ROCKY BRANDS, INC.
39 East Canal Street
Nelsonville, Ohio 45764
April 23, 2007
Dear Shareholder:
     I am pleased to invite you to the Annual Meeting of Shareholders of Rocky Brands, Inc. to be held on Tuesday, May 15, 2007, at 4:00 p.m., at Stuarts Opera House, located at 34 Public Square, Nelsonville, Ohio. Parking is available in Nelsonville at Rocky Brands, Inc., at 39 East Canal Street. We look forward to meeting all of our shareholders who are able to attend.
     At the annual meeting, you will be asked to (i) elect Mike Brooks, Glenn E. Corlett, Harley E. Rouda, Jr., and James L. Stewart for two-year terms as Class I Directors and (ii) transact any other business which may properly come before the meeting or any adjournment thereof. A copy of the proxy statement and the proxy card are enclosed.
     It is very important that your shares are represented and voted at the meeting whether or not you plan to attend. Accordingly, please sign, date, and return your proxy card in the enclosed envelope at your earliest convenience. If you are a shareholder of record and attend the meeting, you may vote in person if you wish, and your proxy will not be used.
     Your interest and participation in the affairs of the Company are greatly appreciated. Thank you for your continued support.
         
  Sincerely,

Mike Brooks
Chairman and Chief Executive Officer
 
 
     
     
     
 

 


 

ROCKY BRANDS, INC.
39 East Canal Street
Nelsonville, Ohio 45764
NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
To Our Shareholders:   April 23, 2007
     The Annual Meeting of Shareholders of Rocky Brands, Inc. will be held at Stuarts Opera House, located at 34 Public Square, Nelsonville, Ohio, on Tuesday, May 15, 2007, at 4:00 p.m. local time, for the following purposes:
  (1)   To elect four Class I Directors of the Company, each to serve for a two-year term expiring at the 2009 Annual Meeting of Shareholders.
 
  (2)   To transact any other business which may properly come before the meeting or any adjournment thereof.
     Owners of record of common stock of the Company at the close of business on April 3, 2007, will be entitled to vote at the meeting.
     You will be most welcome at the meeting, and we hope you can attend. Directors and officers of the Company and representatives of its independent registered public accounting firm will be present to answer your questions and to discuss its business.
     We urge you to execute and return the enclosed proxy as soon as possible so that your shares may be voted in accordance with your wishes. If you attend the meeting, you may vote in person and your proxy will not be used.
         
  By Order of the Board of Directors,


Curtis A. Loveland
Secretary
 
 
     
     
     
 
PLEASE SIGN AND MAIL THE ENCLOSED PROXY
IN THE ACCOMPANYING ENVELOPE
NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES

 


 

Rocky Brands, Inc.
39 East Canal Street
Nelsonville, Ohio 45764
 
PROXY STATEMENT
 
ANNUAL MEETING OF SHAREHOLDERS
May 15, 2007
 
     This proxy statement is furnished to the shareholders of Rocky Brands, Inc. (throughout the proxy statement the terms “Company,” “we” and “our” refer to Rocky Brands, Inc.) in connection with the solicitation of proxies to be used in voting at the Annual Meeting of Shareholders to be held on May 15, 2007, and at any adjournment thereof. The enclosed proxy is solicited by the Board of Directors of the Company. We began mailing this proxy statement to the Company’s shareholders on approximately April 23, 2007.
     The Company will bear the cost of the solicitation of proxies, including the charges and expenses of brokerage firms and others for forwarding solicitation material to beneficial owners of stock. Representatives of the Company may solicit proxies by mail, telegram, telephone, or personal interview.
     All shares represented by the accompanying proxy will be voted as directed if the proxy is properly signed and received by the Company before the meeting or, in the absence of specific instructions to the contrary, will be voted in accordance with the board of directors’ unanimous recommendations, which are:
    FOR the election of Mike Brooks, Glenn E. Corlett, Harley E. Rouda, Jr., and James L. Stewart as Class I Directors of the Company; and
 
    at the discretion of the persons acting under the proxy, to transact such other business as may properly come before the meeting or any adjournment thereof.
     Any shareholder giving a proxy has the power to revoke it at any time before it is exercised by filing a written notice with the Secretary of the Company prior to the meeting. Shareholders of record who attend the meeting may vote in person, and their proxies will not be used.
     Holders of record of common stock of the Company at the close of business on April 3, 2007, will be entitled to vote at the annual meeting. At that time, the Company had 5,466,663 shares of common stock outstanding and entitled to vote. Each share of common stock outstanding on the record date entitles the holder to one vote on each matter submitted at the annual meeting.
     The presence, in person or by proxy, of a majority of the outstanding shares of common stock of the Company is necessary to constitute a quorum for the transaction of business at the annual meeting. Abstentions

