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Third Quarter Fiscal 2008 Financial Results
Tuesday, October 28, 2008

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Rocky Brands, Inc. Reports Third Quarter Revenues and Earnings

-- Company Reiterates Fiscal 2006 Guidance --

CONTACT:

Rocky Brands, Inc.
Jim McDonald
(740) 753-1951

Investor Relations:
Integrated Corporate Relations, Inc.
Brendon E. Frey/Chad A. Jacobs
(203) 682-8200

NELSONVILLE, Ohio -- November 6, 2006 -- Rocky Brands, Inc. (Nasdaq: RCKY) today announced financial results for the third quarter ended September 30, 2006.

For the three months ended September 30, 2006, net sales were $78.1 million compared to $94.1 million for the corresponding period a year ago. Net income was $4.2 million versus net income of $6.5 million and diluted earnings per share was $0.76 versus $1.15 last year. Net income for the third quarter of fiscal 2006 includes approximately $0.1 million in stock compensation expense required by current accounting standards compared with no stock compensation expense in the third quarter of fiscal 2005.

Mike Brooks, Chairman and Chief Executive Officer of Rocky Brands, stated, "Our year-over-year comparisons reflect the ongoing challenges in our outdoor segment and a slowdown in our fashion-oriented western footwear business, coupled with minimal footwear sales to the military. While we are clearly disappointed with our overall performance in 2006, we continue to be optimistic about the future prospects for our entire portfolio of brands. We are committed to enhancing our operating platform in order to reinvigorate our top-line results and drive long-term profitable growth. Our entire organization is focused on improving our position in the marketplace and returning increased value to our shareholders."

Third Quarter Results

Net sales for the third quarter decreased 17.0% to $78.1 million compared to $94.1 million a year ago. The decrease in sales is attributable to weaker than expected results in outdoor footwear and apparel, a slowdown in sales of our western footwear, and a decline in footwear sales to the military, which were $0.2 million in the third quarter compared to $9.4 million in the third quarter of 2005.

Gross profit in the third quarter of 2006 was $32.1 million, or 41.1% of sales, compared to $34.1 million or 36.2% of sales, for the same period last year. The 490 basis point increase in gross margin was primarily due to the decrease in shipments to the U.S. military in the third quarter of 2006 compared to the third quarter of 2005. Military boots are sold at lower gross margins than branded products.

Selling, general and administrative (SG&A) expenses were $22.6 million, or 28.9% of sales for the third quarter of 2006 compared to $21.8 million, or 23.2% of sales, a year ago. The increase of $0.8 million is the result of a shift in the timing of certain advertising and professional expenses.

Income from operations was $9.5 million or 12.2% of net sales, compared to income from operations of $12.3 million or 13.0% of net sales in the prior year.

Funded Debt and Interest Expense

Funded debt at September 30, 2006 was $127.3 million versus $127.5 million at September 30, 2005. Interest expense increased to $2.9 million for the third quarter of 2006, versus $2.5 million for same period last year, primarily due to higher interest rates than a year ago.

Inventory

Inventory increased to $87.7 million at September 30, 2006 compared with $77.3 million on the same date a year ago.

Outlook

Rocky Brands remains comfortable with its previously issued guidance for net sales of approximately $265 million for the year ended December 31, 2006. If the Company achieves net sales of at least $265 million for fiscal 2006, then net earnings are anticipated to be approximately $1.25 per diluted share for the year ended December 31, 2006, including a non-cash charge of approximately $0.07 per share related to stock options expensing.

About Rocky Brands, Inc.

Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names including Rocky Outdoor Gear® , Georgia Boot® , Durango® , Lehigh® , and the licensed brands Dickies® , Zumfoot® and Michelin® .

SafeHarbor Statement under the Private Securities Litigation Reform Act of 1995

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Those statements include, but may not be limited to, all statements regarding intent, beliefs, expectations, projections, forecasts, and plans of the Company and its management, and include statements in this press release regarding future prospects for the Company's entire portfolio of brands, commitment to enhancing the Company's operating platform, focus on improving the Company's position in the marketplace and returning increased value to the Company's shareholders, and expected net sales and expected earnings per share (paragraphs 3 and 10). These forward-looking statements involve numerous risks and uncertainties, including, without limitation, the various risks inherent in the Company's business as set forth in periodic reports filed with the Securities and Exchange Commission, including the Company's annual report on Form 10-K for the year ended December 31, 2005 (filed March 16, 2006), quarterly report on Form 10-Q for the quarter ended March 31, 2006 (filed May 10, 2006), and quarterly report on Form 10-Q for the quarter ended June 30, 2006 (filed August 9, 2006). One or more of these factors have affected historical results, and could in the future affect the Company's businesses and financial results in future periods and could cause actual results to differ materially from plans and projections. Therefore there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the Company, or any other person should not regard the inclusion of such information as a representation that the objectives and plans of the Company will be achieved. All forward-looking statements made in this press release are based on information presently available to the management of the Company. The Company assumes no obligation to update any forward-looking statements.

