2004 |
|
|
2005(1) |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
|
(In thousands, except per
share amounts) |
|
|
Income Statement
Data
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net sales
|
|
$ |
103,229 |
|
|
$ |
103,320 |
|
|
$ |
88,959 |
|
|
$ |
106,165 |
|
|
$ |
132,249 |
|
|
$ |
49,316 |
|
|
$ |
127,018 |
|
|
Cost of goods sold
|
|
|
78,617 |
|
|
|
80,068 |
|
|
|
65,528 |
|
|
|
73,383 |
|
|
|
93,607 |
|
|
|
35,921 |
|
|
|
77,087 |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Gross margin
|
|
|
24,612 |
|
|
|
23,252 |
|
|
|
23,431 |
|
|
|
32,782 |
|
|
|
38,642 |
|
|
|
13,395 |
|
|
|
49,931 |
|
|
Selling, general
and administrative expenses
|
|
|
21,427 |
|
|
|
18,176 |
|
|
|
18,662 |
|
|
|
23,279 |
|
|
|
25,618 |
|
|
|
10,724 |
|
|
|
40,146 |
|
|
Plant closing costs
|
|
|
|
|
|
|
1,500 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Income from operations
|
|
|
3,185 |
|
|
|
3,576 |
|
|
|
4,769 |
|
|
|
9,503 |
|
|
|
13,024 |
|
|
|
2,671 |
|
|
|
9,785 |
|
|
Interest expense
|
|
|
(3,354 |
) |
|
|
(2,494 |
) |
|
|
(1,405 |
) |
|
|
(1,378 |
) |
|
|
(1,335 |
) |
|
|
(534 |
) |
|
|
(3,994 |
) |
|
Other-net
|
|
|
449 |
|
|
|
355 |
|
|
|
432 |
|
|
|
348 |
|
|
|
381 |
|
|
|
98 |
|
|
|
117 |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Income before income
taxes
|
|
|
280 |
|
|
|
1,437 |
|
|
|
3,796 |
|
|
|
8,473 |
|
|
|
12,070 |
|
|
|
2,235 |
|
|
|
5,908 |
|
|
Income tax expense
(benefit)
|
|
|
183 |
|
|
|
(93 |
) |
|
|
953 |
|
|
|
2,434 |
|
|
|
3,476 |
|
|
|
715 |
|
|
|
2,009 |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net income
|
|
$ |
97 |
|
|
$ |
1,531 |
|
|
$ |
2,843 |
|
|
$ |
6,039 |
|
|
$ |
8,594 |
|
|
$ |
1,520 |
|
|
$ |
3,899 |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net income per common
share:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
Basic
|
|
$ |
0.02 |
|
|
$ |
0.34 |
|
|
$ |
0.63 |
|
|
$ |
1.44 |
|
|
$ |
1.89 |
|
|
$ |
0.34 |
|
|
$ |
0.75 |
|
| |
Diluted
|
|
$ |
0.02 |
|
|
$ |
0.34 |
|
|
$ |
0.62 |
|
|
$ |
1.32 |
|
|
$ |
1.74 |
|
|
$ |
0.31 |
|
|
$ |
0.70 |
|
|
Weighted average
common shares outstanding:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
Basic
|
|
|
4,489 |
|
|
|
4,489 |
|
|
|
4,500 |
|
|
|
4,190 |
|
|
|
4,557 |
|
|
|
4,493 |
|
|
|
5,204 |
|
| |
Diluted
|
|
|
4,493 |
|
|
|
4,549 |
|
|
|
4,590 |
|
|
|
4,561 |
|
|
|
4,954 |
|
|
|
4,950 |
|
|
|
5,590 |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
|
As of December 31,
|
|
|
As of June 30, |
|
| |
|
|
|
|
|
|
| |
|
2000 |
|
|
2001 |
|
|
2002 |
|
|
2003 |
|
|
2004 |
|
|
2004 |
|
|
2005(1) |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
|
(In thousands) |
|
|
Balance Sheet
Data
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Cash and cash equivalents
|
|
$ |
2,118 |
|
|
$ |
2,955 |
|
|
$ |
4,277 |
|
|
$ |
2,159 |
|
|
$ |
5,061 |
|
|
$ |
492 |
|
|
$ |
1,016 |
|
|
Working capital
|
|
|
50,201 |
|
|
|
44,267 |
|
|
|
41,751 |
|
|
|
54,210 |
|
|
|
55,612 |
|
|
|
59,912 |
|
|
|
115,428 |
|
|
Total assets
|
|
|
86,051 |
|
|
|
74,660 |
|
|
|
68,417 |
|
|
|
86,175 |
|
|
|
96,706 |
|
|
|
94,713 |
|
|
|
243,719 |
|
|
Long-term debt,
less current maturities
|
|
|
26,445 |
|
|
|
16,976 |
|
|
|
10,488 |
|
|
|
17,515 |
|
|
|
10,045 |
|
|
|
21,494 |
|
|
|
104,337 |
|
|
Shareholders
equity
|
|
|
50,326 |
|
|
|
51,043 |
|
|
|
52,393 |
|
|
|
58,385 |
|
|
|
71,371 |
|
|
|
61,421 |
|
|
|
87,682 |
|
| |
|
| (1) |
Includes our acquisition of EJ Footwear in January 2005.
|
18
MANAGEMENTS DISCUSSION AND ANALYSIS
OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS
The following discussion should be read in conjunction with the Selected
Consolidated Financial Data and our consolidated financial statements
and the related notes, all included elsewhere in this prospectus. The forward-looking
statements in this section and other parts of this document involve risks
and uncertainties including statements regarding our plans, objectives, goals,
strategies and financial performance. Our actual results could differ materially
from the results anticipated in these forward-looking statements as a result
of factors set forth under the caption Special Note Regarding Forward-Looking
Statements included elsewhere in this prospectus. The Private Securities
Litigation Reform Act of 1995 provides a safe harbor for forward-looking
statements made by or on our behalf.
Overview
We are a leading designer, manufacturer and marketer of premium quality footwear
marketed under a portfolio of well recognized brand names including Rocky
Outdoor Gear, Georgia Boot, Durango, Lehigh and Dickies. Our brands have a
long history of representing high quality, comfortable, functional and durable
footwear and our products are organized around four target markets: outdoor,
work, duty and western. Our footwear products incorporate varying features
and are positioned across a range of suggested retail price points from $29.95
for our value priced products to $249.95 for our premium products. In addition,
we market complementary branded apparel and accessory items that we believe
leverage the strength and positioning of each of our brands.
We operate our business through three business segments: wholesale, retail
and military.
Wholesale. In our wholesale segment, our products are offered
in over 10,000 retail locations representing a wide range of distribution
channels in the U.S. and Canada. These distribution channels vary by product
line and target market and include sporting goods stores, outdoor retailers,
independent shoe retailers, hardware stores, catalogs, mass merchants, uniform
stores, farm store chains, specialty safety stores and other specialty retailers.
Prior to our acquisition of EJ Footwear Group in January 2005, our wholesale
segment represented 82.9% of our net sales in 2004. For the six months ended
June 30, 2005, our wholesale segment represented 68.8% of our net sales,
largely a result of our acquisition of EJ Footwear, which generated a significant
portion of its sales from its Lehigh retail operations. Gross margins for
our wholesale business have improved over the last several years as a result
of:
| |
|
|
| |
|
expansion into higher margin product lines, including
apparel and work and western footwear; and |
| |
| |
|
shifting production from our continental U.S. manufacturing
facility to lower cost, off-shore facilities. |
In 2004, our wholesale gross margin as a percentage of net sales was 31.7%,
compared to 28.4% in 2002. Our wholesale gross margin as a percentage of net
sales was 37.4% for the six months ended June 30, 2005, compared to 30.3%
for the same period last year. The 2005 improvement reflects the sale of EJ
Footwear work and western products, which generally carry higher gross margins
than our products for our other target markets.
We intend to continue to expand our Rocky Outdoor Gear product lines in each
of our markets and believe similar opportunities exist for our Georgia Boot,
Durango and Dickies brands. In addition, we believe that there are significant
opportunities to cross sell our brands to existing and new retailers and that
the breadth of our product lines across products, target markets and price
points will allow us to offer our retailers a broader offering to better meet
their needs.
Retail. In our retail segment, we sell our products directly
to consumers through our Lehigh mobile and retail stores, our two Rocky outlet
stores and our websites. Our Lehigh operations include a fleet of 78 trucks,
supported by 38 small warehouses that include retail stores, which we refer
to as mini-stores. Through our outlet stores, we generally sell first quality
or discontinued products in addition to a limited amount of factory damaged
goods, which typically carry lower gross margins. Prior to our acquisition
of EJ
19
Footwear and its Lehigh division,
our retail segment represented only a small portion of our business, or 3.0%
of our net sales in 2004. Retail gross margin as a percentage of net sales
was 27.7% in 2004. Our acquisition of EJ Footwear significantly increased
our retail sales and improved our retail gross margin. For the six months
ended June 30, 2005, our retail segment represented 23.7% of our total
net sales and our retail gross margin was 53.2%, primarily as a result of
Lehigh, which generally sells products at full retail prices.
We believe that our Lehigh retail operations offer us an opportunity to significantly
expand our direct sales of work-related footwear. We intend to expand our
Lehigh business by adding new customers, particularly in the hospitality industry,
and by expanding the portfolio of brands we offer and by increasing our footwear
and apparel offerings. In addition, over time, we plan to upgrade the locations
of some of our mini-stores to sites that experience higher foot traffic and
intend to expand the breadth of products sold in these stores to include casual
and outdoor footwear and apparel to better utilize our retail presence and
leverage our fixed costs.
Military. While we are focused on continuing to build our
wholesale and retail business, we also actively bid, from time to time, on
footwear contracts with the U.S. military. As a result, our military
sales fluctuate from year to year. Our military sales were $0.4 million
in 2003 and $18.5 million, or 14.0% of our net sales, in 2004. In February
2005, we were awarded a $21 million contract by the U.S. military
for production of infantry combat boots, all of which is expected to be recognized
as sales in 2005. Our gross margins for our military sales are significantly
lower than our gross margins in our wholesale and retail segments and were
15.0% in 2004. However, there are little or no selling, general and administrative,
or SG&A, expenses associated with these sales. We believe our sales to
the U.S. military serve as an opportunity to reach our target demographic
with premium, Rocky branded products. We are currently waiting for responses
on two outstanding bids. While we believe we compete effectively for military
business, there is no assurance that we will continue to be awarded such contracts.
We manufacture footwear in facilities that we operate in the Dominican Republic
and Puerto Rico, and source footwear, apparel and accessories from third party
factories, primarily in China. We do not have long-term contracts with any
of our third party manufacturers. We expect that one of our third party manufacturers
in China, with which we have had a relationship for over 20 years, and
that has historically accounted for a significant portion of our manufacturing,
will represent approximately 20% of our net sales in 2005. We expect that
a greater portion of our products will be sourced from third party manufacturers
in the future as a result of our acquisition of EJ Footwear, which sourced
all of its products from third parties. We believe that operating our own
facilities significantly improves our knowledge of the entire raw material
sourcing and manufacturing process, enabling us to more efficiently source
finished goods from third parties that are of the highest quality and at the
lowest cost available. In addition, our Puerto Rican facilities allow us to
produce footwear for the U.S. military and other business that requires
production by a U.S. manufacturer. Sourcing products from off-shore third
party manufacturers generally enables us to lower our costs per unit while
maintaining high product quality, as well as limits the capital investment
required to establish and maintain company operated manufacturing facilities.
Because quality is an important part of our value proposition to our retailers
and consumers, we source products from manufacturers that have demonstrated
the intent and ability to maintain the high quality that has become associated
with our portfolio of brands.
Strategic Initiatives
In 2001, we undertook a number of strategic initiatives designed to increase
our sales and improve our margins while mitigating the seasonality and weather
related risk of our outdoor product lines. These strategic initiatives included:
| |
|
|
| |
|
extending our lines of footwear into additional markets
with the introduction of footwear models for the work and western markets;
|
20
| |
|
|
| |
|
expanding our product offerings into complementary apparel
to leverage the strength of our Rocky Outdoor Gear brand and offer our
consumers a broader, head-to-toe product assortment; and |
| |
| |
|
closing our continental U.S. manufacturing facility
and sourcing a greater portion of our products from third party facilities
overseas. |
As a result of these initiatives, we increased our sales from $89.0 million
in 2002 to $132.2 million in 2004, representing a compound annual growth
rate of 21.9%. Over the same period, our net income increased from $2.8 million
to $8.6 million, representing a compound annual growth rate of 73.9%,
and earnings per share increased from $0.62 to $1.74, representing a compound
annual growth rate of 67.5%.
In January 2005, to further support our strategic objectives, we acquired
EJ Footwear, a leading designer and developer of branded footwear products
marketed under a collection of well recognized brands in the work, western
and outdoor markets, including Georgia Boot, Durango and Lehigh. EJ Footwear
was also the exclusive licensee of the Dickies brand for most footwear products.
The acquisition was part of our strategy to expand our portfolio of leading
brands and strengthen our market position in the work and western footwear
markets, as well as extend our product offering to include brands positioned
across multiple feature sets and price points. The EJ Footwear acquisition
also expanded our distribution channels and diversified our retailer base.
In addition, our acquisition of EJ Footwear significantly increased our revenues
and our profitability. We recorded $127.0 million in net sales and $3.9 million
in net income in the six months ended June 30, 2005, compared to net
sales of $49.3 million and net income of $1.5 million for the same
period in the prior year. The total purchase price for all of EJ Footwears
equity, including a closing date working capital adjustment, was $91.3 million
in cash plus 484,261 shares of our common stock valued at $11.5 million
at closing (valued at $10 million in the definitive agreement). Effective
with the closing of our EJ Footwear acquisition, we entered into agreements
with GMAC Commercial Finance and American Capital Strategies for credit facilities
totaling $148 million to fund the acquisition and replace our existing
revolving credit facility. We intend to pay down a portion of this debt with
proceeds from this offering as described in Use of Proceeds.
