Dickies® and Rocky Brands® Extend Exclusive Footwear License Agreement
Agreement Builds On Successful Dickies Footwear License with Rocky Brands
FORT WORTH, Texas -- April 14, 2008 -- Williamson-Dickie Mfg. Co., makers of Dickies, the leading global workwear brand, announces an extension of the current license agreement allowing Rocky Brands to continue to exclusively manufacture and market footwear under the Dickies brand in the U.S. through 2010. In addition, the parties have the option to extend the agreement for an additional three years beyond 2010. The extended agreement continues Dickies' strategy of brand leadership in work related product categories with one of the strongest footwear organizations in the U.S.
"Dickies is an iconic brand with an incredibly robust heritage for quality and durability. Over the past several years, Rocky has grown a very successful business in Dickies footwear. A rugged footwear collection with unfailing delivery on that brand promise has proven to be a compelling choice for the demanding footwear consumer," said Mike Brooks, chairman of Rocky Brands. "We look forward to continuing this for years to come."
Under its licensing agreement, Rocky Brands holds the exclusive rights to produce Dickies footwear in the U.S. Its line includes industrial work and slip resistant footwear for both men and women.
"We have enjoyed a mutually-beneficial relationship since 2000," said Philip Williamson, chief executive officer for Dickies. "Rocky has recognized the uncompromising performance expectations of the Dickies consumer and has applied world class design and production competencies to build a Dickies footwear line that will not disappoint."
About Rocky Brands
Rocky Brands (NASDAQ: RCKY) is a leading designer, manufacturer and marketer of premium quality footwear and apparel under its well-recognized family of brands including Rocky Outdoor Gear®, Georgia Boot®, Durango®, Lehigh®, Zumfoot® and the licensed brands, Dickies® and Michelin®. Founded in 1932, the company is based in Nelsonville, Ohio. More information can be found at www.rockybrands.com.
About Dickies
Since its beginnings in Fort Worth, Texas in 1922, the Williamson-Dickie Manufacturing Company has grown from a humble manufacturer of bib overalls into a global brand powerhouse, with DICKIES work pants, shirts, denim, outerwear, school uniforms, outdoor gear, medical and chefs apparel and an extensive licensing program offering sturdy head-to-toe clothing options for hardworking men and women of all ages, professions, regions and interests. Williamson-Dickie operates through subsidiaries in North America, Canada and Europe as well as exclusive distributorship around the world.
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Site Last Updated January 6, 2009.
