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Third Quarter Fiscal 2008 Financial Results
Tuesday, October 28, 2008

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Rocky Shoes & Boots, Inc. Reports
Record First Quarter Net Sales

Branded sales up 24%
Earnings per share $0.01 versus loss of $0.14 last year

CONTACT:
Jim McDonald
Vice President & CFO
(740) 753-1951

NELSONVILLE, Ohio -- April 29, 2004 -- Rocky Shoes & Boots, Inc. (NASDAQ: RCKY) today reported record net sales for the three months ended March 31, 2004.

Net income increased to $0.1 million, or $0.01 per diluted share, for the three months ended March 31, 2004 compared to a net loss of $0.6 million, or $0.14 per diluted share, the prior year. The improvement in net income per share was achieved despite a 14% increase in the weighted average number of diluted shares outstanding for the first quarter 2004 compared to the first quarter 2003. This resulted from the increase in the Company's share price during the past year.

Mike Brooks, Chairman and Chief Executive Officer, commented, "Our record first quarter results benefited from a 24% increase in branded sales and from the shipment of boots for delivery to the U.S. military. Importantly, these results reflect a solid increase in sales of work footwear, which is sold throughout the year. During the first quarter 2004 we introduced apparel for the work market as part of our head-to-toe growth strategy. We are pleased with initial bookings and believe these initiatives represent a significant opportunity to leverage our brands and, over time, contribute to reducing the seasonality of our business."

Mr. Brooks continued, "In March 2004 we announced a $16.4 million subcontract agreement to produce boots for the U.S. military. Shipment of these boots will begin in June 2004 and continue at the rate of approximately $1.6 million per 30-day period. While our growth strategy is not focused on the military market, we are pleased to produce these boots when manufacturing capacity is available at our factory in Puerto Rico. We anticipate there may be additional opportunities to produce branded boots for the U.S. military in the future."

First Quarter Results

Net sales increased to a first quarter record $21.9 million compared to $13.8 million for the same period in 2003. This 59.1% increase was led by higher branded sales and shipments of boots to the U.S. military, which rose $3.1 million and $5.0 million, respectively. Substantial growth was achieved in the ROCKY® Work footwear as well as the Outdoor apparel and footwear categories. Sales of GATES® products, a brand that was acquired in the second quarter 2003, also contributed to the first quarter 2004 net sales increase.

Gross profit increased to $5.6 million, or 25.7% of net sales for the first quarter 2004 from $3.5 million, or 25.2% of net sales, the prior year. First quarter 2004 gross margin was influenced by the boots produced for delivery to the U.S. military and an increase in sourced product sales. The Company manufactures military boots at lower gross margin than its branded products, while sourced products result in higher gross margin than the Company's overall average. Sourced product sales were 49.6% of net sales for the first quarter 2004 compared to 49.1% for the same period last year.

Selling, general and administrative ("SG&A") expenses were $5.3 million, or 24.3% of net sales, for the quarter ended March 31, 2004 compared to $4.3 million, or 30.9% of net sales, the prior year. The increase in SG&A expenses was primarily due to higher commissions and distribution costs associated with the growth in branded product sales, and industry trade show expense compared to a year ago.

Income from operations was $0.3 million for first quarter 2004 versus a loss from operations of $0.8 million for the same period last year.

Funded Debt

The Company reduced its funded debt $3.5 million to $14.5 million at March 31, 2004 compared to year-end 2003. Funded debt was $10.8 million at March 31, 2003 and since that date the Company increased borrowings to purchase certain assets of Gates-Mills, Inc., repurchased 483,500 of the Company's common shares in the second quarter 2003, and increased inventory to support sales growth.

Inventory

Inventory declined $3.0 million to $35.1 million at March 31, 2004 from $38.1 million at December 31, 2003. The $6.8 million increase in inventory since March 31, 2003 was primarily to support increased sales of branded products, including new line extensions of footwear and apparel for the ROCKY® and GATES® brands.

Outlook

The Company is increasing its earnings guidance for the year 2004 due to the first quarter 2004 results and the accretive impact of the previously announced subcontract agreement to produce boots for the U.S. military.

Net sales are anticipated to be approximately $133 million for the year 2004, which is $11 million higher than previous guidance and $27 million above net sales for the year 2003. This sales growth is attributable to solid increases in branded products, footwear, apparel and accessories, and shipment of boots for delivery to the U.S. military.

If the Company achieves net sales of at least $133 million for the year 2004, then net income is expected to be approximately $1.75 per diluted share for the year 2004 compared to previous guidance of $1.54 per diluted share and $1.32 per diluted share for the year 2003. The Company cautions investors that the net sales and earnings outlook for the year ended December 31, 2004 is based on current market conditions and management's expectations. If net sales do not reach $133 million, then actual earnings may be less than this guidance.

Conference Call

The Company is conducting a conference call at 10 a.m. Eastern Time on Thursday, April 29, 2004 to discuss the first quarter financial results, key business trends and outlook for 2004. Persons interested in listening to the call can access it through www.rockyboots.com and clicking on the button "First Quarter 2003 Conference Call".

About Rocky Shoes & Boots, Inc.