We believe our EJ Footwear acquisition offers us multiple opportunities to
expand and strengthen our combined business. We intend to extend certain of
these brands into additional markets, such as outdoor, work and duty, where
we believe the brand image is consistent with the target market. For example,
we plan to introduce a line of footwear under Georgia Boot, a well recognized
brand for work-related footwear, for law enforcement and security and postal
service personnel. We also believe that the strength of each of these brands
in their respective markets will allow us to introduce complementary apparel
and accessories, similar to our head-to-toe strategy for Rocky Outdoor Gear.
Results of Operations
Net sales. Net sales and related cost of goods sold are recognized
at the time products are shipped to the customer and title transfers. Net
sales are recorded net of estimated sales discounts and returns based upon
specific customer agreements and historical trends. All sales are final upon
shipment.
Cost of goods sold. Our cost of goods sold represents our costs to
manufacture products in our own facilities, including raw materials costs
and all overhead expenses related to production, as well as the cost to purchase
finished products from our third party manufacturers. Cost of goods sold also
includes the cost to transport these products to our distribution centers.
SG&A expenses. Our SG&A expenses consist primarily of selling,
marketing, wages and related payroll and employee benefit costs, travel and
insurance expenses, depreciation, amortization, professional fees, facility
expenses, bank charges, and warehouse and outbound freight expenses.
21
The following is a summary of segment operating results for our wholesale,
retail and military segments:
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
|
Year Ended December 31,
|
|
|
Six Months Ended June 30,
|
|
| |
|
|
|
|
|
|
| |
|
2002 |
|
|
2003 |
|
|
2004 |
|
|
2004 |
|
|
2005 |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net sales:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
Wholesale
|
|
$ |
78,470,650 |
|
|
$ |
101,173,862 |
|
|
$ |
109,689,040 |
|
|
$ |
40,089,142 |
|
|
$ |
87,383,197 |
|
| |
Retail
|
|
|
4,050,823 |
|
|
|
4,582,687 |
|
|
|
4,017,359 |
|
|
|
1,499,331 |
|
|
|
30,111,095 |
|
| |
Military
|
|
|
6,437,248 |
|
|
|
408,204 |
|
|
|
18,542,564 |
|
|
|
7,727,603 |
|
|
|
9,523,429 |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
|
Total
|
|
$ |
88,958,721 |
|
|
$ |
106,164,753 |
|
|
$ |
132,248,963 |
|
|
$ |
49,316,076 |
|
|
$ |
127,017,721 |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Gross margin:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
Wholesale
|
|
$ |
22,308,356 |
|
|
$ |
31,104,319 |
|
|
$ |
34,738,851 |
|
|
$ |
12,155,897 |
|
|
$ |
32,679,481 |
|
| |
Retail
|
|
|
1,122,152 |
|
|
|
1,614,454 |
|
|
|
1,114,364 |
|
|
|
416,713 |
|
|
|
16,026,272 |
|
| |
Military
|
|
|
|
|
|
|
62,852 |
|
|
|
2,789,148 |
|
|
|
822,203 |
|
|
|
1,225,358 |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
|
Total
|
|
$ |
23,430,508 |
|
|
$ |
32,781,625 |
|
|
$ |
38,642,363 |
|
|
$ |
13,394,813 |
|
|
$ |
49,931,111 |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
The following table sets forth consolidated statements of operations data
as percentages of total net sales:
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
|
|
|
Six Months Ended |
|
| |
|
Year Ended December 31,
|
|
|
June 30, |
|
| |
|
|
|
|
|
|
| |
|
2002 |
|
|
2003 |
|
|
2004 |
|
|
2004 |
|
|
2005 |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net sales
|
|
|
100.0 |
% |
|
|
100.0 |
% |
|
|
100.0 |
% |
|
|
100.0 |
% |
|
|
100.0 |
% |
|
Cost of goods sold
|
|
|
73.7 |
% |
|
|
69.1 |
% |
|
|
70.8 |
% |
|
|
72.8 |
% |
|
|
60.7 |
% |
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Gross margin
|
|
|
26.3 |
% |
|
|
30.9 |
% |
|
|
29.2 |
% |
|
|
27.2 |
% |
|
|
39.3 |
% |
|
SG&A expenses
|
|
|
20.9 |
% |
|
|
21.9 |
% |
|
|
19.4 |
% |
|
|
21.7 |
% |
|
|
31.6 |
% |
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Operating income
|
|
|
5.4 |
% |
|
|
9.0 |
% |
|
|
9.8 |
% |
|
|
5.5 |
% |
|
|
7.7 |
% |
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Results of Operations
Six Months Ended June 30, 2005 Compared to Six Months Ended June 30,
2004
Net sales. Net sales for the six months ended June 30, 2005
were $127.0 million compared to $49.3 million for the same period
in 2004. The current year results reflect our acquisition of EJ Footwear in
January 2005, which contributed $77.9 million in sales during the six
month period ended June 30, 2005. Wholesale sales for the first six months
of 2005 were $87.4 million compared to $40.1 million for the same
period in 2004. The increase was due to our acquisition of EJ Footwear, which
contributed $49.1 million in sales during the period. The $1.8 million
decrease in Rocky Outdoor Gear branded wholesale sales was due to lower sales
of our outdoor and duty products, which were impacted by timing of shipments
and unseasonably warm and dry weather in late 2004, partially offset by increases
in sales of our work and western products. Retail sales for the first six
months of 2005 were $30.1 million compared to $1.5 million for the
same period in 2004. The increase of $28.6 million was due to our acquisition
of EJ Footwear, specifically its Lehigh division, in 2005. Military segment
sales, which occur from time to time, for the first six months of 2005 were
$9.5 million, compared to $7.7 million in the same period in 2004.
Average list prices for our footwear, apparel and accessories were similar
in the 2005 period, compared to the 2004 period.
Gross margin. Gross margin in the first six months of 2005 increased
to $49.9 million, or 39.3% of net sales, from $13.4 million, or
27.2% of net sales, in the same period last year. The basis point increase
is primarily attributable to higher sales of EJ Footwear work and western
products and a higher percentage of our net sales derived from our retail
sales, which carry higher gross margins than our wholesale and military sales.
Wholesale gross margin for the first six months of 2005 was $32.7 million,
or 37.4% of net
22
sales, compared to $12.2 million,
or 30.3% of net sales, in the same period last year. The increase reflects
sales in 2005 of EJ Footwear products, which carry higher gross margins than
Rocky products due to a higher percentage of their sales in the work and western
markets. Gross margins in the work and western markets are generally higher
than the outdoor and duty markets. Retail gross margin for the first six months
of 2005 was $16.0 million, or 53.2% of net sales, compared to $0.4 million,
or 27.8% of net sales, for the same period in 2004. The increase in gross
margin reflects sales by Lehigh, which carry higher gross margins than our
outlet store sales. Military gross margin for the first six months of 2005
was $1.2 million, or 12.9% of net sales, compared to $0.8 million,
or 10.6% of net sales, for the same period in 2004.
SG&A expenses. SG&A expenses were $40.1 million, or
31.6% of net sales, for the first six months of 2005, compared to $10.7 million,
or 21.7% of net sales, for the same period in 2004. The increase was primarily
a result of higher SG&A expenses associated with the EJ Footwear business,
particularly higher expenses associated with our Lehigh retail operations.
Interest expense. Interest expense was $4.0 million in the six
months ended June 30, 2005, compared to $0.5 million for the same
period in the prior year. The increase was primarily due to interest on borrowings
to finance the EJ Footwear acquisition.
Income taxes. Income tax expense for the six months ended June 30,
2005 was $2.0 million, compared to $0.7 million for the same period
a year ago. Our effective tax rate was 34.0% for the six months ended June 30,
2005, versus 32.0% for the same period in 2004. The increase in our effective
tax rate in 2005 was due primarily to income from EJ Footwear, which is subject
to the U.S. effective tax rate. A portion of our income is subject to
lower taxes in foreign countries.
Year Ended December 31, 2004 Compared to Year Ended December 31,
2003
Net sales. Net sales rose 24.6% to $132.2 million for 2004 from
$106.2 million the prior year. Wholesale sales were $109.7 million
for 2004, an increase of $8.5 million, or 8.4%, over 2003, as a result
of increases in sales of our apparel and work and western footwear, which
benefited from increased product offerings and expanded distribution. Retail
segment sales were $4.0 million in 2004, a decrease of $0.6 million
from 2003, reflecting unseasonably warm and dry weather in late 2004. Military
sales, which occur from time to time, were $18.5 million in 2004 versus
$0.4 million in 2003. This represented final shipments of $5.7 million
in footwear under a contract awarded in September 2003 and $12.8 million
of shipments under a contract awarded in March 2004 to produce boots for delivery
to the U.S. military. Average list prices for our footwear, apparel and
accessories were similar in 2004 compared to 2003.
Gross margin. Gross margin increased to $38.6 million in 2004
from $32.8 million in the prior year. Expressed as a percentage of net
sales, gross margin declined 170 basis points to 29.2% in 2004, compared
to 30.9% in 2003, as a result of higher military sales in 2004, which carry
lower gross margins than our wholesale and retail sales. Wholesale gross margin
in 2004 was $34.7 million, or 31.7% of net sales, compared to $31.1 million,
or 30.7% of net sales, in 2003. The increase was due to higher sales of apparel
and work and western footwear, which are sourced products that carry higher
gross margins than our other products. Retail gross margin for 2004 was $1.1 million,
or 27.7% of net sales, compared to $1.6 million, or 35.2% of net sales,
for 2003. Military gross margin was $2.8 million, or 15.0% of net sales,
for 2004 compared to $0.1 million, or 15.4% of net sales, in 2003.
SG&A expenses. SG&A expenses increased $2.3 million
to $25.6 million for 2004. The increase in SG&A expenses was due
to higher commissions paid of $0.4 million, additional distribution costs
of $0.6 million and higher advertising expenses of $0.6 million,
as well as expenses of $0.4 million for testing and documentation of
internal controls required by the Sarbanes-Oxley Act of 2002. As a percentage
of net sales, SG&A expenses declined to 19.4% for 2004 from 21.9% for
the prior year, due to nominal SG&A expenses associated with increased
military sales in 2004.
Interest expense. Interest expense declined slightly to $1.3 million
for 2004 from $1.4 million in 2003 because of lower average borrowings
on our revolving credit facility.
23
Income taxes. Income tax expense was $3.5 million for 2004,
compared to $2.4 million in 2003. Our effective tax rate remained stable
between 2004 and 2003 at 28.8% and 28.7%, respectively. This effective rate
is lower than the statutory rate of 35.0% due to a portion of income being
earned in offshore jurisdictions where effective tax rates are lower than
the U.S. effective tax rate. Sourced products are taxed at the U.S. effective
tax rate. In addition, the provision includes $157,000 related to our decision
to repatriate foreign earnings totaling $3.0 million.
Year Ended December 31, 2003 Compared to Year Ended December 31,
2002
Net sales. Net sales increased 19.3% to $106.2 million for 2003
from $89.0 million the prior year. Wholesale sales were $101.2 million
for 2003, an increase of $22.7 million, or 28.9%, over 2002 reflecting
increased sales of our branded footwear and apparel products. Sales in 2003
included $10.2 million of Gates products, following our acquisition of
certain assets of Gates-Mills in 2003. Sales benefited from increased demand
due to colder and wetter weather conditions in most regions of the U.S. where
our outdoor products are sold, coupled with product line extensions, particularly
a line of western influenced footwear, which we introduced in late 2002. Retail
sales increased 13.1% to $4.6 million in 2003, compared with $4.1 million
in the prior year. The sales increase was the result of more traditional seasonal
weather, expansion of our Nelsonville store and focused merchandising of our
retail stores. Military sales, which occur from time to time, were $0.4 million
in 2003 versus $6.4 million in 2002. Average list prices for our footwear,
apparel and accessories were similar in 2003 compared to 2002.
Gross margin. Gross margin increased to $32.8 million for 2003
from $23.4 million the prior year. Expressed as a percentage of net sales,
gross margin increased 460 basis points to 30.9% of net sales in 2003,
compared to 26.3% in 2002, as a result of improved margins on our wholesale
and retail sales and lower military sales, which carry a lower gross margin
than our wholesale and retail sales. Wholesale gross margin for 2003 was $31.1 million,
or 30.7% of net sales, compared to $22.3 million, or 28.4% of net sales,
in 2002. The increase was due to higher sales of apparel and work and western
footwear, which carry higher gross margins than our other products. Retail
segment gross margin for 2003 was $1.6 million, or 35.2% of net sales,
compared to $1.1 million, or 27.7% of net sales, for 2002. Military gross
margin was $0.1 million, or 15.4% of net sales, for 2003 compared to
no gross margin in 2002.
SG&A expenses. SG&A expenses were $23.3 million, or
21.9% of net sales, for 2003, versus $18.7 million, or 21.0% of net sales,
in the prior year. The increase in SG&A expenses for 2003 was due to higher
commissions paid, additional distribution costs and higher incentive compensation,
all attributable to the increase in net sales and profitability compared to
the prior year.
Interest expense. Interest expense was $1.4 million for both
2003 and 2002. We benefited from generally lower interest rates, which were
partially offset by higher average outstanding borrowings.
Income taxes. Income tax expense increased $1.5 million to $2.4 million
in 2003, compared to $1.0 million in 2002. Our effective tax rate was
28.7% for 2003, compared to 25.1% the previous year. This effective rate is
lower than the statutory rate of 35.0% due to a portion of income being earned
in offshore jurisdictions where effective tax rates are lower than the U.S. effective
tax rate and our decision not to repatriate foreign earnings to the U.S. The
increase in our effective tax rate in 2003 from 2002 was due primarily to
the increase in sales of sourced products which are taxed at U.S. effective
tax rates.
Seasonality and Weather
Historically, we experienced significant seasonal fluctuations in our business
because we derive a significant portion of our revenues from sales of our
outdoor products. Many of our outdoor products are used by consumers in cold
or wet weather. As a result, a majority of orders for these products are placed
by our retailers in January through April for delivery in July through October.
