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State Auto Financial Announces Webcast of 2004 Annual Shareholder Meeting

CONTACT:
Terrence Bowshier
Vice President
Director of Investor Relations
(614) 464-5078

COLUMBUS, Ohio -- May 24, 2004 -- State Auto Financial Corporation (NASDAQ: STFC) announced today that the company will host a simultaneous Web cast of its 2004 Annual Shareholders Meeting on Friday, May 28, 2004, beginning at 10:00 a.m. Eastern Standard Time (EST). The meeting will last approximately one hour and the PowerPoint presentation that is used during the meeting will be available on the company's Web site on the morning of the meeting.

To attend the simultaneous Web cast, visit the company's Web site at http//www.STFC.com. The Web cast will be archived and available for several months after the meeting has concluded on the same site.

State Auto Financial Corporation, headquartered in Columbus, Ohio, is a regional property and casualty insurance holding company engaged primarily in writing both personal and commercial lines of insurance. The company markets its policies through more than 22,500 independent insurance agents associated with over 3,300 agencies in 26 central and eastern states, excluding New York, New Jersey and the New England states. The State Auto Insurance Companies' pool carries an A+ (Superior) rating from A.M. Best Co.

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