1


 

and broker non-votes are counted for purposes of determining the presence or absence of a quorum. Broker non-votes occur when brokers, who hold their customers’ shares in street name, sign and submit proxies for such shares and vote such shares on some matters, but not others. Typically, this would occur when brokers have not received any instructions from their customers, in which case the brokers, as the holders of record, are permitted to vote on “routine” matters, which includes the election of directors.
     The election of each director nominee requires the favorable vote of a plurality of all votes cast by the holders of common stock at a meeting at which a quorum is present. Proxies that are marked “Withhold Authority” and broker non-votes will not be counted toward such nominee’s achievement of a plurality and thus will have no effect.
Election of Directors
     The Company’s Code of Regulations provides for a classified board of directors with two classes. Each class of directors consists, as nearly as practical, of one-half of the total number of directors. The total number of authorized directors has been fixed by the Board of Directors at eight. The Board of Directors proposes the reelection of the four incumbent Class I Directors to continue their service as Class I Directors at the 2007 Annual Meeting of Shareholders. The four incumbent Class II Directors will continue in office until the 2008 Annual Meeting of Shareholders.
     Mike Brooks, Glenn E. Corlett, Harley E. Rouda, Jr., and James L. Stewart are currently Class I Directors of the Company and are being nominated by the Board of Directors for re-election as Class I Directors.
     It is intended that, unless otherwise directed, the shares represented by the enclosed proxy will be voted FOR the election of Messrs. Brooks, Corlett, Rouda, Jr., and Stewart as Class I Directors. In the event that any of the nominees for director should become unavailable, the number of directors of the Company may be decreased pursuant to the Company’s Code of Regulations, or the Board of Directors may designate a substitute nominee, in which event the shares represented by the enclosed proxy will be voted for such substitute nominee.
      The Board of Directors recommends that the shareholders vote FOR the election of each of the nominees for Director.
     The following table sets forth for each nominee and each continuing director of the Company, such person’s name, age, the year in which he became a director of the Company, and his position with the Company and the Company’s subsidiaries, Five Star Enterprises Ltd. (“Five Star”); Lifestyle Footwear, Inc. (“Lifestyle”); Rocky Canada, Inc. (“Rocky Canada”); Rocky Brands Wholesale LLC (“Wholesale”), and Rocky Brands Retail LLC (“Retail”) (collectively, the “Subsidiaries”).

2


 

Class I Directors
(Nominees
- Terms Expire in 2009)
                     
            Director    
Name   Age   Since   Position
Mike Brooks
    60       1992     Director, Chairman and Chief Executive Officer of the Company and Subsidiaries
Glenn E. Corlett
    63       2000     Director of the Company
Harley E. Rouda, Jr.
    45       2003     Director of the Company
James L. Stewart
    74       1996     Director of the Company
Class II Directors
(Terms
To Expire in 2008 )
                     
            Director    
Name   Age   Since   Position
J. Patrick Campbell
    58       2004     Director of the Company
Michael L. Finn
    63       2004     Director of the Company
G. Courtney Haning
    58       2004     Director of the Company
Curtis A. Loveland
    60       1993     Director of the Company and Secretary of the Company and Subsidiaries
     Mike Brooks has served as Chairman and Chief Executive Officer of the Company and its Subsidiaries since January 2005. Prior to that he served as Chairman, President, and Chief Executive Officer of the Company from August 1991 to January 2005. Mr. Brooks also has served Lifestyle as President since November 1988 and as Chairman and Chief Executive Officer since December 1992, and Five Star as President since March 1987, as Chairman since August 1991, and as Chief Executive Officer since December 1992. Mr. Brooks is a pattern engineering and shoe design graduate of the Ars Sutoria in Milan, Italy. After employment with U.S. Shoe Corporation and various tanning companies, Mr. Brooks returned to the family shoe business in Nelsonville, Ohio, in 1975, serving first as Manager of Product Development and a national salesman and then, in 1984, becoming President. He has been a director of American Apparel and Footwear Association (formerly Footwear Industries of America) since April 1986 and currently serves on the Executive Board.

3


 

     Glenn E. Corlett has been Dean and Professor of Accounting of the College of Business at Ohio University, Athens, Ohio, since July 1997. From 1993 to 1996, Mr. Corlett was Executive Vice President and Chief Operating Officer of N.W. Ayer & Partners, an international advertising agency, headquartered in New York, New York. Mr. Corlett also served as Chief Financial Officer of N.W. Ayer & Partners from 1990 to 1995. Prior to joining N.W. Ayer & Partners, Mr. Corlett had a long history with Price Waterhouse where he was partner-in-charge for mergers and acquisitions in New York from 1988 to 1990; tax partner-in-charge in Denver from 1984 to 1988 and in Cleveland from 1979 to 1984; and held partner and staff positions from 1971 to 1979. Mr. Corlett also serves on the board of directors of Preformed Line Products Company, an international designer and manufacturer of products and systems employed in the construction and maintenance of overhead and underground networks for energy, communications and broadband network companies.
     Harley E. Rouda, Jr. has served as Chief Executive Officer and General Counsel of Real Living, Inc., an independently-owned residential real estate firm headquartered in Columbus, Ohio, since February 2002. He has also served as Chief Executive Officer and General Counsel of HER Realtors, a Columbus based real estate firm, since May 1999 and May 1997, respectively. Prior to serving as Chief Executive Officer, Mr. Rouda served as President of HER Realtors from May 1996 until May 1999.
     James L. Stewart has served as the proprietor of Rising Wolf Ranch, Inc., East Glacier, Montana, a summer resort and a winter rehabilitation center for teenage boys involved with drug abuse. Mr. Stewart also consults for various retail and catalog companies. Between 1984 and 1991, Mr. Stewart served as the President and Chief Executive Officer of Dunns Inc. and as the Vice President and General Manager of Gander Mountain Inc. Before that time, he served Sears Roebuck & Co. for 28 years in various management capacities.
     J. Patrick Campbell has served as President and Chief Operating Officer of Grantham Education Corporation since January 2006. Mr. Campbell has also served on the board of directors of Grantham Education Corporation and its subsidiary, Grantham University, since January 2006. Mr. Campbell was self-employed as a consultant to various corporations in the financial services industry from January 2001 to December 2005. From January 2004 until February 2005, Mr. Campbell served as Chief of Technology and Operations for the American Stock Exchange. From January 1997 until December 2001, Mr. Campbell held various executive positions at The Nasdaq Stock Market, including Chief Operating Officer of Nasdaq Inc. and Chairman, Nasdaq Investment Products. Prior to joining Nasdaq, Mr. Campbell was employed by The Ohio Company, a privately held investment bank, from 1971 to 1996 as Senior Executive Vice President, and he was a member of the board of directors from 1991 to 1996. Mr. Campbell serves on the board of directors and is chairman of the audit committee of Shearer’s Foods, Inc., a privately held company.
     Michael L. Finn has served as President of Central Power Systems, a wholesale distributor in Columbus, Ohio, since 1985, and President of Chesapeake Realty Co., a real estate development and management company in Columbus, Ohio, since 1970.
     G. Courtney Haning has served as Chairman, President and Chief Executive Officer of Peoples National Bank, a community bank in New Lexington, Ohio, since January 1991.