In order to meet demand, we must manufacture and source outdoor footwear year
round to be in a position to ship advance orders for these products during
the last two quarters of each year. Accordingly, average inventory levels
have been highest during the second and third quarters of each year and sales
have been highest in the last two quarters of each year. In addition, mild
or dry weather conditions historically have had a material adverse
24
effect on sales of our outdoor products,
particularly if they occurred in broad geographical areas during late fall
or early winter. Since our acquisition of EJ Footwear, we have experienced
and we expect that we will continue to experience less seasonality and that
our business will be subject to reduced weather related risk because we now
derive a higher proportion of our sales from work-related footwear products.
Generally, work, duty and western footwear is sold year round and is not subject
to the same level of seasonality or sensitivity to weather conditions as our
outdoor product lines. However, because of seasonal fluctuations and variations
in weather conditions from year to year, there is no assurance that the results
for any particular interim period will be indicative of results for the full
year or for future interim periods.
Liquidity and Capital Resources
Our principal sources of liquidity have been our income from operations, borrowings
under our credit facility and other indebtedness. In January 2005, we incurred
additional indebtedness to fund our acquisition of EJ Footwear as described
below. During 2004, we relied primarily on cash provided from operating activities
to fund our operations.
Over the last several years our principal uses of cash have been for our acquisitions
of EJ Footwear and certain assets of Gates-Mills, as well for working capital
and capital expenditures to support our growth. Our working capital consists
primarily of trade receivables and inventory, offset by accounts payable and
accrued expenses. Our working capital fluctuates throughout the year as a
result of our seasonal business cycle and business expansion and is generally
lowest in the months of January through March of each year and highest during
the months of May through October of each year. We typically utilize our revolving
credit facility to fund our seasonal working capital requirements. As a result,
balances on our revolving credit facility will fluctuate significantly throughout
the year. Our capital expenditures relate primarily to projects relating to
our property, merchandising fixtures, molds and equipment associated with
our manufacturing operations and for information technology. Capital expenditures
were $5.5 million for 2004, compared to $2.2 million for 2003. Capital
expenditures for 2005 are anticipated to be approximately $6.0 million.
In conjunction with the completion of our acquisition of EJ Footwear, we entered
into agreements with GMAC Commercial Finance and American Capital Strategies
for credit facilities totaling $148 million. The credit facilities were
used to fund the acquisition of EJ Footwear and replace our prior $45 million
revolving credit facility. Under the terms of the agreements, the interest
rates and repayment terms are: (1) a five year $100 million revolving
credit facility with an interest rate of LIBOR plus 2.5% or prime plus 1.0%;
(2) an $18 million term loan with an interest rate of LIBOR plus
3.25% or prime plus 1.75%, payable in equal quarterly installments over three
years beginning in 2005; and (3) a $30 million term loan with an
interest rate of LIBOR plus 8.0%, payable in equal installments from 2008
through 2011. The total amount available on our revolving credit facility
is subject to a borrowing base calculation based on various percentages of
accounts receivable and inventory. As of June 30, 2005, we had $59.5 million
in borrowings under this facility and total capacity of $71.8 million.
Our credit facilities contain certain restrictive covenants, which among other
things, require us to maintain certain minimum EBITDA and certain leverage
and fixed charge coverage ratios. As of June 30, 2005, we were in compliance
with these loan covenants. Our previous credit facility contained certain
restrictive covenants, which, among other things, required us to maintain
a certain level of net worth and fixed charge coverage. As of December 31,
2004, we were in compliance with these loan covenants. We believe that our
existing credit facilities coupled with cash generated from operations will
provide sufficient liquidity to fund our operations for at least the next
12 months. Our continued liquidity, however, is contingent upon future
operating performance, cash flows and our ability to meet financial covenants
under our credit facilities.
25
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
|
|
|
Six Months |
|
| |
|
Year Ended December 31,
|
|
|
Ended June 30, |
|
| |
|
|
|
|
|
|
| |
|
2002 |
|
|
2003 |
|
|
2004 |
|
|
2004 |
|
|
2005 |
|
| Cash Flow Summary |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
|
(In millions) |
|
|
Cash provided by
(used in):
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
Operating activities
|
|
$ |
10.1 |
|
|
$ |
(1.6 |
) |
|
$ |
7.6 |
|
|
$ |
(4.3 |
) |
|
$ |
(1.0 |
) |
| |
Investing activities
|
|
|
(2.3 |
) |
|
|
(7.0 |
) |
|
|
(5.5 |
) |
|
|
(2.8 |
) |
|
|
(95.6 |
) |
| |
Financing activities
|
|
|
(6.5 |
) |
|
|
6.5 |
|
|
|
0.8 |
|
|
|
5.4 |
|
|
|
92.6 |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net change in cash
and cash equivalents
|
|
$ |
1.3 |
|
|
$ |
(2.1 |
) |
|
$ |
2.9 |
|
|
$ |
(1.7 |
) |
|
$ |
(4.0 |
) |
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Operating Activities. Cash used in operating activities totaled $1.0 million
in the first six months of 2005, compared to $4.3 million in the same
period of 2004. Cash used in operating activities was impacted by an increase
in inventory resulting from procurement of raw materials to support production
to fulfill our military contract, and higher finished goods inventory due
to the seasonal nature of the business coupled with a shift of large seasonal
shipments from late second quarter in 2004 to early third quarter in 2005.
This was offset by increases in accounts payable and accrued liabilities reflecting
the higher inventory purchases.
Cash provided by operating activities totaled $7.6 million for 2004,
compared to cash used by operating activities of $1.6 million in 2003
and cash provided by operations of $10.1 million in 2002. Principal uses
of cash in 2004 included a $7.9 million increase in accounts receivable-trade
during 2004, which was partially offset by a $5.1 million reduction in
inventory. The principal uses of cash in 2003 included $12.9 million
in increased inventory to support our growth and a $3.9 million increase
in accounts receivable-trade related to our sales growth. For 2002, we had
$10.1 million of cash provided by operating activities, which benefited
from a $4.5 million reduction in inventory, as well as reductions in
deferred compensation and pension and accrued expenses of $1.6 million
and $1.5 million, respectively.
Investing Activities. Cash used in investing activities was $95.6 million
for the first six months of 2005, compared to $2.8 million in 2004. Cash
used in investing activities was impacted by our acquisition of EJ Footwear
in 2005, and also included investment in property, plant and equipment. In
the first six months of 2005, property, plant and equipment expenditures were
$2.7 million versus $2.8 million in the same period of 2004. Our
2005 expenditures primarily relate to investments in production equipment
and expansion of workspace at our main office building and factory store to
accommodate the relocation of the EJ Footwear operations.
Cash used in investing activities was $5.5 million in 2004 versus $7.0 million
in 2003. The principal uses of cash in investing activities for 2004 were
for the purchase of fixed assets. The principal uses of cash in investing
activities for 2003 were $2.2 million for the purchase of fixed assets
and $4.9 million for the acquisition of certain assets of Gates-Mills.
For 2002, we purchased $2.3 million of fixed assets.
Financing Activities. Cash provided by financing activities for the
six months ended June 30, 2005 was $92.6 million, compared to $5.4 million
in 2004. Cash provided by financing activities for the six months ended June 30,
2005 was comprised of the cash proceeds from debt financing of $94.2 million
and proceeds from the exercise of stock options of $0.7 million, offset
by debt financing costs of $2.3 million. The proceeds of the borrowings
were primarily used to fund our acquisition of EJ Footwear, and to fund
our working capital. Cash provided by financing activities for the six months
ended June 30, 2004 was comprised of the cash proceeds from debt financing
of $4.0 million borrowed under our revolving credit facility and proceeds
from the exercise of stock options of $1.5 million.
Cash provided by financing activities during 2004 was $0.8 million. This
included $2.2 million in proceeds from the exercise of stock options,
which was offset by a $1.5 million net reduction in borrowings. Our cash
provided by financing activities during 2003 totaled $6.5 million, which
included the repurchase of $3.1 million of common stock that was partially
offset by $2.5 million in proceeds from the exercise of stock options
and $7.0 million of increased net borrowings to support sales growth,
as well as inventory
26
acquired in conjunction with the
acquisition of Gates-Mills. For 2002, cash used in financing activities was
$6.5 million due to a reduction in total debt outstanding.
Borrowings and External Sources of Funds
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
|
December 31, |
|
|
June 30, |
|
| |
|
|
|
|
|
|
| |
|
2003 |
|
|
2004 |
|
|
2004 |
|
|
2005 |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
| |
|
(In millions) |
|
|
Revolving credit
facility
|
|
$ |
12.5 |
|
|
$ |
11.5 |
|
|
$ |
16.8 |
|
|
$ |
59.5 |
|
|
Term loan with GMAC
Commercial Finance
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
16.5 |
|
|
Term loan with American
Capital Strategies
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
30.0 |
|
|
Equipment and other
obligations
|
|
|
0.3 |
|
|
|
0.1 |
|
|
|
0.2 |
|
|
|
|
|
|
Real estate obligations
|
|
|
5.2 |
|
|
|
4.9 |
|
|
|
5.0 |
|
|
|
4.7 |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
Total debt
|
|
|
18.0 |
|
|
|
16.5 |
|
|
|
22.0 |
|
|
|
110.7 |
|
|
Less current maturities
|
|
|
0.5 |
|
|
|
6.5 |
|
|
|
0.5 |
|
|
|
6.4 |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
Net long-term debt
|
|
$ |
17.5 |
|
|
$ |
10.0 |
|
|
$ |
21.5 |
|
|
$ |
104.3 |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
Our real estate obligations were $4.9 million at December 31, 2004
and $4.7 million at June 30, 2005. Our mortgage financing, which
was completed in 2000, includes three of our facilities with monthly payments
of approximately $0.1 million through 2014.
We lease certain machinery and manufacturing facilities under operating leases
that generally provide for renewal options. At December 31, 2004, future
minimum lease payments under non-cancelable operating leases were $0.7 million,
$0.6 million, $0.3 million and $0.3 million for years 2005
through 2008, respectively, and $0.3 million for all years after 2008,
or approximately $2.2 million in total. We continually evaluate our external
credit arrangements in light of our growth strategy and new opportunities.
We anticipate no changes in our credit arrangements in 2005 beyond the $148 million
in credit facilities announced on January 6, 2005 to fund our acquisition
of EJ Footwear and to replace our prior $45 million revolving credit
facility and the repayment of indebtedness under these credit facilities with
the proceeds of this offering. See Use of Proceeds.
Contractual Obligations and Commercial Commitments
The following table summarizes our contractual obligations at December 31,
2004 resulting from financial contracts and commitments. We have not included
information on our recurring purchases of materials for use in our manufacturing
operations. These amounts are generally consistent from year to year, closely
reflect our levels of production, and are not long-term in nature (less than
three months).
Contractual Obligations at December 31, 2004
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
|
Payments due by Year
|
|
| |
|
|
|
| |
|
Total |
|
|
Less Than 1 Year
|
|
|
1-3 Years |
|
|
3-5 Years |
|
|
Over 5 Years |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
|
(In millions) |
|
|
Long-term debt,
adjusted for the January 2005 refinancing
|
|
$ |
111.3 |
|
|
$ |
6.5 |
|
|
$ |
12.8 |
|
|
$ |
21.0 |
|
|
$ |
71.0 |
|
|
Pension benefits
(1)
|
|
|
4.1 |
|
|
|
0.3 |
|
|
|
0.6 |
|
|
|
0.7 |
|
|
|
2.5 |
|
|
Minimum operating
lease commitments
|
|
|
2.2 |
|
|
|
0.7 |
|
|
|
0.9 |
|
|
|
0.6 |
|
|
|
|
|
|
Expected cash requirements
for interest
(2)
|
|
|
36.3 |
|
|
|
7.8 |
|
|
|
14.7 |
|
|
|
12.8 |
|
|
|
1.0 |
|
|
Building purchase
obligation
|
|
|
0.5 |
|
|
|
0.5 |
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
Total contractual
obligations
|
|
$ |
154.4 |
|
|
$ |
15.8 |
|
|
$ |
29.0 |
|
|
$ |
35.1 |
|
|
$ |
74.5 |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
|
| (1) |
Assumes no plan termination and includes estimated pension
plan contributions. |
| |
| (2) |
Assumes the following interest rates: (1) 6.0% on
the $58.4 million revolving credit facility; (2) 5.65% on the
$18 million three year term loan; (3) 10.4% on the $30 million
six year term loan; and (4) 8.275% on the $4.9 million mortgage
loans. |
27
From time to time we enter into purchase commitments with our suppliers under
customary purchase order terms. Any significant losses implicit in these contracts
would be recognized in accordance with generally accepted accounting principles.
At December 31, 2004 and June 30, 2005, no losses existed.
Our ongoing business activities continue to be subject to compliance with
various laws, rules and regulations as may be issued and enforced by various
federal, state and local agencies. With respect to environmental matters,
costs are incurred pertaining to regulatory compliance. These costs have not
been, and are not anticipated to become, material.
We are contingently liable with respect to lawsuits, taxes and various other
matters that routinely arise in the normal course of business. We do not have
off-balance sheet arrangements, financings or other relationships with unconsolidated
entities or other persons, also known as variable interest entities. Additionally,
we do not have any related party transactions that materially affect the result
of operations, cash flow or financial condition.
Quantitative and Qualitative Disclosures about Market Risk
Our primary market risk results from fluctuations in interest rates. We do
not hold any material market risk sensitive instruments for trading purposes.
We are sensitive to interest rate fluctuations from long-term debt consisting
of credit facilities with a balance at June 30, 2005 of $106.0 million.
On January 6, 2005, we announced that we had entered into credit facilities
with GMAC Commercial Finance and American Capital Strategies totaling $148 million
to fund the acquisition of EJ Footwear and to replace our prior $45 million
revolving credit facility. The agreements include a $100 million revolving
credit facility and term loans totaling $48 million. Under the terms
of the agreements, the interest rates and repayment terms are:
| |
|
|
| |
|
a five year revolving credit facility with an interest
rate of LIBOR plus 2.5% or prime plus 1.0%; |
| |
| |
|
an $18 million term loan with an interest rate of
LIBOR plus 3.25% or prime plus 1.75%, payable in equal quarterly installments
over three years beginning in 2005; and |
| |
| |
|
a $30 million term loan with an interest rate of
LIBOR plus 8.0%, payable in equal installments from 2008 to 2011. |
We do not have any interest rate management agreements as of June 30,
2005.