                  Rocky Brands, Inc. and Subsidiaries
                 Condensed Consolidated Balance Sheets

                             September 30, December 31,  September 30,
                                  2006          2005          2005
                               Unaudited                   Unaudited
                             ------------- ------------- -------------
ASSETS:

CURRENT ASSETS:
 Cash and cash equivalents     $2,327,977    $1,608,680    $2,050,120
 Trade receivables - net       81,054,978    61,746,865    83,711,308
 Other receivables                987,939     2,455,885     1,629,606
 Inventories                   87,710,315    75,386,732    77,322,005
 Deferred income taxes            133,783       133,783     1,297,850
 Income tax receivable             10,873     1,346,820             -
 Prepaid expenses               2,320,048     1,497,411     1,339,103
                             ------------- ------------- -------------
       Total current assets   174,545,913   144,176,176   167,349,992
FIXED ASSETS - net             24,245,710    24,342,250    23,690,488
DEFERRED PENSION ASSET          1,563,639     2,117,352     1,347,824
IDENTIFIED INTANGIBLES &
 GOODWILL                      62,844,903    62,284,465    67,737,189
OTHER ASSETS                    2,815,654     3,214,131     4,072,999
                             ------------- ------------- -------------
TOTAL ASSETS                 $266,015,819  $236,134,374  $264,198,492
                             ============= ============= =============

LIABILITIES AND SHAREHOLDERS'
 EQUITY:

CURRENT LIABILITIES:
 Accounts payable             $16,290,173   $12,721,214   $13,242,936
 Current maturities - long
  term debt                     7,282,374     6,400,416     6,389,559
  Accrued expenses:
   Income Taxes                         -             -     3,222,774
  Taxes - other                   255,598       603,435       596,460
  Other                         3,606,520     5,173,442     5,373,305
                             ------------- ------------- -------------
       Total current
        liabilities            27,434,665    24,898,507    28,825,034

LONG TERM DEBT - less current
 maturities                   120,040,154    98,972,190   121,111,944
DEFERRED INCOME TAXES          13,477,939    12,567,208    18,527,196
DEFERRED LIABILITIES              379,144       603,347     1,472,442
                             ------------- ------------- -------------

TOTAL LIABILITIES             161,331,902   137,041,252   169,936,616

SHAREHOLDERS' EQUITY:
Common stock, no par value;
25,000,000 shares authorized;
 issued and outstanding
 September 30, 2006 -
 5,405,098; December 31, 2005
 - 5,351,023; September 30,
 2005 - 5,295,845              52,723,651    52,030,013    50,694,385


Accumulated other
 comprehensive loss                     -             -      (889,564)
Retained earnings              51,960,266    47,063,109    44,457,055
                             ------------- ------------- -------------

       Total shareholders'
        equity                104,683,917    99,093,122    94,261,876
                             ------------- ------------- -------------

TOTAL LIABILITIES AND
 SHAREHOLDERS' EQUITY        $266,015,819  $236,134,374  $264,198,492
                             ============= ============= =============

                 Rocky Brands, Inc. and Subsidiaries
           Condensed Consolidated Statements of Operations
                             (Unaudited)

                      Three Months Ended        Nine Months Ended
                        September 30,             September 30,
                   ------------------------ --------------------------
                          2006        2005          2006         2005
                   ------------------------ --------------------------
NET SALES          $78,114,725 $94,087,786  $192,937,394 $221,105,507

COST OF GOODS SOLD  45,998,535  60,014,309   111,831,955  137,100,919
                   ------------------------ --------------------------

GROSS MARGIN        32,116,190  34,073,477    81,105,439   84,004,588

SELLING, GENERAL
 AND ADMINISTRATIVE
 EXPENSES           22,606,038  21,820,251    65,166,515   61,966,723
                   ------------------------ --------------------------

INCOME FROM
 OPERATIONS          9,510,152  12,253,226    15,938,924   22,037,865

OTHER INCOME AND
 (EXPENSES):
Interest expense    (2,883,656) (2,523,143)   (8,295,285)  (6,517,313)
Other - net             73,056     130,958       131,518      248,597
                   ------------------------ --------------------------
Total other - net   (2,810,600) (2,392,185)   (8,163,767)  (6,268,716)

INCOME BEFORE
 INCOME TAXES        6,699,552   9,861,041     7,775,157   15,769,149

INCOME TAX EXPENSE   2,480,000   3,352,605     2,878,000    5,361,364
                   ------------------------ --------------------------

NET INCOME          $4,219,552  $6,508,436    $4,897,157  $10,407,785
                   ======================== ==========================

NET INCOME PER
 SHARE
Basic                    $0.78       $1.23         $0.91        $1.99
Diluted                  $0.76       $1.15         $0.88        $1.86

WEIGHTED AVERAGE
 NUMBER OF COMMON
 SHARES OUTSTANDING
Basic                5,400,647   5,289,736     5,386,254    5,232,964
                   ======================== ==========================
Diluted              5,553,028   5,646,161     5,588,616    5,585,224
                   ======================== ==========================

###

 

Site Last Updated January 6, 2009.


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