4


 

     Curtis A. Loveland has served as Secretary of the Company since October 1992, of Five Star and Lifestyle since December 1992, of Rocky Canada since July 2003, and of Wholesale and Retail since January 2005. Mr. Loveland has been a practicing attorney for 34 years and has been a partner in the law firm of Porter, Wright, Morris & Arthur llp, Columbus, Ohio since 1979. Mr. Loveland also serves on the boards of directors of Applied Innovation Inc., a telecommunications products manufacturer, and Max & Erma’s Restaurants, Inc.
Information Concerning the Board of Directors and Corporate Governance
     The Board of Directors of the Company held a total of five meetings during 2006. During 2006, each of the directors attended 75% or more of the total number of (i) meetings of the Board, and (ii) meetings of committees of the Board on which such director served.
     Upon consideration of the criteria and requirements regarding director independence set forth in the rules of the National Association of Securities Dealers, Inc. (“NASD”), the Board of Directors has determined that a majority of its members are independent. Specifically, the Board has determined that each of Messrs. Campbell, Corlett, Finn, Haning, Loveland, Rouda, and Stewart, meet the standards of independence established by NASD Rule 4200(a)(15).
     The Company has a standing Audit Committee, Compensation Committee, and Nominating and Corporate Governance Committee. The members of the Audit Committee are Messrs. Corlett (Chairman), Campbell, and Haning. The Board of Directors has determined that each of Messrs. Corlett, Campbell, and Haning are independent as independence is defined in NASD Rule 4200(a)(15) and Rule 10A-3(b)(l) of the Securities Exchange Act of 1934, as amended, and that the Audit Committee meets the composition requirements of NASD Rule 4350(d)(2). The Board of Directors has determined that Mr. Corlett meets the requirements of an “audit committee financial expert” as set forth in Section 407(d)(5) of Regulation S-K promulgated by the Securities and Exchange Commission (“SEC”).
     The Audit Committee met nine times during 2006. The Audit Committee oversees and monitors management’s and the independent registered public accounting firm’s participation in the accounting and financial reporting processes and the audits of the financial statements of the Company. The Audit Committee has the responsibility to appoint, compensate, retain and oversee the work of the independent registered public accounting firm and to consult with the independent registered public accounting firm on matters relating to the scope of the audit, any non-audit assignments and related fees, the accounting principles used by the Company in financial reporting, internal financial auditing procedures, and the adequacy of the Company’s internal control procedures. The Audit Committee is governed by an Amended and Restated Audit Committee Charter, which is posted on the Company’s website at www.rockybrands.com . The Audit Committee Report relating to the 2006 fiscal year appears on pages 28 and 29.
     The members of the Compensation Committee are Messrs. Rouda (Chairman), Stewart, and Finn. The Board of Directors has determined that each of Messrs. Rouda, Stewart, and Finn are independent as independence is defined in NASD Rule 4200(a)(15). The Compensation Committee is governed by an Amended and Restated Compensation Committee Charter, which is posted on the Company’s website at www.rockybrands.com . The Compensation Committee met five times during 2006. This Committee administers the 1995 Stock Option Plan and the 2004 Stock Incentive Plan and approves compensation for the Company’s executive officers. The Compensation Committee report relating to the 2006 fiscal year appears on page 27. For