Inflation
Our financial performance is influenced by factors such as higher raw material
costs as well as higher salaries and employee benefits. Our management attempts
to minimize or offset the effects of inflation through increased selling prices,
productivity improvements and cost reductions. We were able to mitigate the
effects of inflation during 2004 due to these factors. It is anticipated that
inflationary pressures during 2005 will be offset through increases in sales
and profitability, due to improved operating leverage in our business.
Critical Accounting Policies and Estimates
Managements Discussion and Analysis of Financial Condition and
Results of Operations discusses our consolidated financial statements
and interim condensed consolidated financial statements, which have been prepared
in accordance with accounting principles generally accepted in the United
States. The preparation of these consolidated financial statements and interim
condensed consolidated financial statements requires management to make estimates
and assumptions that affect the reported amounts of assets and liabilities,
the disclosure of contingent assets and liabilities at the date of the consolidated
financial statements and interim condensed consolidated financial statements
and the reported amounts of revenues and expenses during the reporting period.
A summary of our significant accounting policies is included in the Notes
to Consolidated Financial Statements included in this prospectus.
28
Our management regularly reviews our accounting policies to make certain they
are current and also provide readers of the consolidated financial statements
and interim condensed consolidated financial statements with useful and reliable
information about our operating results and financial condition. These include,
but are not limited to, matters related to accounts receivable, inventories,
pension benefits and income taxes. Implementation of these accounting policies
includes estimates and judgments by management based on historical experience
and other factors believed to be reasonable. This may include judgments about
the carrying value of assets and liabilities based on considerations that
are not readily apparent from other sources. Actual results may differ from
these estimates under different assumptions or conditions.
Our management believes the following critical accounting policies are most
important to the portrayal of our financial condition and results of operations
and require more significant judgments and estimates in the preparation of
our consolidated financial statements.
Revenue recognition
Revenue principally consists of sales to customers, and, to a lesser extent,
license fees. Revenue is recognized when the risk and title passes to the
customer, while license fees are recognized when earned. Customer sales are
recorded net of allowances for estimated returns, trade promotions and other
discounts, which are recognized as a deduction from sales at the time of sale.
Accounts receivable allowances
Management maintains allowances for doubtful accounts for estimated losses
resulting from the inability of our customers to make required payments. If
the financial condition of our customers were to deteriorate, resulting in
an impairment of their ability to make payments, additional allowances may
be required. Management also records estimates for customer returns and discounts
offered to customers. Should a greater proportion of customers return goods
and take advantage of discounts than estimated by us, additional allowances
may be required.
Sales returns and allowances
We record a reduction to gross sales based on estimated customer returns and
allowances. These reductions are influenced by historical experience, based
on customer returns and allowances. The actual amount of sales returns and
allowances realized may differ from our estimates. If we determine that sales
returns or allowances should be either increased or decreased, then the adjustment
would be made to net sales in the period in which such a determination is
made. Sales returns and allowances for sales returns were approximately 3.5%
of sales for 2005 and 2004.
Inventories
Management identifies slow moving or obsolete inventories and estimates appropriate
loss provisions related to these inventories. Historically, these loss provisions
have not been significant as the vast majority of our inventories are considered
saleable and we have been able to liquidate slow moving or obsolete inventories
through our factory outlet stores or through various discounts to customers.
Should management encounter difficulties liquidating slow moving or obsolete
inventories, additional provisions may be necessary. Management regularly
reviews the adequacy of our inventory reserves and makes adjustments to them
as required.
Intangible assets
Intangible assets, including goodwill, trademarks and patents are reviewed
for impairment at least at each reporting date. Based upon our review, none
of our intangibles were impaired as of June 30, 2005.
29
Pension benefits
Accounting for pensions involves estimating the cost of benefits to be provided
well into the future and attributing that cost over the time period each employee
works. To accomplish this, extensive use is made of assumptions about inflation,
investment returns, mortality, turnover, medical costs and discount rates.
These assumptions are reviewed annually. See Note 9, Retirement
Plans, to the consolidated financial statements included elsewhere in
this prospectus for information on these plans and the assumptions used.
Pension expenses are determined by actuaries using assumptions concerning
the discount rate, expected return on plan assets and rate of compensation
increase. An actuarial analysis of benefit obligations and plan assets is
determined as of September 30 each year. The funded status of our plans
and reconciliation of accrued pension cost is determined annually as of December 31.
Further discussion of our pension plan and related assumptions is included
in Note 9, Retirement Plans, to the consolidated financial
statements included elsewhere in this prospectus. Actual results would be
different using other assumptions. Management records an accrual for pension
costs associated with our sponsored noncontributory defined benefit pension
plan covering our non-union workers. A union plan, which was frozen in 2001,
was settled in April 2004. Future adverse changes in market conditions or
poor operating results of underlying plan assets could result in losses or
a higher accrual.
Income taxes
Currently, management has not recorded a valuation allowance to reduce its
deferred tax assets to the amount that it believes is more likely than not
to be realized. We have considered future taxable income and ongoing prudent
and feasible tax planning strategies in assessing the need for a valuation
allowance, however, in the event we were to determine that we would not be
able to realize all or part of our net deferred tax assets in the future,
an adjustment to the deferred tax assets would be charged to income in the
period such determination was made. Finally, at December 31, 2004, a
provision of $157,000 has been made for U.S. taxes on the repatriation
of $3.0 million of accumulated undistributed earnings of Five Star through
December 31, 2004. At December 31, 2004, after the planned repatriation
above, approximately $6.8 million is remaining that would become taxable
upon repatriation to the U.S. During 2005, we will complete our evaluation
of foreign earnings and may repatriate up to an additional $5.0 million
of accumulated undistributed earnings, which could result in up to $260,000
of additional tax.
Recently Issued Financial Accounting Pronouncements
In December 2003, the Financial Accounting Standards Board, or FASB, issued
a revision to Interpretation 46 (FIN 46R) to clarify certain provisions
of FASB Interpretation No. 46. Variable interests in a variable interest
entity are contractual, ownership, or other pecuniary interests in an entity
that change with changes in the entitys net asset value. Variable interests
are investments or other interests that will absorb a portion of an entitys
expected losses if they occur or receive portions of the entitys expected
residual returns if they occur. FIN 46R defers the effective date of
FIN 46 for certain entities and makes several other changes to FIN 46.
Our adoption of FIN 46 or FIN 46R did not have a material impact
on our consolidated financial statements.
In November 2004, the FASB issued SFAS No. 151, Inventory Costs
an amendment of ARB No. 43, Chapter 4, which clarifies the
accounting for abnormal amounts of idle facility expense, freight, handling
costs, and wasted material (spoilage) and also requires that the allocation
of fixed production overhead be based on the normal capacity of the production
facilities. SFAS No. 151 is effective for inventory costs incurred
during fiscal years beginning after June 15, 2005. We are currently evaluating
the impact of adopting this statement.
In December 2004, FASB issued SFAS No. 123 (revised 2004), Share-Based
Payment (SFAS 123(R)), which is a revision of SFAS No. 123,
Accounting for Stock-Based Compensation . The statement supersedes
APB Opinion No. 25, Accounting for Stock Issued to Employees
and SFAS No. 148, Accounting for Stock-Based Compensation
Transition and Disclosure an amendment of FASB Statement No. 123.
The statement requires that the cost resulting from all share-based payment
30
transactions be recognized in the
financial statements. SFAS 123(R) establishes fair value as the measurement
objective in accounting for share-based payment arrangements and requires
all entities to apply a fair value based measurement method in accounting
for share-based payment transactions with employees, except for equity instruments
held by employee share ownership plans. SFAS 123(R) applies to all awards
granted after the required effective date (the beginning of the first annual
reporting period that begins after June 15, 2005 in accordance with the
SECs delay of the original effective date of SFAS 123(R)) and to
awards modified, repurchased or canceled after that date. As a result, beginning
January 1, 2006, we will adopt SFAS 123(R) and begin reflecting
the stock option expense determined under fair value based methods in our
income statement rather than as pro forma disclosure in the notes to the financial
statements.
In December 2004, the FASB issued SFAS No. 153, Exchanges of
Nonmonetary Assets an amendment of APB Opinion No. 29.
The statement addresses the measurement of exchanges of nonmonetary assets
and eliminates the exception from fair value measurement for nonmonetary exchanges
of similar productive assets and replaces it with an exception for exchanges
that do not have commercial substance. SFAS No. 153 is effective
for nonmonetary asset exchanges occurring in fiscal periods beginning after
June 15, 2005. We are currently evaluating the impact of adopting this
statement.
In December 2004, the FASB issued FSP No. FAS 109-2, Accounting
and Disclosure Guidance for the Foreign Earnings Repatriation Provision within
the American Jobs Creation Act of 2004, which provides a practical exception
to the SFAS No. 109 requirement to reflect the effect of a new tax
law in the period of enactment by allowing additional time beyond the financial
reporting period to evaluate the effects on plans for reinvestment or repatriation
of unremitted foreign earnings. At December 31, 2004, we determined that
we would repatriate a portion of our foreign earnings and accrued the related
taxes. See Note 8, Income Taxes to the consolidated financial
statement included elsewhere in this prospectus.
In March 2005, the SEC issued Staff Accounting Bulletin Number 107 (SAB 107)
that provided additional guidance to public companies relating to share-based
payment transactions and the implementation of SFAS 123(R), including
guidance regarding valuation methods and related assumptions, classification
of compensation expense and income tax effects of share-based payment arrangements.
We have not completed our assessment of the impact or method of adoption of
SFAS 123(R) and SAB 107.
31
BUSINESS
Overview
We are a leading designer, manufacturer and marketer of premium quality footwear
marketed under a portfolio of well recognized brand names including Rocky
Outdoor Gear, Georgia Boot, Durango, Lehigh and Dickies. Our brands have a
long history of representing high quality, comfortable, functional and durable
footwear and our products are organized around four target markets: outdoor,
work, duty and western. Our footwear products incorporate varying features
and are positioned across a range of suggested retail price points from $29.95
for our value priced products to $249.95 for our premium products. In addition,
as part of our strategy of outfitting consumers from head-to-toe, we market
complementary branded apparel and accessories that we believe leverage the
strength and positioning of each of our brands. Our products are distributed
through three distinct business segments: wholesale, retail and military.
In our wholesale business, we distribute our products through a wide range
of distribution channels representing over 10,000 retail store locations in
the U.S. and Canada. Our retail business includes direct sales of our products
to consumers through our Lehigh Safety Shoes mobile and retail stores, our
two Rocky outlet stores and our websites. We also sell footwear under the
Rocky label to the U.S. military.
History
We have a long history of designing, manufacturing and marketing high quality,
innovative footwear products and have developed strong relationships with
our retailers and our suppliers. We are the successor to the business of The
Wm. Brooks Shoe Company, a company established in 1932 by William Brooks,
who was later joined by F. M. Brooks, the grandfather of our current Chairman
and Chief Executive Officer, Mike Brooks. We renamed our company Rocky Shoes &
Boots, Inc. in conjunction with our initial public offering in 1993.
In 1979, we introduced the Rocky brand to the market with a high quality,
premium boot for the outdoor hunting market which we believe created the hunting
boot category. We have since maintained our leading position in that category,
and we have continued to introduce new, innovative models in the broader outdoor
category. In 2001, we undertook a number of strategic initiatives designed
to increase our sales and improve our margins while mitigating the seasonality
and weather related risk of our outdoor product lines. These strategic initiatives
included:
| |
|
|
| |
|
extending our lines of footwear into additional markets
with the introduction of footwear models for the work and western markets;
|
| |
| |
|
expanding our product offerings into complementary apparel
to leverage the strength of our Rocky Outdoor Gear brand and offer our
consumers a broader, head-to-toe product assortment; and |
| |
| |
|
closing our continental U.S. manufacturing facility
and sourcing a greater portion of our products from third party facilities
overseas. |
As a result of these initiatives, we increased our sales and profitability,
diversified our business and created additional opportunities for growth.
In January 2005, to further support our strategic objectives, we acquired
EJ Footwear Group, a leading designer and developer of branded footwear products
marketed under a collection of well recognized brands in the work, western
and outdoor markets, including Georgia Boot, Durango and Lehigh. EJ Footwear
was also the exclusive licensee of the Dickies brand for most footwear products.
The acquisition was part of our strategy to expand our portfolio of leading
brands and strengthen our market position in the work and western footwear
markets, and to extend our product offerings to include brands positioned
across multiple feature sets and price points. Our EJ Footwear acquisition
also expanded our distribution channels and diversified our retailer base.
We believe our EJ Footwear acquisition offers us multiple opportunities to
expand and strengthen our combined business. We intend to extend certain of
these brands into additional markets, such as outdoor,
32
work and duty, where we believe
the brand image is consistent with the target market. We also believe that
the strength of each of these brands in their respective markets will allow
us to introduce complementary apparel and accessories, similar to our head-to-toe
strategy for Rocky Outdoor Gear.