Rocky Shoes & Boots, Inc. designs, develops, manufactures and markets premium quality rugged outdoor, occupational, work and casual footwear, as well as branded clothing and accessories. The Company's footwear, apparel and accessories are marketed through several distribution channels, primarily under the registered trademarks, ROCKY and GATES.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Those statements include, but may not be limited to, all statements regarding intent, beliefs, expectations, projections, forecasts, and plans of the Company and its management, and include statements in this press release regarding initial bookings of work apparel and the belief that these initiatives represent a significant opportunity to leverage the Company's brands and, over time, contribute to reducing the seasonality of its business (paragraph 3), shipments of $16.4 million of boots for the delivery to the U.S. military beginning in June 2004 and continuing at the rate of $1.6 million per 30-day period, and management's anticipation there may be additional opportunities to produce branded boots for the U.S. military in the future (paragraph 4), increase in the Company's earnings guidance for the year 2004 due to the results for first quarter 2004 and the accretive impact of the previously announced subcontract agreement to produce boots for the U.S. military (paragraph 11), anticipation that net sales will be approximately $133 million for the year 2004 due to solid increases in branded products, footwear, apparel and accessories, and shipment of boots for delivery to the U.S. military (paragraph 12), if the Company achieves net sales of at least $133 million for the year 2004, then net income is expected to be approximately $1.75 per diluted share for the year 2004 (paragraph 13). These forward-looking statements involve numerous risks and uncertainties, including, without limitation, the risks that sales plans will not be met, that present orders may be cancelled or delayed, that the general economy or consumer spending habits will depress the market for the Company's products, that there may be disruption in the shipment of products from overseas to the Company, that the weather in 2004 is drier and warmer than normal, and all of the other various risks inherent in the Company's business as set forth in periodic reports filed with the Securities and Exchange Commission, including, the Company's annual report on Form 10-K for the year ended December 31, 2003. One or more of these factors have affected historical results, and could in the future affect the Company's businesses and financial results in future periods and could cause actual results to differ materially from plans and projections. Therefore there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward- looking statements included herein, the Company, or any other person should not regard the inclusion of such information as a representation, that the objectives and plans of the Company will be achieved. All forward-looking statements made in this press release are based on information presently available to the management of the Company. The Company assumes no obligation to update any forward-looking statements.

                  Rocky Shoes & Boots, Inc. and Subsidiaries
               Condensed Consolidated Statements of Operations
                                 (Unaudited)

                                                     Three Months Ended
                                                          March 31,
                                                     2004           2003
                                                 (Unaudited)    (Unaudited)
    NET SALES                                    $21,882,089    $13,754,941

    COST OF GOODS SOLD                            16,263,485     10,289,413

    GROSS MARGIN                                   5,618,604      3,465,528

    SELLING, GENERAL AND ADMINISTRATIVE EXPENSES   5,327,691      4,250,606

    INCOME/(LOSS) FROM OPERATIONS                    290,913      (785,078)

    OTHER INCOME AND (EXPENSES):
        Interest expense                           (258,573)      (196,180)
        Other - net                                   74,206         91,873
            Total other - net                      (184,367)      (104,307)

    INCOME/(LOSS) BEFORE INCOME TAX                  106,546      (889,385)

    INCOME TAX EXPENSE/(BENEFIT)                      34,095      (266,816)

    NET INCOME/(LOSS)                                $72,451     $(622,569)

    NET INCOME/(LOSS) PER SHARE
        Basic                                          $0.02        $(0.14)
        Diluted                                        $0.01        $(0.14)

    WEIGHTED AVERAGE NUMBER OF SHARES OUTSTANDING
        Basic                                      4,428,023      4,363,115
        Diluted                                    4,971,568      4,363,115


                  Rocky Shoes & Boots, Inc. and Subsidiaries
                    Condensed Consolidated Balance Sheets

                             March 31, 2004 December 31, 2003 March 31, 2003
                               (unaudited)                     (unaudited)
    ASSETS

    CURRENT ASSETS:
      Cash and cash equivalents  $1,164,802      $2,159,050    $2,391,867
       Trade receivables - net   17,657,161      19,532,287    10,639,471
       Other receivables            842,220         830,131     1,854,435
      Inventories                35,135,584      38,068,187    28,342,873
      Deferred income taxes         959,810         959,810       578,951
      Prepaid expenses            1,132,264       1,045,238     1,748,220
        Total current assets     56,891,841      62,594,703    45,555,817

    FIXED ASSETS - net           17,325,445      17,610,238    18,770,432

    DEFERRED PENSION ASSET        1,499,524       1,499,524     1,651,222

    DEFERRED INCOME TAXES                 0               0       153,495

    OTHER ASSETS                  4,498,312       4,470,371     1,842,517

    TOTAL ASSETS               $ 80,215,122    $ 86,174,836  $ 67,973,483

    LIABILITIES AND
     SHAREHOLDERS' EQUITY:

    CURRENT LIABILITIES:
      Accounts payable           $2,082,062      $2,810,161    $4,881,731
      Current maturities -
       long-term debt               511,006      503,934       488,169
      Accrued taxes - other         451,917         372,432       410,500
      Accrued salaries and wages    644,661       1,885,896       712,192
      Accrued plant closing costs    75,500         195,500       210,000
      Accrued income taxes          380,652       1,929,808             0
      Accrued other                 346,083         686,934       393,097
        Total current liabilities 4,491,881       8,384,665     7,095,689

    LONG TERM DEBT - less
     current maturities          13,998,680      17,514,994    10,340,806

    DEFERRED LIABILITIES          2,057,783       1,890,500     1,687,053

    TOTAL LIABILITIES            20,548,344      27,790,159    19,123,548

    SHAREHOLDERS' EQUITY:
      Common stock, no par value 36,089,849      34,880,199    32,368,617
      Accumulated other
       comprehensive loss        (1,950,400)     (1,950,400)   (2,311,749)
      Retained earnings          25,527,329      25,454,878    18,793,067

        Total shareholders'
         equity                  59,666,778      58,384,677    48,849,935

    TOTAL LIABILITIES
     AND SHAREHOLDERS' EQUITY  $ 80,215,122   $ 86,174,836   $ 67,973,483
                      
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