5


 

more information on the Compensation Committee, please refer to “Executive Compensation — Compensation Discussion and Analysis — The Compensation Committee,” beginning on page 11.
     The members of the Nominating and Corporate Governance Committee are Messrs. Loveland (Chairman), Corlett, and Finn. The Board of Directors has determined that each of Messrs. Loveland, Corlett, and Finn are independent as independence is defined in NASD Rule 4200(a)(15). The Nominating and Corporate Governance Committee Charter is posted on the Company’s website at www.rockybrands.com .
     The Nominating and Corporate Governance Committee met twice during fiscal 2006. The Nominating and Corporate Governance Committee oversees the director nomination process. The Nominating and Corporate Governance Committee has the responsibility to identify and recommend individuals qualified to become directors. When considering potential candidates, the Nominating and Corporate Governance Committee reviews the candidate’s character, judgment, and skills, including financial literacy, and experience in the context of the needs of the Board of Directors. The Company generally does not pay any third parties to identify or evaluate, or assist in identifying or evaluating, potential nominees.
     The Nominating and Corporate Governance Committee considers the recommendations of shareholders regarding potential director candidates. In order for shareholder recommendations regarding possible director candidates to be considered by the Nominating and Corporate Governance Committee:
    such recommendations must be provided to the Nominating and Corporate Governance Committee c/o Rocky Brands, Inc., 39 East Canal Street, Nelsonville, Ohio 45764, in writing at least 120 days prior to the date of the next scheduled annual meeting;
 
    the nominating shareholder must meet the eligibility requirements to submit a valid shareholder proposal under Rule 14a-8 of the Securities Exchange Act of 1934, as amended; and
 
    the nominating shareholder must describe the qualifications, attributes, skills, or other qualities of the recommended director candidate.
     The Nominating and Corporate Governance Committee also has the responsibility to develop and recommend to the Board of Directors a set of corporate governance principles applicable to the Company and to administer and oversee the Company’s Code of Business Conduct and Ethics.
     The Company’s Board of Directors welcomes communications from shareholders. Shareholders may send communications to the Board of Directors, or to any Director in particular, c/o Rocky Brands, Inc., 39 East Canal Street, Nelsonville, Ohio 45764. Any correspondence addressed to the Board of Directors, or to any one of the Company’s Directors in care of our offices is forwarded to the addressee without review by management.
     It is the expectation that all members of the Board of Directors attend the Annual Meeting of Shareholders. All members of the Company’s Board of Directors were present at the Company’s 2006 Annual Meeting of Shareholders.

6


 

Information Concerning Executive Officers
Executive Officers
     In addition to Mike Brooks, the following individuals are executive officers of the Company:
     David Sharp, 51, has served as President and Chief Operating Officer of the Company and its Subsidiaries since January 2005. Prior to that, he served as Executive Vice President and Chief Operating Officer of the Company from March 2002 until January 2005. He served as Senior Vice President — Sales and Operations from June 2001 until March 2002, as Vice President of Sales and Marketing from October 2000 until June 2001, and as Vice President of Manufacturing Operations and Marketing from June 2000 until October 2000. Mr. Sharp served as Executive Vice President and Chief Operating Officer of Five Star and Lifestyle from August 2003 until January 2005 and of Rocky Canada from July 2003 until January 2005. Prior to that time, he served as Senior Vice President — Sales and Operations of Five Star and Lifestyle from February 2002 until August 2003. Prior to joining the Company, from September 1994 until October 1999, Mr. Sharp served in various capacities, including Vice President and General Manager, of an operating division of H.H. Brown, Inc., a wholly owned subsidiary of Berkshire-Hathaway, Inc., engaged in the footwear business. Mr. Sharp also held various senior sales and marketing positions at Acme Boot Co., Inc. and Converse, Inc. from June 1991 until September 1994.
     James E. McDonald, 46, has served as Executive Vice President, Chief Financial Officer, and Treasurer of the Company and its Subsidiaries since January 2005. Prior to that, he served as Vice President and Chief Financial Officer of the Company from June 2001, and as Treasurer from August 2003 until January 2005. Mr. McDonald served as Vice President and Chief Financial Officer of Five Star and Lifestyle from February 2002 until January 2005 and of Rocky Canada from July 2003 until January 2005. He served as Treasurer of Five Star and Lifestyle from August 2003 until January 2005 and Rocky Canada from July 2003 until January 2005. Prior to joining the Company, from July 1996 until June 2001, Mr. McDonald served as Chief Financial Officer for two operating divisions of H.H. Brown, Inc., a wholly owned subsidiary of Berkshire-Hathaway, Inc., engaged in the footwear business. Mr. McDonald also served as Controller of Wright’s Knitwear Corporation, a privately held manufacturer of apparel.
     Thomas R. Morrison, 59, has served as Senior Vice President — Wholesale Brands of the Company since May 2005. Prior to that he served as President of Georgia Boot LLC from July 1986 until January 2005.
     Officers are elected annually by the Board of Directors and serve at its discretion. There are no family relationships among directors and executive officers of the Company.

7


 

Principal Holders Of Voting Securities
Ownership of Common Stock by Principal Shareholders
     The following table sets forth information relating to the beneficial ownership of common stock by each person known by the Company to own beneficially more than 5% of the outstanding shares of common stock:
         
    Number of Shares    
Name of   of Common Stock   Percent of
Beneficial Owner   Beneficially Owned (1)   Class (2)
Mike Brooks
  374,082 (3)   6.8%
c/o Rocky Brands, Inc. 39
East Canal Street
Nelsonville, Ohio 45764
       
 
       
FMR Corp.
  538,458 (4)   10.0%
82 Devonshire Street
Boston, Massachusetts 02109
       
 
       
Lotsoff Capital Management
  457,656 (5)   8.5%
20 North Clark Street, 34 th Floor
Chicago, Illinois 60602
       
 
       
WS Capital, L.L.C.
  365,690  (6)   6.8%
300 Crescent Court, Suite 1111 Dallas, Texas 75201
       
 
(1)   Beneficial ownership is determined in accordance with the rules of the Securities and Exchange Commission which generally attribute beneficial ownership of securities to persons who possess sole or shared voting power and/or investment power with respect to those securities.
 