Competitive Strengths
Our competitive strengths include:
| |
|
|
| |
|
Strong portfolio of brands. We believe the Rocky
Outdoor Gear, Georgia Boot, Durango, Lehigh and Dickies brands are well
recognized and established names that have a reputation for performance,
quality and comfort in the markets they serve: outdoor, work, duty and
western. We plan to continue strengthening these brands through product
innovation in existing footwear markets and by extending certain of these
brands into additional markets where we believe their brand identity is
consistent with our target consumer. For example, we plan to extend the
Dickies brand into value priced outdoor, duty and western footwear, which
we believe will capitalize on the strength of this brand. In addition,
we plan to introduce complementary apparel and accessories under our owned
brands, which we believe will expand awareness of these brands in the
markets they serve. For example, we plan to strengthen the Durango brand
in the western market by introducing a line of western influenced apparel
and accessories. |
| |
| |
|
Commitment to product innovation. We believe
a critical component of our success in the marketplace has been a result
of our continued commitment to product innovation. Our consumers demand
high quality, durable products that incorporate the highest level of comfort
and the most advanced technical features and designs. Since the introduction
of our first hunting boot, we have continually improved the comfort, warmth,
style and durability of our footwear through the use of the most advanced
proprietary and third party designs and materials available, such as 3M
Thinsulate insulation and Vibram outsoles. We were also the first company
to introduce a lightweight, waterproof hunting boot incorporating camouflaged
Cordura nylon and Gore-Tex waterproof breathable fabric. We have a dedicated
group of product design and development professionals, including well
recognized experts in the footwear and apparel industries, who continually
interact with consumers to better understand their needs and are committed
to ensuring our products reflect the most advanced designs, features and
materials available in the marketplace. |
| |
| |
|
Long-term retailer relationships. We believe
that our long history of designing, manufacturing and marketing premium
quality, branded footwear has enabled us to develop strong relationships
with our retailers in each of our distribution channels. We intend to
reinforce these relationships by continuing to offer innovative footwear
products, by continuing to meet the individual needs of each of our retailers
and by working with our retailers to improve the visual merchandising
of our products in their stores. We believe that strengthening our relationships
with retailers will allow us to increase our presence through additional
store locations and expanded shelf space, particularly for our full line
of head-to-toe products. In addition, we believe our relationships with
retailers will improve our market position in a consolidating retail environment
and enable us to better understand and meet the evolving needs of both
our retailers and consumers. |
| |
| |
|
Diverse product sourcing and manufacturing capabilities.
We believe our strategy of utilizing both company operated and third
party facilities for the sourcing of our products offers several advantages.
Operating our own facilities significantly improves our knowledge of the
entire raw material sourcing and manufacturing process which allows us
to more efficiently source product from third parties that is of the highest
quality and at the lowest cost available. In addition, our facilities
in Puerto Rico allow us to compete for business that must be manufactured
in the U.S., including military contracts and certain commercial business.
Our third party facilities enable us to capitalize on the cost efficiencies
and low capital requirements of offshore manufacturing. Over time, we
intend to source a higher proportion of our products from third party
|
33
| |
|
|
| |
|
manufacturers, which we believe will enable us to obtain
high quality products at lower costs per unit. |
Growth Strategy
We intend to increase our sales through the following strategies:
| |
|
|
| |
|
Expand into new target markets under existing brands.
We currently market our footwear product lines to the outdoor, work,
duty and western markets. Under Rocky Outdoor Gear, we offer footwear
products for each of these markets and intend to continue to develop additional,
innovative models in each category. We believe that Georgia Boot, Durango
and Dickies are brands well recognized by consumers and reflect an authentic
image consistent with our target markets, which we believe will provide
us with a significant opportunity to extend certain of these brands into
our other target markets. For example, we currently offer models marketed
under the Georgia Boot brand primarily to the work market and believe
that the strength of this brand will allow us to successfully expand our
Georgia Boot outdoor offering. We also believe the Dickies brand represents
an authentic brand in the value priced work market and would be well accepted
in the outdoor, duty and western markets. We intend to continue to introduce
products across varying feature sets and price points in order to meet
the needs of our retailers. |
| |
| |
|
Increase apparel offerings. We believe the long
history and authentic heritage of our owned brands provide significant
opportunity to extend each of these brands into complementary apparel.
In 2002, we strategically introduced Rocky Outdoor Gear hunting apparel
to leverage the strength of the brand and offer our consumers a head-to-toe
line of high quality Rocky Outdoor Gear products. We have continued to
expand our branded apparel product offering and, as a result of our efforts,
we increased our branded apparel revenues to approximately $18.5 million
in 2004. We intend to continue to increase our Rocky Outdoor Gear apparel
offerings and believe that similar opportunities exist for our Georgia
Boot and Durango brands in their respective markets. For example, we plan
to introduce a line of western influenced apparel under the Durango brand
in 2006. |
| |
| |
|
Cross-sell our brands to our retailers. Our acquisition
of EJ Footwear expanded our distribution channels and diversified our
retailer base. We believe that many retailers of our existing and acquired
brands target consumers with similar characteristics and, as a result,
we believe there is a significant opportunity to offer each of our retailers
a broader assortment of footwear and apparel that target multiple markets
and span a range of feature sets and price points. |
| |
| |
|
Expand our retail sales through Lehigh. We believe
that our Lehigh mobile and retail stores offer us an opportunity to significantly
expand our direct sales of work-related footwear. We currently operate
a fleet of 78 trucks, supported by 38 small warehouses that include retail
stores, which we refer to as mini-stores. We intend to grow our Lehigh
business by adding new customers, particularly in the hospitality industry,
and by expanding the portfolio of brands we offer and increasing our footwear
and apparel offerings. In addition, over time, we plan to upgrade the
locations of some of our mini-stores to sites that experience higher foot
traffic as well as expand the breadth of products sold in those stores
to include casual and outdoor footwear and apparel to better utilize our
retail presence and leverage our fixed costs. |
| |
| |
|
Continue to add new retailers. We believe there
is an opportunity to add additional retailers in certain of our distribution
channels. We have identified a number of large, national footwear retailers
that target consumers that we believe identify with the Georgia Boot,
Durango and Dickies brands. For example, in 2005, Sears began selling
Dickies footwear in over 600 of its stores. |
| |
| |
|
Acquire or develop new brands. We intend to continue
to acquire or develop new brands that are complementary to our portfolio
and could leverage our operational infrastructure and distribution network.
|
34
Product Lines
Our product lines consist of high quality products that target the following
markets:
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| |
|
Outdoor. Our outdoor product lines consist of
footwear, apparel and accessory items marketed to outdoor enthusiasts
who spend time actively engaged in activities such as hunting, fishing,
camping or hiking. Our consumers demand high quality, durable products
that incorporate the highest level of comfort and the most advanced technical
features, and we are committed to ensuring our products reflect the most
advanced designs, features and materials available in the marketplace.
Our outdoor product lines consist of all-season sport/hunting footwear,
apparel and accessories that are typically waterproof and insulated and
are designed to keep outdoorsmen comfortable on rugged terrain or in extreme
weather conditions. |
| |
| |
|
Work. Our work product lines consist of footwear
and apparel marketed to industrial and construction workers, as well as
workers in the hospitality industry, such as restaurants or hotels. All
of our work products are specially designed to be comfortable, incorporate
safety features for specific work environments or tasks and meet applicable
federal and other standards for safety. This category includes products
such as safety toe footwear for steel workers and non-slip footwear for
kitchen workers. |
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|
Duty. Our duty product line consists of footwear
products marketed to law enforcement, security personnel and postal employees
who are required to spend a majority of time at work on their feet. All
of our duty footwear styles are designed to be comfortable, flexible,
lightweight, slip resistant and durable. Duty footwear is generally designed
to fit as part of a uniform and typically incorporates stylistic features,
such as black leather uppers in addition to the comfort features that
are incorporated in all of our footwear products. |
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|
Western. Our western product line currently consists
of authentic footwear products marketed to farmers and ranchers who generally
live in rural communities in North America. We also selectively market
our western footwear to consumers enamored with the western lifestyle.
|
Our products are marketed under four well-recognized, proprietary brands,
Rocky Outdoor Gear, Georgia Boot, Durango and Lehigh, in addition to the licensed
Dickies brand.
Rocky Outdoor Gear
Rocky Outdoor Gear, established in 1979, is our premium priced line of branded
footwear, apparel and accessories. We currently design Rocky Outdoor Gear
products for each of our four target markets and offer our products at a range
of suggested retail price points: $99.95 to $249.95 for our footwear products,
$29.95 to $49.95 for tops and bottoms in our apparel lines and $49.95 to $199.95
for our basic and technical outerwear.
The Rocky Outdoor Gear brand originally targeted outdoor enthusiasts, particularly
hunters, and has since become the market leader in the hunting boot category.
In 2002, we also extended into hunting apparel, including jackets, pants,
gloves and caps. Our Rocky Outdoor Gear products for hunters and other outdoor
enthusiasts are designed for specific weather conditions and the diverse terrains
of North America. These products incorporate a range of technical features
and designs such as Gore-Tex waterproof breathable fabric, 3M Thinsulate insulation,
nylon Cordura fabric and camouflaged uppers featuring either Mossy Oak or
Realtree patterns. Rugged outsoles made by industry leaders like Vibram are
sometimes used in conjunction with our proprietary design features like the
Rocky Ride Comfort System to make the products durable and easy
to wear.
We also produce Rocky Outdoor Gear duty footwear targeting law enforcement
professionals, security workers and postal service employees, and we believe
we have established a leading market share position in this category. We plan
to launch a line of duty apparel in 2006.
In 2002, we introduced Rocky Outdoor Gear work footwear designed for varying
weather conditions or difficult terrain, particularly for people who make
their living outdoors such as those in lumber or forestry
35
occupations. These products typically
include many of the proprietary features and technologies that we incorporate
in our hunting and outdoor products. Similar to our strategy for the outdoor
market, we introduced rugged work apparel in 2004, such as ranch jackets and
carpenter jeans.
We have also introduced western influenced work boots for farmers and ranchers.
Most of these products are waterproof, insulated and utilize our proprietary
comfort systems. We also recently introduced some mens and womens
casual western footwear for consumers enamored with western influenced fashion.
Georgia Boot
Georgia Boot is our moderately priced, high quality line of work footwear.
Georgia Boot footwear is sold at suggested retail price points ranging from
$79.95 to $109.95. This line of products primarily targets construction workers
and those who work in industrial plants where special safety features are
required for hazardous work environments. Many of our boots incorporate steel
toes or metatarsal guards to protect wearers feet from heavy objects
and non-slip outsoles to prevent slip related injuries in the work place.
All of our boots are designed to help prevent injury and subsequent work loss
and are designed according to standards determined by the Occupational Safety &
Health Administration or other standards required by employers.
In addition, we market a line of Georgia Boot footwear to brand loyal consumers
for hunting and other outdoor activities. These products are primarily all
leather boots distributed in the western and southwestern states where hunters
do not require camouflaged boots or other technical features incorporated
in our Rocky Outdoor Gear.
We believe the Georgia Boot brand can be extended into moderately priced duty
footwear as well as outdoor and work apparel. We plan to launch a line of
work apparel in 2006.
Durango
Durango is our moderately priced, high quality line of western footwear. Over
its 40 year history, the brand has developed broad appeal and earned
a reputation for authenticity and quality in the western footwear market.
Our current line of products is offered at suggested retail price points ranging
from $79.95 to $149.95, and we market products designed for both work and
casual wear. Our Durango line of products primarily targets farm and ranch
workers who live in the heartland where western influenced footwear and apparel
is worn for work and casual wear and, to a lesser extent, this line appeals
to urban consumers enamored with western influenced fashion. Many of our western
boots marketed to farm and ranch workers are designed to be durable, including
special barn yard acid resistant leathers to maintain integrity
of the uppers, and incorporate our proprietary Comfort Core system
to increase ease of wear and reduce foot fatigue. Other products in the Durango
line that target casual and fashion oriented consumers have colorful leather
uppers and shafts with ornate stitch patterns and are offered for men, women
and children.
We plan to launch a line of tops, bottoms and outerwear at the Denver International
Western Retailer Market in January 2006.
Dickies
Dickies is a high quality, value priced line of work footwear. The Dickies
brand, owned by the Williamson-Dickie Manufacturing Co. since 1922, has a
long history of providing value priced apparel in the work and casual markets
and is a leading brand name in that category.
We secured our license to design, develop and manufacture footwear under the
Dickies name in 2003. We currently offer work products targeted at the construction
trades and agricultural and hospitality workers. Our Dickies footwear incorporates
specific design features to appeal to these workers and is offered at suggested
retail price points ranging from $49.95 to $89.95. The Dickies brand is well
recognized by consumers and we plan to introduce value priced footwear in
the outdoor, duty and western markets.
36
Lehigh
The Lehigh brand was launched in 1922 and is our moderately priced, high quality
line of safety shoes sold at suggested retail price points ranging from $29.95
to $149.95. Our current line of products is designed to meet occupational
safety footwear needs. Most of this footwear incorporates steel toes to protect
workers and often incorporates other safety features such as metatarsal guards
or non-slip outsoles. Additionally, certain models incorporate durability
features to combat abrasive surfaces or caustic substances often found in
some work places.
With the recent shift in manufacturing jobs to service jobs in the U.S., Lehigh
began marketing products for the hospitality industry. These products have
non-slip outsoles designed to reduce slips, trips and falls in kitchen environments
where floors are often tiled and greasy. Price points for this kind of footwear
range from $29.95 to $49.95.
Sales and Distribution
Our products are distributed through three distinct business segments: wholesale,
retail and military.
Wholesale
In the U.S., we distribute Rocky Outdoor Gear, Georgia Boot, Durango and Dickies
products through a wide range of wholesale distribution channels. As of June 30,
2005, our products were offered for sale at over 10,000 retail locations in
the U.S. and Canada.
We sell our products to wholesale accounts in the U.S. through a dedicated
in-house sales team of 74 sales employees who carry our branded products
exclusively and 49 independent sales representatives who carry our branded
products and other non-competing products. Our sales force for Rocky Outdoor
Gear is organized around major accounts, including Bass Pro Shops, Cabelas,
Dicks Sporting Goods and Gander Mountain, and around our target markets:
outdoor, work, duty and western. For our Georgia Boot, Durango and Dickies
brands, our sales employees are organized around each brand and target a broad
range of distribution channels. All of our sales people actively call on their
retail customer base to educate them on the quality, comfort, technical features
and breadth of our product lines and to ensure that our products are displayed
effectively at retail locations.