(2)   “ Percent of Class” is calculated by dividing the number of shares beneficially owned by the total number of outstanding shares of the Company on February 28, 2007, plus the number of shares such person has the right to acquire within 60 days of February 28, 2007.
 
(3)   Includes 57,250 shares of common stock for Mike Brooks which could be acquired under stock options exercisable within 60 days of February 28, 2007.
 
(4)   Based on information filed on Schedule 13G with the Securities and Exchange Commission on February 14, 2007 by FMR Corp. (“ FMR”), Edward C. Johnson 3d, Fidelity Management & Research Company (“Fidelity”) and Fidelity Low Priced Stock Fund (“ Fidelity Fund”). Fidelity is a wholly owned subsidiary of FMR and acts as an investment adviser to various investment companies including the Fidelity Fund. Mr. Johnson, along with other members of the Johnson family, through their ownership of Class B voting common stock and the execution of a shareholders’ voting agreement, are deemed to be a controlling group under the Investment Company Act of 1940 with respect to FMR.

8


 

(5)   Based on information filed on Schedule 13G with the Securities and Exchange Commission on January 19, 2007.
 
(6)   Based on information filed on Schedule 13G with the Securities and Exchange Commission on February 13, 2007 by (i) WS Capital, L.L.C. (“WS Capital”), for the account of (1) Walker Smith Capital, L.P. (“WSC”), (2) Walker Smith Capital (Q.P.), L.P. (“WSCQP”), (3) Walker Smith International Fund, Ltd. (“WS International”), and (4) HHMI Investments, L.P. (“HHMI” ) and (ii) WSV Management, L.L.C. (“WSV”), for the account of (1) WS Opportunity Fund L.P. (“WSO”), (2) WS Opportunity Fund (Q.P.), L.P. (“WSOQP”), and (3) WS Opportunity Fund International, Ltd. (“WSO International”). WS Capital is the general partner of WS Capital Management, L.P. (“WSC Management”), which is the general partner of WSC and WSCQP and the investment manager for WS International and HHMI. WSV is the general partner of WS Ventures Management, L.P. (“WSVM”), which is the general partner of WSO and WSOQP and the agent and attorney-in-fact for WSO International. Reid S. Walker and G. Stacy Smith are principals of WS Capital and WSV, and Patrick P. Walker is a principal of WSV.

9


 

Ownership of Common Stock by Management
     The following table sets forth information regarding beneficial ownership of the Company’s common stock by each nominee for director, each director, each of the Company’s executive officers named in the Summary Compensation Table, and the directors and executive officers of the Company as a group as of February 28, 2007:
                 
    Number of Shares Beneficially     Percent of  
Name   Owned (1)     Class (1)  
Mike Brooks
    374,082 (2)     6.8 %
J. Patrick Campbell
    18,040 (2)     *  
Glenn E. Corlett
    27,366 (2)     *  
Michael L. Finn
    12,317 (2)     *  
G. Courtney Haning
    12,317 (2)     *  
Curtis A. Loveland
    85,507 (2)     1.6 %
James E. McDonald
    58,950 (2)     1.1 %
Thomas R. Morrison
    10,250 (2)     *  
Harley E. Rouda, Jr.
    18,096 (2)     *  
David Sharp
    68,031 (2)     1.2 %
James L. Stewart
    22,366 (2)     *  
All directors and executive
    707,322 (2)     12.4 %
officers as a group (11 persons)
               
 
*   indicates less than 1%
 
(1)   Beneficial ownership is determined in accordance with the rules of the Securities and Exchange Commission which generally attribute beneficial ownership of securities to persons who possess sole or shared voting power and/or investment power with respect to those securities. Except as otherwise noted, none of the named individuals shares with another person either voting or investment power as to the shares reported. “ Percent of Class” is calculated by dividing the number of shares beneficially owned by the total number of outstanding shares of the Company on February 28, 2007, plus the number of shares such person has the right to acquire within 60 days of February 28, 2007.
 
(2)   Includes 57,250 shares of common stock for Mr. Brooks, 10,000 shares of common stock for Mr. Campbell, 22,500 shares of common stock for Mr. Corlett, 10,000 shares of common stock for Mr. Finn, 10,000 shares of common stock for Mr. Haning, 25,000 shares of common stock for Mr. Loveland, 40,000 shares of common stock for Mr. McDonald, 10,250 shares of common stock for Mr. Morrison, 15,000 shares of common stock for Mr. Rouda, 32,000 shares of common stock for Mr. Sharp, 15,000 shares of common stock for Mr. Stewart, and 247,000 shares of common stock for all directors and executive officers as a group, which could be acquired under stock options exercisable within 60 days of February 28, 2007.

10


 

Executive Compensation
     The following information provides discussion, analysis and data tables regarding the compensation of our named executive officers (“NEOs”), who are those officers listed in our Summary Compensation Table on page 17.
Compensation Discussion and Analysis
     We have prepared this Compensation Discussion and Analysis (“CD&A” ) to provide you with our perspective on executive compensation so that you may understand our compensation policies and our decisions regarding compensation for our NEOs. We recommend that you review the various executive compensation tables below in conjunction with this CD&A. Unless otherwise noted, the policies, plans and other information in this CD&A apply to all of our NEOs. Our CD&A covers the following topics:
    the role of the Compensation Committee in setting executive compensation;
 
    our compensation philosophy and its underlying principles — including the objectives of our executive compensation program and what it is designed to reward;
 
    our process for setting executive compensation; and
 
    the elements of our executive compensation program — including a discussion of why we choose to pay each element of compensation, how we determine the amount of such element, and how each
element fits into our overall compensation objectives and “total compensation” for our NEOs.
      The Compensation Committee
     The Compensation Committee (referred to in this CD&A as the “Committee” ) was appointed by our Board of Directors and is governed by a written charter that is available in the corporate governance section of our website, www.rockybrands.com . The Committee members are Harley E. Rouda, Jr., Chairman, Michael L. Finn, and James L. Stewart. Our Board of Directors has determined that each of the Committee members is independent under the standards of independence established by NASD Rule 4200(a)(15). In addition, each of the Committee members is a “non-employee” director as defined by Rule 16b-3 under the Securities Exchange of 1934 and an “outside director” as defined by the Internal Revenue Code.
     Pursuant to its charter, the Committee has the authority and responsibility to:
    discharge the Board’s responsibilities relating to executive compensation, including the review and approval of our executive compensation philosophy and policies and the application of such policies to the compensation of our executive officers;
 
    review and approve on an annual basis the corporate goals and objectives with respect to the chief executive officer, evaluate the chief executive officer’s performance in light of such goals and objectives at least once a year, and, based on such evaluation, set the chief executive officer’s annual compensation, including salary, bonus, incentive and equity compensation;

11


 

    review and approve on an annual basis the evaluation process and compensation structure for our other executive officers and to evaluate and approve the annual compensation for such executive officers, including salary, bonus, incentive and equity compensation;
 
    administer and review our compensation programs and plans, including, but not limited to, our incentive compensation, equity, and qualified and non-qualified benefit plans;
 
    establish and periodically review policies for the administration of our executive compensation program;
 
    approve employment arrangements with new executives;
 
    review recommendations to create, amend or terminate certain compensation and benefit plans and to make a decision whether or not to approve of such recommendations; and
 
    recommend to the Board the compensation arrangements with non-employee directors.
     The Committee has the sole authority, to the extent it deems necessary or appropriate, to retain any compensation consultant to assist in the evaluation of executive compensation and has the sole authority to approve any such firm’s fees. The Committee also has the authority to obtain the advice of and assistance from internal or external legal, accounting or other advisors, and may request any officer or employee of our Company, our outside counsel or independent registered public accounting firm to attend a meeting of the Committee or meet with any member of, or consultants to, the Committee.
     The Committee meets as often as its members deem necessary to change its duties and responsibilities and held five meetings during fiscal 2006. Mr. Rouda works in conjunction with our Chief Executive Officer and Chief Financial Officer to establish the meeting agenda. The Committee typically meets with the Chief Executive Officer, Chief Financial Officer and outside advisors and, where appropriate, other executive officers of our Company. In addition, the Committee regularly meets in executive session without management. Generally, the Committee receives and reviews materials in advance of each meeting. These materials include information that management believes will be helpful to the Committee as well as materials that the Committee has specifically requested.
      Compensation Philosophy
     The philosophy of the Committee is to make compensation decisions based on an executive compensation program that is designed to meet the following objectives:
    to attract and retain qualified executives;
 
    to reward current and past individual performance;
 
    to provide short-term and long-term incentives for superior future performance;
 
    to align compensation policies to further shareholder value; and

12


 

    to relate total compensation to individual performance and performance of our Company.
The Committee believes that an executive compensation program designed with these objectives in mind has a direct impact on the success of the business by helping to ensure we have qualified executive talent in the right positions at the right time. Our executive compensation program helps ensure that our leadership group is focused on performing effectively to deliver results and build long-term shareholder value.
      Compensation Tax Philosophy
     Internal Revenue Code Section 162(m) bars a deduction to any publicly held corporation for compensation paid to a “covered employee” in excess of $1 million per year unless objective performance criteria are set by the Committee prior to or within 90 days after the beginning of a performance period but in no event after 25% of the performance period has elapsed (or such earlier or later date as is permitted by Section 162(m)). Generally, we intend that compensation paid to NEOs shall be deductible to the fullest extent permitted by law. We may make payments that are not fully deductible if, in our judgment, such payments are necessary to achieve our compensation objectives and to protect shareholder interests. None of the compensation for fiscal 2006 was non-deductible because none of the NEOs had compensation in excess of $1 million.
      Compensation Committee Process for Determining Executive Compensation
     A substantial amount of the Committee’ s annual cycle of work relates to the determination of compensation for our executive officers, including our Chief Executive Officer. Generally, during or prior to the first quarter of our fiscal year, the Committee makes determinations of base cash compensation, incentive compensation percentages for the year, and equity grants for executive officers, including our Chief Executive Officer. For a discussion of each individual element of compensation and how it is specifically determined, refer to “ Compensation Program Elements” below.
     Although many compensation decisions are made near the beginning of the first quarter of the fiscal year, our compensation planning process is not a rigid yearly process with fixed beginning and end points. Rather, compensation decisions are designed to promote our compensation philosophy and principles throughout the year. The Committee believes that evaluation of executive performance, business and succession planning, and consideration of our business environment are year-round processes, and the Committee members monitor these as such.
     Our Chief Executive Officer is not permitted to be present during deliberations or voting of his compensation. During this process, the Committee reviews and approves any new corporate goals and objectives with respect to compensation for our Chief Executive Officer. In light of the established goals and objectives, the Committee evaluates the performance of the Chief Executive Officer and, based upon these evaluations, sets the Chief Executive Officer’s compensation. The Compensation Committee also reviews and approves on an annual basis the evaluation and compensation structure for the Company’s other executive officers, including approval of salary, bonus, incentive, and equity compensation. Our Chief Executive Officer is present and provides input at the meetings and deliberations on the compensation of the Company’s other executive officers but is not permitted to be present at the vote.