Our wholesale distribution channels vary by market:
| |
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|
| |
|
Our outdoor products are sold primarily through sporting
goods stores, outdoor specialty stores, catalogs and mass merchants. |
| |
| |
|
Our work-related products are sold primarily through retail
uniform stores, catalogs, farm store chains, specialty safety stores,
independent shoe stores and hardware stores. In addition to these retailers,
we also market Dickies work-related footwear to select large, national
retailers. |
| |
| |
|
Our duty products are sold primarily through uniform stores
and catalog specialists. |
| |
| |
|
Our western products are sold through western stores,
work specialty stores, specialty farm and ranch stores and more recently
fashion oriented footwear retailers. |
Retail
We market products directly to consumers through three retail strategies:
mobile and retail stores, outlet stores and our websites.
Mobile and Retail Stores
Lehigh markets branded work footwear, principally through mobile stores, to
industrial and hospitality related corporate customers across the U.S. We
work closely with our customers to select footwear products best suited for
the specific safety needs of their work site and that meet the standards determined
by the Occupational Safety & Health Administration or other standards
required by our customers. Our
37
customers include large, national
companies such as 3M, Abbott Laboratories, Alcoa, Carnival Cruise Lines, Federal
Express, IBM, Kodak and Texas Instruments.
Our 78 Lehigh mobile trucks, supported by our 38 small warehouses, are stocked
with work footwear, as established by the specific needs of our customers,
and typically include our owned brands augmented by branded work footwear
from third parties including Dunham, Skechers and Timberland Pro. Prior to
a scheduled site visit, Lehigh sales managers consult with our corporate customers
to ensure that our trucks are appropriately stocked for their specific needs.
Our trucks then perform a site visit where customer employees select work
related footwear and apparel. Our corporate customers generally purchase footwear
or provide payroll deduction plans for footwear purchases by their employees.
We believe that our ability to service work sites across the U.S. allows
us to effectively compete for large, national customers who have employees
located throughout the U.S.
We also operate 38 mini-stores located in our small warehouses, which are
primarily situated in industrial parks. Over time, we intend to improve some
of these locations to sites that experience higher foot traffic in order to
better utilize our retail square footage and leverage our fixed costs. We
also intend to expand the breadth and depth of products sold in these mini-stores
to include casual and outdoor footwear and apparel to offer a broader range
of products to our consumers. We recently began testing this concept in two
stores located in Wisconsin.
Outlet Stores
We operate Rocky Outdoor Gear outlet stores in Nelsonville, Ohio and Edgefield,
South Carolina. Our outlet stores primarily sell first quality or discontinued
products in addition to a limited amount of factory damaged goods. Related
products from other manufacturers are also sold in these stores. Our outlet
stores allow us to showcase the breadth of our product lines as well as to
cost-effectively sell slow moving inventory. Our outlet stores also provide
an opportunity to interact with consumers to better understand their needs.
Websites
We sell our product lines on our websites at www.rockyboots.com, www.georgiaboot.com,
www.lehighsafetyshoes.com and www.bootsunlimited.com. We believe that our
internet presence allows us to showcase the breadth and depth of our product
lines in each of our target markets and enables us to educate our consumers
about the unique technical features of our products.
Military
While we are focused on continuing to build our wholesale and retail business,
we also actively bid on footwear contracts with the U.S. military, which
requires products to be made in the U.S. Our manufacturing facilities
in Puerto Rico, a U.S. territory, allow us to competitively bid for such
contracts. In February 2005, we were awarded a $21 million order from
the U.S. military for production of infantry combat boots. We currently
have two outstanding bids on which we are waiting for a response. However,
there is no assurance that we will continue to be awarded contracts by the
U.S. military.
All of our footwear for the U.S. military is currently branded Rocky.
We believe that many U.S. service men and women are active outdoor enthusiasts
and may be employed in many of the work and duty markets that we target with
our brands. As a result, we believe our sales to the U.S. military serve
as an opportunity to reach our target demographic with high quality branded
products.
Marketing and Advertising
We believe that our brands have a reputation for high quality, comfort, functionality
and durability built through their long history in the markets they serve.
To further increase the strength and awareness of our brands, we have developed
comprehensive marketing and advertising programs to gain national exposure
and expand brand awareness for each of our brands in their target markets.
38
We have focused the majority of our advertising efforts on consumers. A key
component of this strategy includes advertising through targeted national
and local cable programs and print publications aimed at audiences which share
the demographic profile of our typical customers. For example, we advertise
in such print publications as Outdoor Life, American Hunter and BassMaster,
on targeted cable broadcasts, including NASCAR, Bass Pro Outdoors, Knight &
Hale Ultimate Hunt, North American White Tail and Mossy Oaks Hunting
the Country, appearing on such cable channels as The Outdoor Channel, The
SPEED Channel, Outdoor Life Network and ESPN. In addition, we promote our
products on national radio broadcasts and through event sponsorship. We are
a title sponsor of the Professional Bull Riders, which is broadcast on Outdoor
Life Network and NBC, and provides significant national exposure for all of
our brands. We also sponsor Tony Mendes, an accomplished and well known professional
bull rider. Our print advertisements and television commercials emphasize
the technical features of our products as well as their high quality, comfort,
functionality and durability.
We also support independent dealers by listing their locations in our national
print advertisements. In addition to our national advertising campaign, we
have developed attractive merchandising displays and store-in-store concept
fixturing that are available to our retailers who purchase the breadth of
our product lines. We also attend numerous tradeshows, including the World
Shoe Association show, the Denver International Western Retailer Market and
the Shooting, Hunting, Outdoor Exposition. Tradeshows allow us to showcase
our entire product line to retail buyers and have historically been an important
source of new accounts.
Product Design and Development
We believe that product innovation is a key competitive advantage for us in
each of our markets. Our goal in product design and development is to continue
to create and introduce new and innovative footwear and apparel products that
combine our standards of quality, functionality and comfort and that meet
the changing needs of our retailers and consumers. Our product design and
development process is highly collaborative and is typically initiated both
internally by our development staff and externally by our retailers and suppliers,
whose employees are generally active users of our products and understand
the needs of our consumers. Our product design and development personnel,
marketing personnel and sales representatives work closely together to identify
opportunities for new styles, camouflage patterns, design improvements and
newer, more advanced materials. We have a dedicated group of product design
and development professionals, some of whom are well recognized experts in
the footwear and apparel industries, who continually interact with consumers
to better understand their needs and are committed to ensuring our products
reflect the most advanced designs, features and materials available in the
marketplace.
Manufacturing and Sourcing
We manufacture footwear in facilities that we operate in the Dominican Republic
and Puerto Rico, and source footwear, apparel and accessories from third party
facilities, primarily in China. We do not have long-term contracts with any
of our third party manufacturers. We expect that one of our third party manufacturers
in China, with which we have had a relationship for over 20 years, and
that has historically accounted for a significant portion of our manufacturing,
will represent approximately 20% of our net sales in 2005. We believe that
operating our own facilities significantly improves our knowledge of the entire
raw material sourcing and manufacturing process enabling us to more efficiently
source finished goods from third parties that are of the highest quality and
at the lowest cost available. In addition, our Puerto Rican facilities allow
us to produce footwear for the U.S. military and other commercial business
that requires production by a U.S. manufacturer. Sourcing products from
offshore third party facilities generally enables us to lower our costs per
unit while maintaining high product quality, as well as limits the capital
investment required to establish and maintain company operated manufacturing
facilities. We expect that a greater portion of our products will be sourced
from third party facilities in the future as a result of our acquisition of
EJ Footwear, which sourced all of its products from third parties. Because
quality is an important part of our value proposition to our retailers and
consumers, we source products from
39
manufacturers who have demonstrated
the intent and ability to maintain the high quality that has become associated
with our brands.
Quality control is stressed at every stage of the manufacturing process and
is monitored by trained quality assurance personnel at each of our manufacturing
facilities, including our third party factories. In addition, we utilize a
team of procurement, quality control and logistics employees in our China
office to visit factories to conduct quality control reviews of raw materials,
work in process inventory and finished goods. We also utilize quality control
personnel at our finished goods distribution facilities to conduct quality
control testing on incoming sourced finished goods and raw materials and inspect
random samples from our finished goods inventory from each of our manufacturing
facilities to ensure that all items meet our high quality standards.
Our products are distributed in the U.S. and Canada from our finished goods
distribution facilities located near Logan, Ohio and Waterloo, Ontario, respectively.
With the acquisition of EJ Footwear, our products are also distributed in
the U.S. from a third party distribution facility in Tunkhannock, Pennsylvania.
Certain of our retailers receive shipments directly from our manufacturing
sources, including all of our U.S. military sales which are shipped directly
from our manufacturing facilities in Puerto Rico.
Suppliers
We purchase raw materials from sources worldwide. We do not have any long-term
supply contracts for the purchase of our raw materials, except for limited
blanket orders on leather to protect wholesale selling prices for an extended
period of time. The principal raw materials used in the production of our
products, in terms of dollar value, are leather, Gore-Tex waterproof breathable
fabric, Cordura nylon fabric and soling materials. We believe these materials
will continue to be available from our current suppliers. However, in the
event these materials are not available from our current suppliers, we believe
these products, or similar products, would be available from alternative sources.
Seasonality and Weather
Historically, we experienced significant seasonal fluctuations in our business
because we derive a significant portion of our revenues from sales of our
outdoor products. Many of our outdoor products are used by consumers in cold
or wet weather. As a result, a majority of orders for these products are placed
by our retailers in January through April for delivery in July through October.
In order to meet demand, we must manufacture and source outdoor footwear year
round to be in a position to ship advance orders for these products during
the last two quarters of each year. Accordingly, average inventory levels
have been highest during the second and third quarters of each year and sales
have been highest in the last two quarters of each year. In addition, mild
or dry weather conditions historically have had a material adverse effect
on sales of our outdoor products, particularly if they occurred in broad geographical
areas during late fall or early winter. Since our acquisition of EJ Footwear,
we have experienced and we expect that we will continue to experience less
seasonality and that our business will be subject to reduced weather risk
because we now derive a higher proportion of our sales from work-related footwear
products. Generally, work, duty and western footwear is sold year round and
is not subject to the same level of seasonality or variation in weather as
our outdoor product lines. However, because of seasonal fluctuations and variations
in weather conditions from year to year, there is no assurance that the results
for any particular interim period will be indicative of results for the full
year or for future interim periods.
Backlog
At June 30, 2005, our backlog was $67.0 million, including $15.0 million
related to a military contract. Because a substantial portion of our orders
are placed by our retailers in January through April for delivery in July
through October, our backlog is lowest during the October through December
period and peaks during the April through June period. Factors other than
seasonality could have a significant impact on our backlog and, therefore,
our backlog at any one point in time may not be indicative of future results.
Generally, orders may be canceled by retailers prior to shipment without penalty.
Our contracts to produce boots for delivery to the U.S. military generally
include specific quantities and intervals for shipment.
40
Patents, Trademarks and Trade Names
We own numerous design and utility patents for footwear, footwear components
(such as insoles and outsoles) and outdoor apparel in the U.S. and in foreign
countries including Canada, Mexico, China and Taiwan. We own U.S. and certain
foreign registrations for the trademarks used in our business, including our
marks Rocky, Rocky Outdoor Gear, Georgia Boot, Durango and Lehigh. In addition,
we license trademarks, including Dickies and Gore-Tex, in order to market
our products. We have an exclusive license through December 31, 2007
to use the Dickies brand for footwear in our target markets. Our license with
Dickies may be terminated by Dickies prior to December 31, 2007 if we
do not achieve certain minimum net shipments in a particular year. While we
have an active program to protect our intellectual property by filing for
patents and trademarks, we do not believe that our overall business is materially
dependent on any individual patent or trademark. We are not aware of any infringement
of our intellectual property rights or that we are infringing any intellectual
property rights owned by third parties. Moreover, we are not aware of any
material conflicts concerning our marks or our use of marks owned by others.
Competition
We operate in a very competitive environment. Product function, design, comfort,
quality, technological and material improvements, brand awareness, timeliness
of product delivery and pricing are all important elements of competition
in the markets for our products. We believe that the strength of our brands,
the quality of our products and our long-term relationships with a broad range
of retailers allows us to compete effectively in the footwear and apparel
markets that we serve. However, we compete with footwear and apparel companies
that have greater financial, marketing, distribution and manufacturing resources
than we do. In addition, many of these competitors have strong brand name
recognition in the markets they serve.
The footwear and apparel industry is also subject to rapid changes in consumer
preferences. Some of our product lines are susceptible to changes in both
technical innovation and fashion trends. Therefore, the success of these products
and styles are more dependent on our ability to anticipate and respond to
changing product, material and design innovations as well as fashion trends
and consumer demands in a timely manner. Our inability or failure to do so
could adversely affect consumer acceptance of these product lines and styles
and could have a material adverse effect on our business, financial condition
and results of operations.
Employees
At June 30, 2005, we had approximately 1,900 employees. Approximately
1,250 of our employees work in our manufacturing facilities in the Dominican
Republic and Puerto Rico. None of our employees is represented by a union.
We believe our relations with our employees are good.
Properties
We own, subject to a mortgage, our 25,000 square foot executive offices
that are located in Nelsonville, Ohio, our 41,000 square foot outlet
store located in Nelsonville, Ohio and our 192,000 square foot finished
goods distribution facility near Logan, Ohio. We lease two manufacturing facilities
in Puerto Rico consisting of 44,978 square feet and 39,581 square
feet. These leases expire in 2009. In the Dominican Republic, we lease an
82,000 square foot manufacturing facility under a lease expiring in 2009
and lease an additional stand-alone 37,000 square foot building, which
is on a month to month basis.
Legal Proceedings
We are, from time to time, a party to litigation which arises in the normal
course of our business. Although the ultimate resolution of pending proceedings
cannot be determined, in the opinion of management, the resolution of these
proceedings in the aggregate will not have a material adverse effect on our
financial position, results of operations, or liquidity.
41
MANAGEMENT
The following table shows information about our executive officers and directors
as of the date of this prospectus.