13


 

      Compensation Program Elements
     In fiscal 2006, our NEOs received the following elements of compensation:
    salary;
 
    non-equity incentive compensation;
 
    retirement benefits; and
 
    health and welfare benefits.
The Committee carefully considered and chose each compensation program element as a critical component in a comprehensive “total compensation” package. Each element is intended to reward and motivate executives in different ways consistent with our overall compensation principles and philosophy. Each of the elements has a critical relationship with one another with each focusing and rewarding different areas. These elements are necessary for us to achieve our compensation program objectives.
     (1)  Salary:
     Salary is utilized to compensate our executive officers for services rendered during the fiscal year. The Committee annually reviews and approves the compensation package of each NEO, including salary. The Committee considers an individual’s qualifications and experience in setting an executive’s salary. In determining salary increases, the Committee considers the size and responsibility of the individual’s position and the individual’s overall performance and future potential. The Committee considers these factors subjectively in the aggregate. Because the Committee believes that each of the factors is significant, the Committee does not assign a formula weight to any single factor in determining a salary increase.
     Please refer to the “Salary” column in the Summary Compensation Table on page 17 for more information on each NEO’ s salary for fiscal 2006.
     (2)  Non-Equity Incentive Compensation:
     Non-equity incentive compensation (“IC” ) for our NEOs is determined under an annual incentive compensation plan (the “IC Plan” ) that is designed and approved by the Committee. Our IC Plan is designed to provide a competitive cash compensation program for recruiting and retaining executive talent and a short-term incentive and reward program that aligns pay with performance and motivates our executives to achieve results. The IC Plan pays cash awards based upon the achievement of key corporate objectives. In 2006, the Committee designed and approved an IC Plan for the fiscal year ending December 31, 2006 (the “2006 Plan” ).
     When setting IC, the Committee considers individual and corporate performance, levels of responsibility, prior experience, breadth of knowledge and competitive pay practices. The Committee considers these factors subjectively in the aggregate. IC is based on a percentage of base salary if Company performance goals are met. Payment of IC is prorated based on the percentage of the performance level achieved, and the bonus amounts are interpolated between the performance levels. The Committee establishes the financial performance goals under the IC Plan for the fiscal year. These goals are generally determined near the beginning of the year and are based

14


 

on an analysis of historical performance and growth expectations for our business, expectations of the public markets, and progress toward achieving our long-range strategic plan for the business. The Committee determined that the performance criterion under the 2006 Plan was operating income, excluding earnings from military sales and stock option expenses (“Operating Income”), and approved the following threshold, target, and maximum payouts based on specified levels of Operating Income:
                         
    Payout as a Percentage of Base Salary
    Threshold   Target   Maximum
Mike Brooks
    0 %     75 %     175 %
David Sharp
    0 %     60 %     140 %
James E. McDonald
    0 %     50 %     115 %
Thomas R. Morrison
    0 %     30 %     60 %
     A minimum of 35% of any IC earned by Messrs. Brooks, Sharp, and McDonald was to be paid in shares of restricted stock (the “ Restricted Stock” ), which would vest immediately but would not be tradable in the public markets for one year. Each of Messrs. Brooks, Sharp, and McDonald could choose, with approval of the Board of Directors, to receive an additional portion of his IC in the form of Restricted Stock.
     No payment was to be made for performance below the threshold level of Operating Income.
     In addition to the foregoing, assuming that the threshold level of performance was attained, 10% of any earnings from military sales made during fiscal 2006 was to go into a pool to be distributed to plan participants, including the four named executive officers, at the discretion of the Board of Directors. Also, to the extent that the goal level of performance was exceeded for fiscal 2006, 10% of such excess Operating Income above the goal level was to go into a pool to be distributed to plan participants, including the four named executive officers, at the discretion of the Board of Directors.
     None of the NEOs earned any IC for the 2006 fiscal year.
     (3)  All Other Compensation:
     The “All Other Compensation” column in our Summary Compensation Table on page 17 primarily consists of these items:
    annual employer contributions into the retirement/401(k) plan; and
 
    employer-paid premiums for life insurance.
                              (a) Retirement and 401(k) Plan :
     We sponsor a qualified retirement and 401(k) plan for eligible employees (the “Retirement Plan” ). The Retirement Plan allows NEOs to defer a portion of their total cash compensation (up to IRS limits) into this retirement account on a pre-tax basis. Our NEOs do not receive a Company match on any money they defer into the Retirement Plan. We make an annual contribution into the Retirement Plan for eligible employees, including NEOs, of three percent of applicable salary.