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|
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|
|
|
|
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| Name |
|
Age |
|
|
Position |
|
Director Since |
|
| |
|
|
|
|
|
|
|
|
|
Mike Brooks
|
|
|
59 |
|
|
Chairman and Chief Executive Officer |
|
|
1992 |
|
|
David Sharp
|
|
|
50 |
|
|
President and Chief Operating Officer |
|
|
|
|
|
James E. McDonald
|
|
|
45 |
|
|
Executive Vice President,
Chief Financial Officer and Treasurer |
|
|
|
|
|
Thomas R. Morrison
|
|
|
58 |
|
|
Senior Vice President Sales,
Wholesale Brands |
|
|
|
|
|
J. Patrick Campbell
|
|
|
56 |
|
|
Director |
|
|
2004 |
|
|
Glenn E. Corlett
|
|
|
61 |
|
|
Director |
|
|
2000 |
|
|
Michael L. Finn
|
|
|
61 |
|
|
Director |
|
|
2004 |
|
|
G. Courtney Haning
|
|
|
56 |
|
|
Director |
|
|
2004 |
|
|
Curtis A. Loveland
|
|
|
58 |
|
|
Director |
|
|
1993 |
|
|
Harley E. Rouda, Jr.
|
|
|
43 |
|
|
Director |
|
|
2003 |
|
|
James L. Stewart
|
|
|
71 |
|
|
Director |
|
|
1996 |
|
Mike Brooks serves as our Chairman and Chief Executive Officer.
Prior to his current role, he served as our Chairman, President and Chief
Executive Officer from August 1991 until January 2005. Mr. Brooks is
a pattern engineering and shoe design graduate of the Ars Sutoria in Milan,
Italy. After employment with U.S. Shoe Corporation and various tanning
companies, Mr. Brooks returned to the family shoe business in Nelsonville,
Ohio, in 1975, serving first as Manager of Product Development and a national
salesman and then, in 1984, becoming President. He has been a director of
the American Apparel and Footwear Association (f/k/a Footwear Industries of
America) since April 1986 and currently serves on the executive board of that
organization.
David Sharp serves as our President and Chief Operating
Officer. Prior to his current role, he served as our Executive Vice President
and Chief Operating Officer from March 2002 until January 2005. He served
as Senior Vice President Sales and Operations from June 2001 until
March 2002, as Vice President of Sales and Marketing from October 2000 until
June 2001, and as Vice President of Manufacturing Operations and Marketing
from June 2000 until October 2000. Prior to joining us, from September 1994
until October 1999, Mr. Sharp served in various capacities, including
Vice President and General Manager, of an operating division of H.H. Brown,
Inc., a wholly owned subsidiary of Berkshire-Hathaway, Inc., engaged in the
footwear business. Mr. Sharp also has held various senior sales and marketing
positions at Acme Boot Co., Inc. and Converse, Inc. from June 1991 until September
1994.
James E. McDonald serves as our Executive Vice President,
Chief Financial Officer and Treasurer. Prior to his current role, he served
as our Vice President and Chief Financial Officer from June 2001 until January
2005. Prior to joining us, from July 1996 until June 2001, Mr. McDonald
served as Chief Financial Officer for two operating divisions of H.H. Brown,
Inc., a wholly owned subsidiary of Berkshire-Hathaway, Inc., engaged in the
footwear business. Mr. McDonald also served as Controller of Wrights
Knitwear Corporation, a privately held manufacturer of apparel.
Thomas R. Morrison serves as our Senior Vice President
Wholesale Brands. Prior to his current role, he served as President of Georgia
Boot LLC from July 1986 until we acquired EJ Footwear in January 2005.
42
J. Patrick Campbell has been self-employed serving
as a consultant to various corporations and the financial services industry
since January 2001. Most recently, from January 2004 until February 2005,
Mr. Campbell served as Chief of Technology and Operations for the American
Stock Exchange. From January 1997 until December 2001, Mr. Campbell held
various executive positions at The Nasdaq Stock Market, including President,
Nasdaq U.S. Markets, and Chief Operating Officer and Chairman, Nasdaq
Investment Products. Prior to joining Nasdaq, Mr. Campbell was employed
by The Ohio Company, a privately held investment bank from 1971 to 1996 as
Senior Executive Vice President, and he was a member of the board of directors
from 1991 to 1996. Mr. Campbell serves on the board of Metastorm Inc.
and as Chairman of the Board of Digital Focus, Inc., both privately held companies.
Glenn E. Corlett has been Dean and Professor of Accounting
at the College of Business at Ohio University, Athens, Ohio, since July 1997.
From 1993 to 1996, Mr. Corlett was Executive Vice President and Chief
Operating Officer of N.W. Ayer & Partners, an international advertising
agency headquartered in New York, New York. Mr. Corlett also served as
Chief Financial Officer of N.W. Ayer & Partners from 1990 to 1995.
Prior to joining N.W. Ayer & Partners, Mr. Corlett had a long
history with Price Waterhouse where he was partner-in-charge for mergers and
acquisitions in New York from 1988 to 1990; tax partner-in-charge in Denver
from 1984 to 1988 and in Cleveland from 1979 to 1984; and held partner and
staff positions from 1971 to 1979. Mr. Corlett also serves on the Board
of directors of Pubco Corp., a company with a printer supplies business and
a construction products business, and Preformed Line Products Company, an
international designer and manufacturer of products and systems employed in
the construction and maintenance of overhead and underground networks for
energy, communications and broadband network companies.
Michael L. Finn has served as President of Central Power
Systems, a wholesale distributor in Columbus, Ohio, since 1985, and President
of Chesapeake Realty Co., a real estate development and management company
in Columbus, Ohio, since 1970.
G. Courtney Haning has served as Chairman, President
and Chief Executive Officer of Peoples National Bank, a community bank in
New Lexington, Ohio, since January 1991.
Curtis A. Loveland has served as our Secretary since October
1992. Mr. Loveland has practiced law for 32 years and has been a
partner in the law firm of Porter, Wright, Morris & Arthur LLP in
Columbus, Ohio since 1979. Mr. Loveland also serves on the board of directors
of Applied Innovation Inc., a telecommunications products manufacturer.
Harley E. Rouda, Jr. has served as Chief Executive
Officer and General Counsel of Real Living, Inc., an independently-owned residential
real estate firm headquartered in Columbus, Ohio, since February 2002. He
has also served as Chief Executive Officer and General Counsel of HER Realtors,
a Columbus based real estate firm, since May 1999 and May 1997, respectively.
Prior to serving as Chief Executive Officer, Mr. Rouda served as President
of HER Realtors from May 1996 until May 1999.
James L. Stewart serves as the proprietor of Rising Wolf
Ranch, Inc., East Glacier, Montana, a summer resort and a winter rehabilitation
center for teenage boys involved with drug abuse. Mr. Stewart also consults
for various retail and catalog companies. Between 1984 and 1991, Mr. Stewart
served as the President and Chief Executive Officer of Dunns Inc. and as the
Vice President and General Manager of Gander Mountain Inc. Before that time,
he served with Sears Roebuck & Co. for 28 years.
43
CERTAIN TRANSACTIONS
During 2004, we leased our 41,000 square foot manufacturing facility
in Nelsonville, Ohio from the William Brooks Real Estate Company, 25% of which
is owned by Mike Brooks. We purchased the manufacturing facility from William
Brooks Real Estate Company in January 2005 for $505,000.
Mr. Loveland, one of our directors, is a partner in the law firm of Porter,
Wright, Morris & Arthur LLP, which provides legal services to us.
During 2004, we employed certain members of Mr. Brooks immediate
family. Jason Brooks, Mr. Brooks son, served as our Vice President
of Sales, Field Accounts, Stuart Brooks, Mr. Brooks brother, served
as our Vice President of Sales, Work and Duty, and Mark Pitts, Mr. Brooks
son-in-law, served as our Vice President of Sales, Key Accounts and each received
base salaries and bonuses of $153,600, $156,800, and $175,360, respectively,
in 2004. Additionally, Jay Brooks, Mr. Brooks brother, served as
an independent contractor to us and was paid a total of $88,637 in 2004.
We believe that all terms of the transactions and existing arrangements set
forth above are no less favorable to us than similar transactions and arrangements
that might have been entered into with unrelated parties.
In January 2005, we acquired all of the equity in EJ Footwear from SILLC
Holdings LLC. The total purchase price for the equity, including a closing
date working capital adjustment, was $91.3 million in cash plus 484,261 shares
of our common stock valued at $11.5 million at closing (valued at $10 million
in the definitive agreement). As a result, SILLC became a beneficial owner
of more than 5% of our outstanding common stock.
44
PRINCIPAL AND SELLING SHAREHOLDERS
The following table sets forth certain information with respect to the beneficial
ownership of our common stock (1) as of September 14, 2005, and
(2) as adjusted to reflect the sale of shares in this offering, by:
| |
|
|
| |
|
our directors; |
| |
| |
|
each of our three most highly compensated executive officers
for 2004; |
| |
| |
|
all of our executive officers and directors as a group;
|
| |
| |
|
each shareholder known by us to be the beneficial owner
of more than 5% of our common stock; and |
| |
| |
|
each selling shareholder. |
The number of shares of our common stock beneficially owned by a person includes
shares of common stock issuable with respect to options held by that person
that are exercisable on or within 60 days after September 14, 2005.
We have calculated the percentage of our common stock beneficially owned by
a person assuming that the person has exercised all of these options and that
no other persons exercised any options.
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
|
|
|
Prior to this Offering
|
|
|
|
|
Subsequent to this Offering
|
|
| |
|
|
|
|
|
|
|
|
|
|
| |
|
|
|
Total Beneficial |
|
|
|
|
Shares Being Sold |
|
|
Total Beneficial |
|
|
|
| Name |
|
Position with the Company
|
|
|
Ownership
(1)(2) |
|
|
Percent |
|
|
in this Offering |
|
|
Ownership
(1)(2) |
|
|
Percent |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Mike Brooks
|
|
Chairman and Chief Executive
Officer |
|
|
404,240 |
|
|
|
7.51 |
% |
|
|
115,739 |
|
|
|
288,501 |
|
|
|
3.91% |
|
|
David Sharp
|
|
President and Chief Operating
Officer |
|
|
56,500 |
|
|
|
1.07 |
% |
|
|
|
|
|
|
56,500 |
|
|
|
* |
|
|
James E. McDonald
|
|
Executive Vice President,
Chief Financial Officer and Treasurer |
|
|
46,450 |
|
|
|
* |
|
|
|
|
|
|
|
46,450 |
|
|
|
* |
|
|
J. Patrick Campbell
|
|
|
Director |
|
|
|
3,455 |
|
|
|
* |
|
|
|
|
|
|
|
3,455 |
|
|
|
* |
|
|
Glenn E. Corlett
|
|
|
Director |
|
|
|
19,422 |
|
|
|
* |
|
|
|
|
|
|
|
19,422 |
|
|
|
* |
|
|
Michael L. Finn
|
|
|
Director |
|
|
|
732 |
|
|
|
* |
|
|
|
|
|
|
|
732 |
|
|
|
* |
|
|
G. Courtney Haning
|
|
|
Director |
|
|
|
732 |
|
|
|
* |
|
|
|
|
|
|
|
732 |
|
|
|
* |
|
|
Curtis A. Loveland
|
|
|
Director |
|
|
|
66,922 |
|
|
|
1.26 |
% |
|
|
|
|
|
|
66,922 |
|
|
|
* |
|
|
Harley E. Rouda, Jr.
|
|
|
Director |
|
|
|
6,511 |
|
|
|
* |
|
|
|
|
|
|
|
6,511 |
|
|
|
* |
|
|
James L. Stewart
|
|
|
Director |
|
|
|
13,281 |
|
|
|
* |
|
|
|
|
|
|
|
13,281 |
|
|
|
* |
|
|
All executive officers
and directors as a group (11 persons)
|
|
|
|
|
|
|
618,245 |
|
|
|
11.3 |
% |
|
|
115,739 |
|
|
|
502,506 |
|
|
|
6.73% |
|
|
SILLC Holdings LLC
|
|
|
|
|
|
|
484,261 |
|
|
|
9.15 |
% |
|
|
484,261 |
|
|
|
|
|
|
|
* |
|
| |
|
| (1) |
Unless otherwise noted, each person has sole voting and
dispositive power with respect to all shares of common stock beneficially
owned. |
| |
| (2) |
Includes shares issuable upon the exercise of outstanding
stock options that are exercisable on or within 60 days after September 14,
2005 as follows: |
| |
|
|
| |
|
92,250 shares for Mr. Brooks; |
| |
| |
|
16,500 shares for Mr. Sharp; |
| |
| |
|
27,500 shares for Mr. McDonald; |
| |
| |
|
12,500 shares for Mr. Corlett; |
| |
| |
|
15,000 shares for Mr. Loveland; |
| |
| |
|
5,000 shares for Mr. Rouda; |
| |
| |
|
5,000 shares for Mr. Stewart; and |
| |
| |
|
173,750 shares for all directors and executive officers
as a group. |
45
DESCRIPTION OF CAPITAL STOCK
The following description of our capital stock is only a summary and is subject
to the provisions of our articles of incorporation and code of regulations,
which are included as exhibits to the registration statement of which this
prospectus forms a part, and provisions of applicable law.
Our articles of incorporation authorize our board of directors to issue 10,000,000 shares
of common stock, without par value, and 500,000 shares of preferred stock,
without par value, of which 250,000 shares are voting preferred stock
and 250,000 shares are non-voting preferred stock.
Common Stock
The holders of common stock are entitled to one vote for each share held of
record on all matters submitted to be voted upon. Shareholders are not entitled
to cumulate votes for the election of directors. Common shareholders are entitled
to share ratably in any dividends that may be declared by the board of directors
out of funds legally available therefor. Holders of common stock do not have
preemptive, redemption, conversion or other preferential rights and, upon
the liquidation, dissolution or winding up of our company, are entitled to
share ratably in all assets remaining after payment of liabilities and the
liquidation preference, if any, which may be granted to the holders of preferred
stock. All shares outstanding before this offering are, and the shares to
be issued in this offering will be, validly issued, fully paid and non-assessable.
The rights, preferences and privileges of holders of common stock are subject
to the rights, preferences and privileges of holders of any classes or series
of preferred stock that we may issue in the future. As of September 14,
2005, 5,293,595 shares of common stock were outstanding.
Preferred Stock
Our articles of incorporation authorize our board of directors to issue, without
further action by the holders of our common stock, up to 500,000 shares
of preferred stock, of which 250,000 shares are voting preferred stock
and 250,000 shares are non-voting preferred stock, in one or more series
and to fix any preferences, conversion and other rights, voting powers, restrictions,
limitations, qualifications and terms and conditions of redemption as are
provided in resolutions adopted by the board. The issuance of preferred stock
could have an adverse effect on the rights of holders of common stock. For
example, any preferred stock may rank senior to the common stock with respect
to the payment of dividends or amounts upon liquidation, dissolution or winding
up, or both. In addition, any preferred stock may have class or series voting
rights. Holders of preferred stock have no preemptive or other rights to subscribe
for additional shares.
Classified Board of Directors; Election of Directors
Our code of regulations provides that our board of directors shall consist
of up to 15 members. Our board is divided into two classes, with staggered
terms of two years each. Each year the term of one class expires. As a result,
approximately one-half of the directors are elected at each annual meeting
of shareholders. This can delay the ability of a significant shareholder or
group of shareholders to gain control of our board of directors.
Our code of regulations provides that the number of directors cannot be fewer
than three nor more than 15; any change in the number of directors cannot
have the effect of shortening the term of any incumbent director; and no action
may be taken to increase the number of directors unless at least two-thirds
of the directors then in office concur in such action. Consistent with the
adoption of a classified board, our code of regulations precludes the removal
of an incumbent director unless such removal is for cause. This will prevent
a shareholder or group of shareholders from removing incumbent directors and
simultaneously gaining control of the board by filling the vacancies created
by removals with their own nominees. Vacancies on our board of directors may
be filled by the remaining directors and, in cases where a director has been
removed for cause, by the shareholders. These provisions may only be repealed
or amended with the affirmative vote of the holders of two-thirds of the shares
entitled to vote on the proposal. Otherwise, our code of regulations may be
amended with the affirmative vote of the holders of a majority of the shares
entitled to vote on the proposal.
46
Our code of regulations requires that notice in writing of proposed shareholder
nominations for the election of directors be given to our secretary prior
to the meeting. The notice must contain certain information about the non-incumbent
nominee, including name, age, business and residence addresses, principal
occupation, the class and number of our shares beneficially owned by the nominee
and such other information as would be required to be included in a proxy
statement soliciting proxies for election of the nominee, as well as certain
information about the nominating shareholder. We may require any nominee to
furnish other information reasonably required by us to determine the nominees
eligibility to serve as a director. If the presiding officer of any shareholders
meeting determines that a person was not nominated in accordance with the
foregoing procedures, the person shall not be eligible for election as a director.
In addition, our code of regulations requires that notice in writing from
any shareholder who proposes to bring business before any meeting of shareholders
must be timely given to our secretary prior to the meeting. The notice must
contain certain information, including a brief description of the business
proposed to be brought before the meeting, the reasons for conducting this
business at the meeting, the class and number of our shares beneficially owned
by the shareholder and any supporting shareholders and any material interest
of the proposing shareholder in the business so proposed. If the presiding
officer of any shareholders meeting determines that any business was not properly
brought before the meeting in accordance with the foregoing procedures, the
business will not be conducted at the meeting. Nothing in our code of regulations
precludes discussion by any shareholder of any business properly brought before
the meeting in accordance with these procedures.
To be timely, shareholder notice of a nomination for election of a director
or to bring business before any shareholders meeting must be received by us
not less than 30 days nor more than 60 days prior to the meeting
(or, if fewer than 40 days notice or prior public disclosure of
the meeting date is given or made to shareholders, not later than the tenth
day following the day of mailing notice of the meeting or public disclosure
of the mailing).
Shareholder Rights Plan
We adopted a shareholder rights plan in 1997 under a shareholder rights agreement
intended to protect shareholders against unsolicited attempts to acquire control
of our company that do not offer what our board of directors believes to be
an adequate price to all shareholders or that our board of directors otherwise
opposes. As part of the plan, our board of directors declared a dividend that
resulted in the issuance of one preferred stock purchase right for each outstanding
share of our common stock. Unless extended, the preferred share purchase rights
expire on November 5, 2007. If a bidder proceeds with an unsolicited
attempt to purchase our stock and acquires 20% or more (or announces its intention
to acquire 20% or more) of our outstanding stock, and the board of directors
does not redeem the preferred stock purchase rights, the rights will become
exercisable at a price that significantly dilutes the interest of the bidder
in our common stock.
Provisions Relating to Acquisitions and Mergers
Under our articles of incorporation, we have elected not to be covered by
the Ohio Control Share Acquisition Act, known as the Control Act. The Control
Act requires the prior approval of shareholders for transfers of corporate
control that occur in the open market, including tender offers, or that are
privately negotiated.
Under our articles of incorporation, the affirmative vote of the holders of
two-thirds of the shares entitled to vote is required for the approval or
authorization of any (1) merger or consolidation of our company with
or into any other corporation, or (2) sale, lease, exchange or other
disposition of all or substantially all of our assets to or with any other
corporation, person or other entity, unless two-thirds of our directors have
approved the transaction.
Our articles of incorporation further provide that it is a proper corporate
purpose, reasonably calculated to benefit shareholders, for our board of directors
to base our response to any acquisition proposal, as defined in our articles
of incorporation, on our boards evaluation of what is in our best interests.
This evaluation
47
will include consideration of the
best interests of our shareholders, including the relationship of the consideration
offered in the acquisition proposal to the then-current market price of our
stock, our current value in a freely negotiated transaction and the estimate
of our future value as an independent entity; the business and financial conditions
and earnings prospects of the acquiring person or persons; the competence,
experience and integrity of the acquiring person or persons and its or their
management; and such other factors as our board of directors deems relevant,
including the social, legal and economic effects of the acquisition proposal
upon employees, suppliers, customers and our business. An acquisition proposal
means any proposal for a tender offer or exchange offer for any of our equity
securities, any proposal to merge or consolidate us with another corporation,
or any proposal to purchase or otherwise acquire all or substantially all
of our properties and assets.
Our articles of incorporation explicitly provide that the provisions of Chapter 1704
of the Ohio Revised Code apply to us. Section 1704 generally prevents
an issuing public corporation (generally defined as an Ohio corporation with
50 or more shareholders that has its principal place of business, its principal
offices, assets with substantial value, or a substantial percentage of its
assets in Ohio) from entering into certain business combinations with an interested
shareholder (generally defined as any person or entity that can vote, or direct
the voting of, 10% or more of the issuing public corporations stock)
or its affiliates for a period of three years after the date of the transaction
in which the person became an interested shareholder, unless prior to this
transaction (1) the directors have approved the Section 1704 business
combination or (2) the directors have approved this transaction. Section 1704
provides further that a corporation may, in its articles of incorporation
or code of regulations, elect not to be governed by Section 1704. We
have not made this election.
These provisions relating to acquisitions, mergers and combinations may only
be amended by the affirmative vote of the holders of two-thirds of the shares
entitled to vote on the proposal. Otherwise, our articles of incorporation
may be amended by the affirmative vote of the holders of a majority of the
shares entitled to vote on the proposal.
Limitation of Director Liability and Indemnification Agreements
Under the Ohio General Corporation Law, a directors liability to us
or our shareholders for damages is limited to only those situations where
it is proven by clear and convincing evidence that his act or failure to act
was undertaken with deliberate intent to cause injury to us or undertaken
with reckless disregard for our best interests and those situations involving
unlawful loans, asset distributions, dividend payments or share repurchases.
As a result, shareholders may be unable to recover monetary damages against
directors for actions that constitute gross negligence or that are in violation
of their fiduciary duties, although it may be possible to obtain injunctive
or other equitable relief with respect to such actions. If equitable remedies
are found not to be available to shareholders for any particular case, shareholders
may not have any effective remedy against the challenged conduct.
Our articles of incorporation provide that indemnification may be granted
to directors, officers and certain other persons serving (or having served)
as a director or officer of our company or any other company or enterprise
at our request against all expenses (including attorneys fees), judgments,
fines and settlement amounts, paid or incurred by them in any action or proceeding,
on account of their service as a director or officer of our company or any
other company or enterprise when serving at our request, to the fullest extent
permitted by law.
We also entered into indemnification agreements with each director and executive
officer, including the directors who are also our employees, to confirm and
expand our obligation to indemnify these persons. These indemnification agreements
(1) confirm the indemnity provided to them by our articles of incorporation
and give them assurances that this indemnity will continue to be provided
despite future changes in our articles of incorporation, and (2) provide
that, in addition, the directors and officers shall be indemnified to the
fullest possible extent permitted by law against all expenses (including attorneys
fees) judgments, fines and settlement amounts, paid or incurred by them in
any action or proceeding, including any action by or in the right of our company,
on account of their service as a director or officer
48
of our company or as a director
or officer of any of our subsidiaries or as a director or officer of any other
company or enterprise when they are serving in such capacities at our request.
No indemnity will be provided under the indemnification agreements to any
director or officer on account of conduct that is adjudged to have been undertaken
with deliberate intent to cause injury to us or undertaken with reckless disregard
for our best interests. In addition, the indemnification agreements provide
that no indemnification will be permitted if a final court adjudication shall
determine that the indemnification is not lawful, or in respect of any suit
in which judgment is rendered against a director or officer for an accounting
of profits made from a purchase or sale of our securities in violation of
Section 16(b) of the Securities Exchange Act of 1934 or of any similar
statutory law, or on account of any remuneration paid to a director or officer
that is adjudicated to have been paid in violation of law. Except as so limited,
indemnification of directors and officers will be permitted under the indemnification
agreements to the fullest extent permitted by law.
We believe that these indemnification provisions are essential to attracting
and retaining qualified persons as officers and directors. We have obtained
directors and officers insurance.
Transfer Agent and Registrar
The transfer agent and registrar for our common stock is Computershare Investor
Services LLC located in Chicago, Illinois.
49
UNDERWRITING
The underwriters named below have agreed to buy, subject to the terms of the
purchase agreement, the number of shares listed opposite their names below.
The underwriters are committed to purchase and pay for all of the shares if
any are purchased.
Piper Jaffray & Co. is acting as representative of the underwriters
named below. Subject to the terms and conditions in the underwriting agreement
among us, the selling shareholders and the underwriters, each underwriter
named below has agreed to purchase from us and the selling shareholders the
respective number of shares of common stock shown opposite its name below.
| |
|
|
|
|
|
| Underwriters |
|
Number of Shares |
|
|
|
|
|
|
|
Piper Jaffray &
Co.
|
|
|
|
|
|
Wachovia Capital
Markets, LLC
|
|
|
|
|
|
BB&T Capital
Markets, a division of Scott & Stringfellow, Inc.
|
|
|
|
|
|
D.A. Davidson &
Co.
|
|
|
|
|
|
Ryan Beck &
Co., Inc.
|
|
|
|
|
| |
|
|
|
| |
Total
|
|
|
2,600,000 |
|
| |
|
|
|
The underwriters have advised us and the selling shareholders that they propose
to offer the shares to the public at $ per
share. The underwriters propose to offer the shares to certain dealers at
the same price less a concession of not more than $ per
share. The underwriters may allow and the dealers may reallow a concession
of not more than $ per
share on sales to certain other brokers and dealers. After the offering, these
figures may be changed by the underwriters.
We have granted to the underwriters an option to purchase up to an additional
390,000 shares of common stock from us at the same price to the public,
and with the same underwriting discount, as set forth on the cover hereof.
The underwriters may exercise this option any time during the 30-day period
after the date of this prospectus, but only to cover over-allotments, if any.
To the extent the underwriters exercise the option, each underwriter will
become obligated, subject to certain conditions, to purchase approximately
the same percentage of the additional shares as it was obligated to purchase
under the purchase agreement.
The following table shows the underwriting fees to be paid to the underwriters
in connection with this offering. These amounts are shown assuming both no
exercise and full exercise of the over-allotment option.
| |
|
|
|
|
|
|
|
|
| |
|
No Exercise |
|
|
Full Exercise |
|
| |
|
|
|
|
|
|
|
Per share
|
|
$ |
|
|
|
$ |
|
|
|
Total
|
|
$ |
|
|
|
$ |
|
|
We and the selling shareholders have agreed to indemnify the underwriters
against certain liabilities, including civil liabilities under the Securities
Act, or to contribute to payments that the underwriters may be required to
make in respect of those liabilities.
We, our directors and executive officers and the selling shareholders have
agreed that we will not offer for sale, sell, contract to sell, pledge, grant
any option for the sale of, swap, hedge or otherwise dispose of, directly
or indirectly, or, in the case of the company, file with the SEC a registration
statement under the Securities Act relating to, any shares of our common stock
or securities convertible into or exchangeable or exercisable for any shares
of our common stock, enter into a transaction that would have the same effect,
or enter into any other swap, hedge or other arrangement that transfers, in
whole or in part, any of the economic consequences of ownership of our common
stock, whether any of these transactions is to be settled by delivery of our
common stock or other securities, in cash or otherwise, or publicly disclose
the intention to make any offer, sale, pledge or disposition, or to enter
into any transaction or other arrangement, without, in each case, the prior
written consent of Piper Jaffray, for a period of 90 days after
50
the date of this prospectus. However,
in the event that either (1) during the last 17 days of the lock-up
period, we release earnings results or material news or a material event relating
to us occurs or (2) prior to the expiration of the lock-up
period, we announce that we will release earnings results during the 16-day
period beginning on the last day of the lock-up period, then in
either case the expiration of the lock-up will be extended until
the expiration of the 18-day period beginning on the date of the release of
the earnings results or the occurrence of the material news or event, as applicable.
The restrictions described in the immediately preceding paragraph do not apply
to the sale of shares to the underwriters; any securities acquired in the
open market; and the transfer of securities to a family member or trust; provided
that the transferee must agree to be bound in writing by the terms of the
lock-up agreement prior to the transfer.
To facilitate the offering, the underwriters may engage in transactions that
stabilize, maintain or otherwise affect the price of the common stock d