15


 

     These annual employer contribution amounts to NEOs are included in the Summary Compensation Table’s “All Other Compensation” column on page 17 below.
          (b) Employer-Paid Premiums for Life Insurance :
     We provide each of our NEOs with basic group term life insurance with a death benefit of $150,000. This is a relatively inexpensive benefit that we offer to our executives. This element of compensation, though relatively small, provides one additional item to the overall compensation package which strengthens our ability to recruit and retain talented executives.
     We also provide Messrs. Brooks, Sharp and McDonald with individual term life insurance policies that have death benefits of $1,000,000, $500,000 and $500,000, respectively, to be paid to each individual’s beneficiary in the event of his death.
     For specific premium amounts paid, please refer to the Summary Compensation Table’s “All Other Compensation” column and footnotes below on page 17.
          (c) Agreements with Mr. Brooks :
     We have entered into a salary continuation agreement and an employment agreement with Mr. Brooks, our Chairman and Chief Executive Officer. For a discussion of these agreements, please refer to “Agreements with Mr. Brooks and Potential Payments upon Termination or Change-in-Control” beginning on page 21 below.
     (4)  Health and Welfare Benefits :
     In addition to the compensation and benefits programs discussed in this document, we offer our employees, including our NEOs, a comprehensive benefits program. This program is designed to provide the employees and their families with competitive coverage at competitive rates. We strive to provide the employees with appropriate health benefits (medical, pharmacy, dental, and vision) to help protect the physical, mental and financial health of our employees and their immediate families.
Summary Compensation Table
     The following table sets forth certain information regarding compensation paid during the Company’s last complete fiscal year to the Company’s named executive officers (“NEOs” ) for the 2006 fiscal year. For a discussion of the various elements of compensation provided in the table below, please refer to the discussion of our various compensation elements in our Compensation Discussion & Analysis under the heading “Compensation Program Elements” beginning on page 14 above.

16


 

SUMMARY COMPENSATION TABLE FOR FISCAL YEAR 2006
                                                                         
                                                    Change in        
                                                    Pension        
                                                    Value and        
                                                    Nonqualified        
                                            Non-Equity   Deferred        
                            Stock   Option   Incentive Plan   Compensation   All Other    
Name and           Salary   Bonus   Awards   Awards   Compensation   Earnings   Compensation   Total
Principal Position   Year   ($)   ($)   ($)   ($) (1)   ($)   ($) (2)   ($) (3)   ($)
Mike Brooks
    2006       475,000                   21,302             70,283       95,805       662,390  
Chairman and Chief Executive Officer
                                                                       
David Sharp
    2006       385,000                   18,462             4,772       27,682       435,916  
President and Chief Operating Officer
                                                                       
James E. McDonald
    2006       280,000                   14,201             2,252       34,597       331,050  
Executive Vice President, Chief Financial Officer, and Treasurer
                                                                       
Thomas R. Morrison
    2006       215,000                   63,326                   8,600       286,926  
Senior Vice President of Wholesale Sales
                                                                       
 
(1)   Represents the dollar amount recognized for financial statement reporting purposes with respect to the fiscal year in accordance with FAS 123R. For a discussion of the assumptions made in the valuation of the dollar amount recognized, please refer to Note 12 to the Company’s Consolidated Financial Statements, which are set forth in the Company’s Annual Report on Form 10-K for the year ended December 31, 2006.
 
(2)   Amounts shown reflect change in present value of the accrual for the Company’s Restated Retirement Plan for Non-Union Employees from 2005 to 2006.
 
(3)   The amounts shown under “All Other Compensation” for Messrs. Brooks, Sharp and McDonald include $87,644, $19,263 and $25,826, respectively, reflecting life insurance premiums paid by the Company in 2006, and $8,161, $8,419 and $8,771, respectively, reflecting employer contributions to the 401(k) retirement plan. The amount show under “All Other Compensation” for Mr. Morrison represents employer contribution to the 401(k) retirement plan.

17


 

Grants of Plan-Based Awards for Fiscal Year 2006
     The following table provides certain information concerning each grant of an award made to the listed officers in the last completed fiscal year under any plan:
GRANTS OF PLAN-BASED AWARDS TABLE FOR FISCAL YEAR 2006
                                 
            Estimated Possible Payouts
            Under Non-Equity
            Incentive Plan Awards
    Grant   Threshold   Target   Maximum
Name   Date   ($)   ($)   ($)
Mike Brooks
    n/a       0       356,250       831,250  
 
                               
David Sharp
    n/a       0       231,000       539,000  
 
                               
James E. McDonald
    n/a       0       140,000       322,000  
 
                               
Thomas R. Morrison
    n/a       0       64,500       129,000  

18


 

Outstanding Equity Awards at Fiscal 2006 Year-End
The following table provides information concerning unexercised options, stock that has not vested, and equity incentive plan awards outstanding as of the end of the fiscal year:
OUTSTANDING EQUITY AWARDS AT FISCAL 2006 YEAR-END TABLE
                                         
    Option Awards (1)
     
                    Equity        
                    Incentive        
                    Plan        
                    Awards:        
    Number of   Number of   Number of        
    Securities   Securities   Securities        
    Underlying   Underlying   Underlying        
    Unexercised   Unexercised   Unexercised   Option